Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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First Book Review is in…Two Stethoscopes Up!

The San Fran­cis­co Chron­i­cle brings two great pieces today — includ­ing an excel­lent review of our new Book!

Is Your Brain A Couch Pota­to? (online book review)

At 165 pages, we’re talk­ing a short, sweet, enter­tain­ing read of a com­plex top­ic, with time­ly (writ­ten in 1/09) reviews of 21 top tech­nol­o­gy prod­ucts, as well as informed and expert pre­dic­tions of where this bur­geon­ing brain-fit­ness field is head­ed. More impor­tant­ly, after you read it, you’ll have a good, detailed sense of where you, per­son­al­ly, can act to improve your own couch-pota­to brain — and how to keep it fit and flex­i­ble your whole life. The Sharp­Brains Guide To Brain Fit­ness reminds of us all why books (and not just googling a top­ic) can be well worth your time and mon­ey. Two Stetho­scopes Up — check it out.”

Soft­ware designed to make old­er dri­vers sharp­er (arti­cle in print ver­sion)

- “All­state is exper­i­ment­ing with the soft­ware because it wants its cus­tomers who are over 50 to become bet­ter dri­vers so they have few­er acci­dents and can dri­ve longer, per­haps in return for low­er pre­mi­ums, said Tom War­den, an assis­tant vice pres­i­dent in Allstate’s research and plan­ning cen­ter.”

- “All­state found Posit after the insur­ance company’s own sci­en­tists, who were work­ing on the phys­i­ol­o­gy and psy­chol­o­gy of good dri­vers, dis­cov­ered research done by Visu­al Aware­ness, a com­pa­ny in Alaba­ma that has worked with State Farm and var­i­ous state motor vehi­cle depart­ments on expand­ing dri­vers’ fields of view. Posit acquired Visu­al Aware­ness last year.”

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