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First Book Review is in…Two Stethoscopes Up!

The San Fran­cis­co Chron­i­cle brings two great pieces today — includ­ing an excel­lent review of our new Book!

Is Your Brain A Couch Pota­to? (online book review)

At 165 pages, we’re talk­ing a short, sweet, enter­tain­ing read of a com­plex top­ic, with time­ly (writ­ten in 1/09) reviews of 21 top tech­nol­o­gy prod­ucts, as well as informed and expert pre­dic­tions of where this bur­geon­ing brain-fit­ness field is head­ed. More impor­tant­ly, after you read it, you’ll have a good, detailed sense of where you, per­son­al­ly, can act to improve your own couch-pota­to brain — and how to keep it fit and flex­i­ble your whole life. The Sharp­Brains Guide To Brain Fit­ness reminds of us all why books (and not just googling a top­ic) can be well worth your time and mon­ey. Two Stetho­scopes Up — check it out.”

Soft­ware designed to make old­er dri­vers sharp­er (arti­cle in print ver­sion)

- “All­state is exper­i­ment­ing with the soft­ware because it wants its cus­tomers who are over 50 to become bet­ter dri­vers so they have few­er acci­dents and can dri­ve longer, per­haps in return for low­er pre­mi­ums, said Tom War­den, an assis­tant vice pres­i­dent in Allstate’s research and plan­ning cen­ter.”

- “All­state found Posit after the insur­ance company’s own sci­en­tists, who were work­ing on the phys­i­ol­o­gy and psy­chol­o­gy of good dri­vers, dis­cov­ered research done by Visu­al Aware­ness, a com­pa­ny in Alaba­ma that has worked with State Farm and var­i­ous state motor vehi­cle depart­ments on expand­ing dri­vers’ fields of view. Posit acquired Visu­al Aware­ness last year.”

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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