AAA to deploy Brain Fitness Software DriveSharp to Assess and Train Older Driver’s Brains

By Alvaro Fernandez | July 14, 2009

The AAA Foun­da­tion for Traf­fic Safe­ty just start­ed to rec­om­mend a new dri­ver safe­ty pro­gram called Dri­ve­Sharp (see AAA and Posit Release Pro­gram to Improve Dri­vers’ Minds), devel­oped by Posit Sci­ence. Dri­ve­Sharp is a com­put­er­ized cog­ni­tive assess­ment and train­ing tool based on Kar­lene Bal­l’s research on old­er adults’ cog­ni­tive fit­ness and dri­ving. In the press…

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First Book Review is in…Two Stethoscopes Up!

By Alvaro Fernandez | June 8, 2009

The San Fran­cis­co Chron­i­cle brings two great pieces today — includ­ing an excel­lent review of our new Book! Is Your Brain A Couch Pota­to? (online book review) “At 165 pages, we’re talk­ing a short, sweet, enter­tain­ing read of a com­plex top­ic, with time­ly (writ­ten in 1/09) reviews of 21 top tech­nol­o­gy prod­ucts, as well as…

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Brain Fitness/ Training Report Finds Market Growth, Potential, and Confusion

By Alvaro Fernandez | May 4, 2009

After many many months of men­tal stim­u­la­tion, phys­i­cal exer­cise and the cer­tain need for stress man­age­ment… we have just announced the release of the The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report, our sec­ond annu­al com­pre­hen­sive mar­ket analy­sis of the US mar­ket for com­put­er­ized cog­ni­tive assess­ment and train­ing tools. In this report we…

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Brain Games and Training for Baby Boomers: News Round-Up

By Alvaro Fernandez | February 8, 2009

Round-up of recent news with a vari­ety of angles, from the effects of gam­ing to cog­ni­tive train­ing for dri­ving skills and brain fit­ness class­es. Seniors use brain train­ing soft­ware to sharp­en their minds (Dal­las Morn­ing News) — “All­state Insur­ance has invit­ed some pol­i­cy­hold­ers and oth­er old­er dri­vers to try InSight so researchers can eval­u­ate whether the…

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Research on Older Driver’s Safety

By Alvaro Fernandez | January 13, 2009

Good arti­cle in the New York Times today: An Epi­dem­ic of Crash­es Among the Aging? Unlike­ly, Study Says — “The (Insur­ance Insti­tute for High­way Dri­ving) insur­ance insti­tute is con­duct­ing fur­ther research to deter­mine why the risks appear to be going down for old­er dri­vers. It may be that today’s old­er dri­vers are sim­ply in bet­ter phys­i­cal and…

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