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Report: The State of the Brain Fitness/ Training Software Market 2008

After many months of work (and we hope many new neu­rons and stronger synaps­es in our brains), we have just released our inau­gur­al report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, Brain Fitness Software the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mat­ed $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­ten­do Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mat­ed $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

5) Over 400 res­i­den­tial facil­i­ties for old­er adults have launched com­put­er­ized “brain fit­ness cen­ters.” Sales to the health­care and insur­ance provider seg­ment grew from $35 mil­lion in 2005 to an esti­mat­ed $65 mil­lion in 2007.

6) More than five pro­grams have shown results in ran­dom­ized con­trolled tri­als. Cog­ni­tive func­tions that can be trained include: visu­al and audi­to­ry pro­cess­ing, work­ing mem­o­ry, atten­tion, and deci­sion-mak­ing.

7) A prod­uct has obtained 510(k) FDA clear­ance for reha­bil­i­ta­tion of stroke and Trau­mat­ic Brain Injury patients. Anoth­er prod­uct is being used by a grow­ing net­work of ADHD spe­cial­ists.

8) Large-scale, ful­ly-auto­mat­ed cog­ni­tive assess­ments are being used in a grow­ing num­ber of clin­i­cal tri­als. This opens the way for the devel­op­ment of inex­pen­sive con­sumer-fac­ing, base­line cog­ni­tive assess­ments.

9) The poten­tial for K12 Edu­ca­tion remains large­ly untapped due to lim­it­ed research link­ing cog­ni­tive train­ing to aca­d­e­m­ic per­for­mance.

10) Com­pa­nies, sports teams and the mil­i­tary are find­ing oppor­tu­ni­ties to improve pro­duc­tiv­i­ty. The aging work­force will make this a must.

The report tracks devel­op­ments at over 20 pub­lic and pri­vate com­pa­nies offer­ing tools to assess and train brain func­tions and pro­vides impor­tant indus­try data, insights and analy­sis to help investors, exec­u­tives, entre­pre­neurs, and pol­i­cy mak­ers nav­i­gate the oppor­tu­ni­ties and risks of this rapid­ly grow­ing mar­ket. The report dis­cuss­es the impli­ca­tions of cog­ni­tive sci­ence on healthy aging and a num­ber of dis­or­ders such as atten­tion deficits, dyslex­ia, stroke and trau­mat­ic brain injury, schiz­o­phre­nia, autism, mild cog­ni­tive impair­ment, and Alzheimer’s dis­ease. The report also pro­vides infor­ma­tion and frame­works to help insti­tu­tion­al buy­ers make informed pur­chase deci­sions about brain fit­ness pro­grams.

Table of Con­tents
List of Fig­ures
Com­pa­nies Includ­ed
End Notes

A few acco­lades for the report:

Final­ly, an insight­ful and com­plete overview of the sci­ence, com­pa­nies and trends in the brain fit­ness field. A must-read for every­one offer­ing prod­ucts and ser­vices to boomers and elders.”
— Glo­ria Cavanaugh, for­mer Pres­i­dent & CEO of the Amer­i­can Soci­ety on Aging and found­ing Board mem­ber of the Nation­al Alliance for Care­giv­ing.

This ground­break­ing report pro­vides a defin­i­tive overview of the emerg­ing brain train­ing mar­ket — an impor­tant cat­e­go­ry to watch for every gam­ing and health­care exec­u­tive and investor. Sharp­Brains’ com­pre­hen­sive report defines a clear scope for the mar­ket and also charts its evo­lu­tion, path and key trends.”
— Tim Chang, Prin­ci­pal at Nor­west Ven­ture Part­ners.

Brain health and func­tion is becom­ing a top pri­or­i­ty in our soci­ety. This is as true for school chil­dren as it is for cor­po­rate exec­u­tives or aging baby-boomers. It is a typ­i­cal mis­con­cep­tion about the brain that there is only one gen­er­al intel­li­gence to care about. It has been shown that there are many dif­fer­ent cog­ni­tive abil­i­ties each of which may be trained sys­tem­at­i­cal­ly. While phys­i­cal exer­cise increas­es the rate of for­ma­tion of new nerve cells, men­tal exer­cise pro­motes their sur­vival. It is in this con­text that an explo­sion of new “brain-train­ing” soft­ware modal­i­ties have been devel­oped.
The 2008 State of the Brain Fit­ness Soft­ware Mar­ket report is a time­ly analy­sis of the sta­tus of this new and emerg­ing mar­ket. Pre­lim­i­nary results from sci­en­tif­ic inves­ti­ga­tions eval­u­at­ing sev­er­al of the pro­grams sug­gest not only short-term improve­ment in the trained skills, but a more long last­ing and extend­ed response span­ning relat­ed men­tal func­tions. The review clear­ly states that the impact of men­tal train­ing on brain aging and dement­ing dis­or­ders remains unknown, but it pro­files each approach regard­ing degree of sci­en­tif­ic scruti­ny, mar­ket seg­ment, modal­i­ty, and spe­cif­ic para­me­ter being trained. Health­care and psy­chol­o­gy pro­fes­sion­als will ben­e­fit immense­ly from this state of the art, com­pre­hen­sive overview and insight­ful analy­sis.”
- Lar­ry McCleary, M. D., for­mer act­ing Chief of Pedi­atric Neu­ro­surgery at Den­ver Chil­dren’s Hos­pi­tal.

The report is avail­able either in elec­tron­ic for­mat or hard­copy, both priced at $495. To learn more, and pur­chase, click Here. We are offer­ing a 10% dis­count to our blog read­ers in hon­or of Brain Aware­ness Week (Dis­count Code “BAW2008”), valid until March 20th.

Relat­ed infor­ma­tion:

- We first announced this report in this MIT/ ASA/ Smart­Sil­vers Pan­el

- The video of the entire 1.5 hour pan­el is avail­able in Google Video.

- This post fea­tured the main high­lights of the event.

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13 Responses

  1. George Rawalt says:

    As an inde­pen­dant and solo prac­tic­ing clin­i­cal psy­chol­o­gist I could very much use the report infor­ma­tion, but the price is pro­hib­i­tive. Is there any alter­na­tive way for me to get the infor­ma­tion?

  2. Alvaro says:

    Hel­lo George, com­pa­ra­ble reports in oth­er indus­tries usu­al­ly run at prices over $1,000…so we have tried to make it as afford­able as pos­si­ble.

    What we are doing is approach­ing asso­ci­a­tions and com­pa­nies who may want to buy large quan­ti­ties, at large dis­count, for their mem­bers or employ­ees. May I sug­gest that you con­tact any asso­ci­a­tion or oth­er group you are part of, and encour­age them to con­tact us. Thank you

  3. Terral Lawrence says:

    Termed a ‘Report,’ but isn’t it real­ly a mar­ket­ing plan for your­selves?

  4. Kent Stewart says:

    You stat­ed that “More than five pro­grams have shown results in ran­dom­ized con­trolled tri­als. Cog­ni­tive func­tions that can be trained include: visu­al and audi­to­ry pro­cess­ing, work­ing mem­o­ry, atten­tion, and deci­sion-mak­ing”. I am work­ing with a very low bud­get non-prof­it group on brain fit­ness. What were the prod­ucts that have shown results in ran­dom­ized con­trolled tri­als?

  5. Alvaro says:

    Ter­ral: the only way I can under­stand your com­ment is if you think we are devel­op­ing the pro­grams ourselves…which we aren’t. We have no affil­i­a­tion what­so­ev­er with the com­pa­nies we cov­er, and they are the ones devel­op­ing pro­grams. We pro­vide intel­li­gence, either via con­sult­ing or reports like this, to help com­pa­nies and investors who want to under­stand this field. And the val­ue we pro­vide is the qual­i­ty of the infor­ma­tion includ­ed, so we would be shoot­ing our­selves in the floor if the con­tent was not valu­able. In every new mar­ket there are ana­lysts who cov­er it and edu­cate on it, and that’s our role.

    Kent: please con­tact us with more infor­ma­tion on who you are and what you are doing. Giv­ing you 5 names is not going to be that help­ful in any case. More impor­tant than whether a pro­gram has shown effects in a tri­al is to go deep into what exact­ly is it that the pro­gram trains and the tri­al showed.

    Final­ly: my wife and I just had a baby…and the rest of the team is very busy…so our apolo­gies for some slow days in blog­ging and answer­ing com­ments.

  6. Parris Kidd, PhD says:

    How can I get this report?
    Thanks for your help!
    Par­ris

  7. Alvaro says:

    Hel­lo Par­ris, the link to learn more and pur­chase it is
    http://www.sharpbrains.com/market-report/

  8. Adva says:

    A prod­uct has obtained 510(k) FDA clear­ance for.… Anoth­er prod­uct is being used by a grow­ing net­work of ADHD spe­cial­ists”.

    I’m look­ing for the ADHD prod­uct which men­tion above.Thanks for your help, Adva

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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