Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


#7. Can you identify Apple’s logo?



We don’t notice much of what we see: 85 col­lege stu­dents tried to draw the Apple logo from mem­o­ry; 84 failed (Sci­ence Dai­ly):

Could you draw the ubiq­ui­tous Apple com­put­er logo from memory?…Out of 85 UCLA under­grad­u­ate stu­dents, only one cor­rect­ly repro­duced the Apple logo when asked to draw it on a blank sheet of paper. Few­er than half the stu­dents cor­rect­ly iden­ti­fied the actu­al logo when they were shown it among a num­ber of sim­i­lar logos with slight­ly altered fea­tures.

An expla­na­tion may be that our brains have learned it is not impor­tant to remem­ber spe­cif­ic details. An effi­cient mem­o­ry sys­tem does not need to store the details of a cor­po­rate logo…

Ear­li­er stud­ies have shown that most peo­ple have a poor mem­o­ry for oth­er items they encounter dai­ly or almost dai­ly, includ­ing com­put­er key­boards (even skilled typ­ists have dif­fi­cul­ty describ­ing a stan­dard key­board), pen­nies and road signs.”

–> Can you rec­og­nize the cor­rect Apple logo? See how you do (takes 30 sec­onds)


Next brain teas­er in Sharp­Brains’ top 25 series:

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  1. Kevin says:

    I think they are all wrong too!

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