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The Emerging Brain Fitness Software Market: Building Better Brains

This is an event you may be interested in, if you are based in the San Francisco Bay Area.

The MIT Club of Northern California, American Society on Aging, The Business Forum on Aging and SmartSilvers presents:

The Emerging Brain Fitness Market:  Building Better Brains (Contact information and Registration Here)

Date: 02/12/2008 Tuesday
Time: 6:00pm
Venue: Wilson Sonsini
Location: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Contact information and Registration Here.

Here is the buzz  Scientific, technological and demographic trends have converged to create an exciting new market in brain fitness, where software and online applications can assess and train cognitive abilities. That equates to a sharper mind and better memory retention contributing to healthier aging.  There is currently a $400m worldwide market with high growth ahead predicted.

Join us in lively and informative discussions as Alvaro Fernandez; CEO of summarizes the science, key market segments, players and trends, based on the first Brain Fitness Software Market Report, presented in this event.  He will discuss the implications with several neuro-technology, gaming experts and investors.”  Moderated by Zack Lynch, the speaker and panel will discuss:

· What results are scientists discovering from the use of Brain Fitness tools?
· Who will use brain tools and why?
· What is the market potential for new companies entering the brain fitness market?
· What kind of brain fitness applications are being developed?

– Alvaro Fernandez,

– Zack Lynch, Neurotechnology Industry Organization (NIO)

– Andy Donner, Physic Ventures
– Kunal Sarkar, CEO Lumos Labs
– Alexander Doman, CEO Advanced Brain Technologies
– Dan Michel, CEO Dakim
Opening Remarks and Speaker/Panelists Introductions:
– Susan Ayers Walker, SmartSilvers and (Contributing Technology Journalist)

6:00PM Registration, Hors d’oeuvres and Networking
7:00PM Presentation and Panel Discussion

Contact information and Registration Here.


Alvaro Fernandez, Co-founder, CEO Alvaro is a leading voice and thought-leader in the growing science-based brain fitness market, Alvaro has been quoted by Los Angeles Times, Forbes, MSNBC, MarketWatch, among others, and is a guest blogger at the Huffington Post. Alvaro has presented trends in the emerging brain fitness market at multiple conferences and universities including the Neurotech Leaders Summit, Serious Games Summit, Stanford Business School, Neurotechnology Industry conference, the Institute for the Future, American Society on Aging (2007), and more. He started his career at McKinsey & Company and led the launch and turnaround of several publishing and education companies in the US and Europe, including Bertelsmann On Line, Docent, Inc, and Edusoft, a unit of Houghton Mifflin. Alvaro has an MBA and MA in Education from Stanford University, and enjoys teaching The Science of Brain Health and Brain Fitness at SFSU and UC-Berkeley Osher Lifelong Learning Institute. Alvaro launched SharpBrains with neuroscientist Dr. Elkhonon Goldberg.

Zack Lynch, Founder and Executive Director of the Neurotechnology Industry Organization (NIO). NIO is the trade association representing companies involved in neuroscience, brain research centers and patient advocacy groups across the world. Zack founded NIO to give the over 500 neurotech companies developing drugs, devices and diagnostics for neurological diseases and psychiatric illnesses a collective voice. He is also the founder of NeuroInsights, a market research firm and investment advisory firm covering neurotech. He is the publisher of the investment newsletter, Neurotech Insights, editor of Brain Waves, an industry weblog providing commentary on the intersection of neuroscience and society, and co-author of NeuroInsights 350 page annual report on global neurotechnology industry. Mr. Lynch is quoted widely in the press with respect to developments across commercial neuroscience. Mr. Lynch serves on the advisory boards of the McGovern Institute for Brain Research at MIT, Center for Neuroeconomic Studies at Claremont Graduate University, Center for Cognitive Liberty & Ethics, the Institute for Global Futures and Socialtext, a software company. Previously, he was an executive and founder of several enterprise software companies in profit optimization and collaborative forecasting. Zack received an MA in Economic Geography and double BS in Evolutionary Biology and Environmental Science, all from UCLA.

Panelist Bios

Andy Donner, Physic Ventures — Andy is is experienced in financial services, healthcare, and information technology industries. Andy was previously a Senior Associate with Great Spirit Ventures, an early-stage venture capital fund, where he focused on consumer healthcare investments. Mr. Donner led Great Spirit Ventures’ investment in Attune Foods, Corazonas Foods, LightFull Foods, and The Natural Dentist, where he currently serves on the board. Prior to joining Great Spirit Ventures, Mr. Donner spent six years founding, and managing rapid-growth companies in the high-tech industry, including at, where he served as Co-Founder and Chief Operating Officer; Entopia, where he established and directed the product marketing department; and LeapFrog Enterprises, where he developed new business opportunities in the healthcare industry. Mr. Donner graduated cum laude from Duke University’s pre-med program and earned his MBA at the Haas School of Business at the University of California, Berkeley, where he was awarded full-tuition as a Haas Merit Scholar.

Kunal Sarkar, CEO Lumos Labs — Kunal is a founding member of Lumos Labs and leads the operations and marketing team. Previously he was a Vice President at McCown De Leeuw and Co. (MDC), a $1.2 billion private equity fund making growth equity investments. At MDC Kunal was integrally involved in the strategy, operations and the financial recapitalization of a number of portfolio companies including serving on the board of On Stage Entertainment and USBuild, and the IPO of StoneMor (STON). Prior to MDC, he worked in the Strategic Planning and Development group at the Walt Disney Company, where he worked closely with senior management to evaluate acquisitions, joint ventures and new business opportunities. Kunal graduated magna cum laude from Princeton University with a B.A. in Economics with a minor in Finance.

G. Alexander Doman, President and CEO of Advanced Brain Technologies (ABT) — Alex is founder of ABT, a neuro-technology company that develops and distributes interactive software and music programs for the improvement of memory, attention, listening, academic skills, sensory processing, brain health, peak performance and more . Alex is the third generation of a pioneering family of neuro-developmental specialists working with pediatric and adult populations since the 1940’s. Prior to founding ABT he served as Executive Director of the National Academy for Child Development. For the last 15 years his career has been focused on research, product development, and education primarily in the areas of psychoacoustic music technologies and brain fitness software.

Dan Michel, Founder & CEO, Dakim — Dan spent more than 30 years helping some of America’s most successful companies market and advertise their brands. Over the last twenty years, he was Chief Operating Officer of BBDO Worldwide/Los Angeles (1980-1988), President of Marketing of Columbia Pictures (1988-1989), and President and Co-Creative Director of his own award-winning, creative advertising agency, Michel/Russo, Inc., which he founded in 1989, and sold in 1999. Dan’s father was diagnosed with Alzheimer’s Disease in 1993. Based upon learning about the disease, and having gained firsthand experience participating in activities with his father, he recognized the therapeutic and emotional value of cognitively stimulating activities, and the pressing need for more effective means of providing this line of therapy for sufferers of Alzheimer’s Disease and related dementia. Dan earned a B.A. from Claremont Men’s College (now Claremont McKenna College) and an M.S. from Northwestern University.

About the MIT Club of Northern California (MITCNC): The MITCNC is the premier regional alumni/ae club of the Massachusetts Institute of Technology. The club offers numerous resources in entrepreneurship, career development, and professional networking in the Bay Area. In addition, the Club provides many opportunities for social interaction between MIT alumni/ae as well as alumni/ae from similar university clubs. T

About SmartSilvers: The goal of SmartSilvers is to “leverage technologies which foster active aging. Our mission is to outreach and promote awareness, development and deployment of innovative, consumer friendly products and technology-leveraged services which cater to the unique needs of our expanding senior population. Products and services that provide independence, mobility and quality of lifestyle within safe, comfortable and familiar home environments.

About The Boomer Tech Series: This series of evening events that will focus on emerging technologies and applications targeted at the intersection of Technology and Aging; the enhancing of quality of life as we age. Sponsored by the MIT Club of Northern California and developed by the SmartSilvers Alliance, we are planning future events on topics such as sensors and ambient technology applied to Smart Home Management and other significant new technologies for health and life management.

Contact information and Registration Here.

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4 Responses

  1. rina says:

    i just want to know how can i improve my critical thinking (cognitive thinking) i need to think outside the box i want to become an analytical thinker

  2. Alvaro says:

    Hello Rina,

    We are not aware of research-based programs that will help you do that, but I can suggest some resources:

    – For creative/ divergent thinking: look for some of Edward De Bono’s books

    – For analytical/ convergent thinking: you can take some class in formal logic/ philosophy, or check out some books like The Principle of the Pyramid, Say It with Charts, The McKinsey Mind.


  3. cm says:

    The “Brain Fitness Software Market Report” sounds very interesting. Is it available somewhere?

  4. Alvaro says:

    Hello CM: not yet. We will announce when it is, via our blog and newsletter. You can read more about the field, and the report, here

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