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The Emerging Brain Fitness Software Market: Building Better Brains

This is an event you may be inter­est­ed in, if you are based in the San Fran­cis­co Bay Area.

The MIT Club of North­ern Cal­i­for­nia, Amer­i­can Soci­ety on Aging, The Busi­ness Forum on Aging and Smart­Sil­vers presents:

The Emerg­ing Brain Fit­ness Mar­ket:  Build­ing Bet­ter Brains (Con­tact infor­ma­tion and Reg­is­tra­tion Here)

Date: 02/12/2008 Tues­day
Time: 6:00pm
Venue: Wil­son Son­si­ni
Loca­tion: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Con­tact infor­ma­tion and Reg­is­tra­tion Here.

Here is the buzz  Sci­en­tif­ic, tech­no­log­i­cal and demo­graph­ic trends have con­verged to cre­ate an excit­ing new mar­ket in brain fit­ness, where soft­ware and online appli­ca­tions can assess and train cog­ni­tive abil­i­ties. That equates to a sharp­er mind and bet­ter mem­o­ry reten­tion con­tribut­ing to health­i­er aging.  There is cur­rent­ly a $400m world­wide mar­ket with high growth ahead pre­dict­ed.

Join us in live­ly and infor­ma­tive dis­cus­sions as Alvaro Fer­nan­dez; CEO of SharpBrains.com sum­ma­rizes the sci­ence, key mar­ket seg­ments, play­ers and trends, based on the first Brain Fit­ness Soft­ware Mar­ket Report, pre­sent­ed in this event.  He will dis­cuss the impli­ca­tions with sev­er­al neu­ro-tech­nol­o­gy, gam­ing experts and investors.”  Mod­er­at­ed by Zack Lynch, the speak­er and pan­el will dis­cuss:

· What results are sci­en­tists dis­cov­er­ing from the use of Brain Fit­ness tools?
· Who will use brain tools and why?
· What is the mar­ket poten­tial for new com­pa­nies enter­ing the brain fit­ness mar­ket?
· What kind of brain fit­ness appli­ca­tions are being devel­oped?

Speak­er:
— Alvaro Fer­nan­dez, SharpBrains.com

Mod­er­a­tor:
— Zack Lynch, Neu­rotech­nol­o­gy Indus­try Orga­ni­za­tion (NIO)

Pan­elists:
— Andy Don­ner, Physic Ven­tures
— Kunal Sarkar, CEO Lumos Labs
— Alexan­der Doman, CEO Advanced Brain Tech­nolo­gies
— Dan Michel, CEO Dakim
Open­ing Remarks and Speaker/Panelists Intro­duc­tions:
— Susan Ayers Walk­er, Smart­Sil­vers and AARP.org (Con­tribut­ing Tech­nol­o­gy Jour­nal­ist)

Time:
6:00PM Reg­is­tra­tion, Hors d’oeu­vres and Net­work­ing
7:00PM Pre­sen­ta­tion and Pan­el Dis­cus­sion

Con­tact infor­ma­tion and Reg­is­tra­tion Here.

Bios:

Alvaro Fer­nan­dez, Co-founder, CEO SharpBrains.com. Alvaro is a lead­ing voice and thought-leader in the grow­ing sci­ence-based brain fit­ness mar­ket, Alvaro has been quot­ed by Los Ange­les Times, Forbes, MSNBC, Mar­ket­Watch, among oth­ers, and is a guest blog­ger at the Huff­in­g­ton Post. Alvaro has pre­sent­ed trends in the emerg­ing brain fit­ness mar­ket at mul­ti­ple con­fer­ences and uni­ver­si­ties includ­ing the Neu­rotech Lead­ers Sum­mit, Seri­ous Games Sum­mit, Stan­ford Busi­ness School, Neu­rotech­nol­o­gy Indus­try con­fer­ence, the Insti­tute for the Future, Amer­i­can Soci­ety on Aging (2007), and more. He start­ed his career at McK­in­sey & Com­pa­ny and led the launch and turn­around of sev­er­al pub­lish­ing and edu­ca­tion com­pa­nies in the US and Europe, includ­ing Ber­tels­mann On Line, Docent, Inc, and Edu­soft, a unit of Houghton Mif­flin. Alvaro has an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­si­ty, and enjoys teach­ing The Sci­ence of Brain Health and Brain Fit­ness at SFSU and UC-Berke­ley Osh­er Life­long Learn­ing Insti­tute. Alvaro launched Sharp­Brains with neu­ro­sci­en­tist Dr. Elkhonon Gold­berg.

Zack Lynch, Founder and Exec­u­tive Direc­tor of the Neu­rotech­nol­o­gy Indus­try Orga­ni­za­tion (NIO). NIO is the trade asso­ci­a­tion rep­re­sent­ing com­pa­nies involved in neu­ro­science, brain research cen­ters and patient advo­ca­cy groups across the world. Zack found­ed NIO to give the over 500 neu­rotech com­pa­nies devel­op­ing drugs, devices and diag­nos­tics for neu­ro­log­i­cal dis­eases and psy­chi­atric ill­ness­es a col­lec­tive voice. He is also the founder of Neu­roIn­sights, a mar­ket research firm and invest­ment advi­so­ry firm cov­er­ing neu­rotech. He is the pub­lish­er of the invest­ment newslet­ter, Neu­rotech Insights, edi­tor of Brain Waves, an indus­try weblog pro­vid­ing com­men­tary on the inter­sec­tion of neu­ro­science and soci­ety, and co-author of Neu­roIn­sights 350 page annu­al report on glob­al neu­rotech­nol­o­gy indus­try. Mr. Lynch is quot­ed wide­ly in the press with respect to devel­op­ments across com­mer­cial neu­ro­science. Mr. Lynch serves on the advi­so­ry boards of the McGov­ern Insti­tute for Brain Research at MIT, Cen­ter for Neu­roe­co­nom­ic Stud­ies at Clare­mont Grad­u­ate Uni­ver­si­ty, Cen­ter for Cog­ni­tive Lib­er­ty & Ethics, the Insti­tute for Glob­al Futures and Social­text, a soft­ware com­pa­ny. Pre­vi­ous­ly, he was an exec­u­tive and founder of sev­er­al enter­prise soft­ware com­pa­nies in prof­it opti­miza­tion and col­lab­o­ra­tive fore­cast­ing. Zack received an MA in Eco­nom­ic Geog­ra­phy and dou­ble BS in Evo­lu­tion­ary Biol­o­gy and Envi­ron­men­tal Sci­ence, all from UCLA.

Pan­elist Bios

Andy Don­ner, Physic Ven­tures — Andy is is expe­ri­enced in finan­cial ser­vices, health­care, and infor­ma­tion tech­nol­o­gy indus­tries. Andy was pre­vi­ous­ly a Senior Asso­ciate with Great Spir­it Ven­tures, an ear­ly-stage ven­ture cap­i­tal fund, where he focused on con­sumer health­care invest­ments. Mr. Don­ner led Great Spir­it Ven­tures’ invest­ment in Attune Foods, Cora­zonas Foods, Light­Full Foods, and The Nat­ur­al Den­tist, where he cur­rent­ly serves on the board. Pri­or to join­ing Great Spir­it Ven­tures, Mr. Don­ner spent six years found­ing, and man­ag­ing rapid-growth com­pa­nies in the high-tech indus­try, includ­ing at Madison.com, where he served as Co-Founder and Chief Oper­at­ing Offi­cer; Entopia, where he estab­lished and direct­ed the prod­uct mar­ket­ing depart­ment; and LeapFrog Enter­pris­es, where he devel­oped new busi­ness oppor­tu­ni­ties in the health­care indus­try. Mr. Don­ner grad­u­at­ed cum laude from Duke Uni­ver­si­ty’s pre-med pro­gram and earned his MBA at the Haas School of Busi­ness at the Uni­ver­si­ty of Cal­i­for­nia, Berke­ley, where he was award­ed full-tuition as a Haas Mer­it Schol­ar.

Kunal Sarkar, CEO Lumos Labs — Kunal is a found­ing mem­ber of Lumos Labs and leads the oper­a­tions and mar­ket­ing team. Pre­vi­ous­ly he was a Vice Pres­i­dent at McCown De Leeuw and Co. (MDC), a $1.2 bil­lion pri­vate equi­ty fund mak­ing growth equi­ty invest­ments. At MDC Kunal was inte­gral­ly involved in the strat­e­gy, oper­a­tions and the finan­cial recap­i­tal­iza­tion of a num­ber of port­fo­lio com­pa­nies includ­ing serv­ing on the board of On Stage Enter­tain­ment and USBuild, and the IPO of StoneMor (STON). Pri­or to MDC, he worked in the Strate­gic Plan­ning and Devel­op­ment group at the Walt Dis­ney Com­pa­ny, where he worked close­ly with senior man­age­ment to eval­u­ate acqui­si­tions, joint ven­tures and new busi­ness oppor­tu­ni­ties. Kunal grad­u­at­ed magna cum laude from Prince­ton Uni­ver­si­ty with a B.A. in Eco­nom­ics with a minor in Finance.

G. Alexan­der Doman, Pres­i­dent and CEO of Advanced Brain Tech­nolo­gies (ABT) – Alex is founder of ABT, a neu­ro-tech­nol­o­gy com­pa­ny that devel­ops and dis­trib­utes inter­ac­tive soft­ware and music pro­grams for the improve­ment of mem­o­ry, atten­tion, lis­ten­ing, aca­d­e­m­ic skills, sen­so­ry pro­cess­ing, brain health, peak per­for­mance and more . Alex is the third gen­er­a­tion of a pio­neer­ing fam­i­ly of neu­ro-devel­op­men­tal spe­cial­ists work­ing with pedi­atric and adult pop­u­la­tions since the 1940’s. Pri­or to found­ing ABT he served as Exec­u­tive Direc­tor of the Nation­al Acad­e­my for Child Devel­op­ment. For the last 15 years his career has been focused on research, prod­uct devel­op­ment, and edu­ca­tion pri­mar­i­ly in the areas of psy­choa­coustic music tech­nolo­gies and brain fit­ness soft­ware.

Dan Michel, Founder & CEO, Dakim – Dan spent more than 30 years help­ing some of Amer­i­ca’s most suc­cess­ful com­pa­nies mar­ket and adver­tise their brands. Over the last twen­ty years, he was Chief Oper­at­ing Offi­cer of BBDO Worldwide/Los Ange­les (1980–1988), Pres­i­dent of Mar­ket­ing of Colum­bia Pic­tures (1988–1989), and Pres­i­dent and Co-Cre­ative Direc­tor of his own award-win­ning, cre­ative adver­tis­ing agency, Michel/Russo, Inc., which he found­ed in 1989, and sold in 1999. Dan’s father was diag­nosed with Alzheimer’s Dis­ease in 1993. Based upon learn­ing about the dis­ease, and hav­ing gained first­hand expe­ri­ence par­tic­i­pat­ing in activ­i­ties with his father, he rec­og­nized the ther­a­peu­tic and emo­tion­al val­ue of cog­ni­tive­ly stim­u­lat­ing activ­i­ties, and the press­ing need for more effec­tive means of pro­vid­ing this line of ther­a­py for suf­fer­ers of Alzheimer’s Dis­ease and relat­ed demen­tia. Dan earned a B.A. from Clare­mont Men’s Col­lege (now Clare­mont McKen­na Col­lege) and an M.S. from North­west­ern Uni­ver­si­ty.

About the MIT Club of North­ern Cal­i­for­nia (MITCNC): The MITCNC is the pre­mier region­al alumni/ae club of the Mass­a­chu­setts Insti­tute of Tech­nol­o­gy. The club offers numer­ous resources in entre­pre­neur­ship, career devel­op­ment, and pro­fes­sion­al net­work­ing in the Bay Area. In addi­tion, the Club pro­vides many oppor­tu­ni­ties for social inter­ac­tion between MIT alumni/ae as well as alumni/ae from sim­i­lar uni­ver­si­ty clubs. T

About Smart­Sil­vers: The goal of Smart­Sil­vers is to “lever­age tech­nolo­gies which fos­ter active aging. Our mis­sion is to out­reach and pro­mote aware­ness, devel­op­ment and deploy­ment of inno­v­a­tive, con­sumer friend­ly prod­ucts and tech­nol­o­gy-lever­aged ser­vices which cater to the unique needs of our expand­ing senior pop­u­la­tion. Prod­ucts and ser­vices that pro­vide inde­pen­dence, mobil­i­ty and qual­i­ty of lifestyle with­in safe, com­fort­able and famil­iar home envi­ron­ments.

About The Boomer Tech Series: This series of evening events that will focus on emerg­ing tech­nolo­gies and appli­ca­tions tar­get­ed at the inter­sec­tion of Tech­nol­o­gy and Aging; the enhanc­ing of qual­i­ty of life as we age. Spon­sored by the MIT Club of North­ern Cal­i­for­nia and devel­oped by the Smart­Sil­vers Alliance, we are plan­ning future events on top­ics such as sen­sors and ambi­ent tech­nol­o­gy applied to Smart Home Man­age­ment and oth­er sig­nif­i­cant new tech­nolo­gies for health and life man­age­ment.

Con­tact infor­ma­tion and Reg­is­tra­tion Here.

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4 Responses

  1. rina says:

    i just want to know how can i improve my crit­i­cal think­ing (cog­ni­tive think­ing) i need to think out­side the box ..lol i want to become an ana­lyt­i­cal thinker

  2. Alvaro says:

    Hel­lo Rina,

    We are not aware of research-based pro­grams that will help you do that, but I can sug­gest some resources:

    - For creative/ diver­gent think­ing: look for some of Edward De Bono’s books

    - For analytical/ con­ver­gent think­ing: you can take some class in for­mal logic/ phi­los­o­phy, or check out some books like The Prin­ci­ple of the Pyra­mid, Say It with Charts, The McK­in­sey Mind.

    Enjoy!

  3. cm says:

    The “Brain Fit­ness Soft­ware Mar­ket Report” sounds very inter­est­ing. Is it avail­able some­where?

  4. Alvaro says:

    Hel­lo CM: not yet. We will announce when it is, via our blog and newslet­ter. You can read more about the field, and the report, here

    http://www.sharpbrains.com/blog/2008/02/15/brain-training-games-context-trends-questions/

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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