“Could you draw the ubiquitous Apple computer logo from memory?…Out of 85 UCLA undergraduate students, only one correctly reproduced the Apple logo when asked to draw it on a blank sheet of paper. Fewer than half the students correctly identified the actual logo when they were shown it among a number of similar logos with slightly altered features.
An explanation may be that our brains have learned it is not important to remember specific details. An efficient memory system does not need to store the details of a corporate logo…
Earlier studies have shown that most people have a poor memory for other items they encounter daily or almost daily, including computer keyboards (even skilled typists have difficulty describing a standard keyboard), pennies and road signs.”
–> Can you recognize the correct Apple logo? See how you do (takes 30 seconds)
Next brain teaser in SharpBrains’ top 25 series:
- #8. Ten classic optical illusions to trick your mind