Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


#7. Can you identify Apple’s logo?



We don’t notice much of what we see: 85 col­lege stu­dents tried to draw the Apple logo from mem­o­ry; 84 failed (Sci­ence Dai­ly):

Could you draw the ubiq­ui­tous Apple com­put­er logo from memory?…Out of 85 UCLA under­grad­u­ate stu­dents, only one cor­rect­ly repro­duced the Apple logo when asked to draw it on a blank sheet of paper. Few­er than half the stu­dents cor­rect­ly iden­ti­fied the actu­al logo when they were shown it among a num­ber of sim­i­lar logos with slight­ly altered fea­tures.

An expla­na­tion may be that our brains have learned it is not impor­tant to remem­ber spe­cif­ic details. An effi­cient mem­o­ry sys­tem does not need to store the details of a cor­po­rate logo…

Ear­li­er stud­ies have shown that most peo­ple have a poor mem­o­ry for oth­er items they encounter dai­ly or almost dai­ly, includ­ing com­put­er key­boards (even skilled typ­ists have dif­fi­cul­ty describ­ing a stan­dard key­board), pen­nies and road signs.”

–> Can you rec­og­nize the cor­rect Apple logo? See how you do (takes 30 sec­onds)


Next brain teas­er in Sharp­Brains’ top 25 series:

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  1. Kevin says:

    I think they are all wrong too!

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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