Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Fast Forward to 2040: How to prepare for the new era in brain enhancement that will change the way we think, work, and heal

Decades from now when our aug­ment­ed brains have enhanced our cog­ni­tive func­tion and trans­formed near­ly every aspect of our lives, many of us will look back and won­der why we didn’t do more to pre­pare for these inevitable changes. Gov­ern­ment lead­ers may grap­ple with the run­away effects of AI and brain enhance­ment on geopol­i­tics. Com­pa­nies that fail to incor­po­rate neu­rotech­nolo­gies and BCI into their oper­a­tional flow could lose sig­nif­i­cant mar­ket share and be forced to scram­ble in an attempt to regain a foothold in an indus­try they once dom­i­nat­ed.

Work­ers who don’t heed the warn­ings to re-skill or upskill may find them­selves out of a job as entire indus­tries dis­ap­pear. Grad­u­at­ing col­lege stu­dents may dis­cov­er their field of study is no longer rel­e­vant in the busi­ness world, leav­ing them unpre­pared for the chang­ing job mar­ket. Tech inno­va­tors could be caught up in fierce com­pe­ti­tion to snap up employ­ees from a very lim­it­ed tal­ent pool, dri­ving up the cost of inno­va­tion and ham­per­ing its devel­op­ment. And every­day cit­i­zens may be wrestling with the unex­pect­ed con­se­quences of unin­ten­tion­al­ly giv­ing away the rights to their neur­al data.

Rest assured, it doesn’t have to be this way. Read the rest of this entry »

May “industry review boards” contribute to the wider adoption of virtual and augmented reality for physical and mental health?

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Indus­try review boards are need­ed to pro­tect VR user pri­va­cy (World Eco­nom­ic Forum blog):

It seemed like a game when Riley first start­ed the vir­tu­al real­i­ty (VR) maze … A month after play­ing the game, Riley was turned down for a new life-insur­ance pol­i­cy. Giv­en his excel­lent health, he couldn’t under­stand why. Sev­er­al appeals lat­er, the insur­ance com­pa­ny dis­closed that Riley’s track­ing data from the VR maze game revealed behav­ioral move­ment pat­terns often seen among peo­ple in the very ear­ly stages of demen­tia Read the rest of this entry »

E‑therapy stepping up to fill mental health gaps

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Tele­health ven­dor seized oppor­tu­ni­ty from Kaiser strike (Health­Care Dive):

When Kaiser’s men­tal health work­ers went on strike to protest what they claim is Kaiser’s pol­i­cy of under­staffing their facil­i­ties in order to boost their prof­its, it left a void for the thou­sands of patients who relied on Kaiser’s staff for men­tal health ser­vices. Act­ing as a real-time tes­ti­mo­ny to the pow­er of tele­health Read the rest of this entry »

Upcoming Q&A on the Future of Brain Health to celebrate Brain Awareness Week

Info­graph­ic based on 2011 Sharp­Brains Sum­mit’s Meet­ing Report

Alvaro Fer­nan­dez, co-founder and CEO of Sharp­Brains, has been named a Young Glob­al Leader by the World Eco­nom­ic Forum, an hon­or rec­og­niz­ing the most dis­tin­guished lead­ers under age 40 from around the world.

Mr. Fer­nan­dez will dis­cuss “How to Retool Brain Health for the 21st Cen­tu­ry” via a one-hour vir­tu­al Q&A ses­sion host­ed live at SharpBrains.com on Fri­day, March 16 from 10 to 11a.m. US East­ern Time. The con­ver­sa­tion will be based on the Meet­ing Report from the 2011 Sharp­Brains Sum­mit, which gath­ered 250+ inno­va­tors world­wide.

The way we do brain health is essen­tial­ly bro­ken,” he said. “We need a new cul­ture and toolk­it to empow­er sharp brains of all ages to take more proac­tive care of their brain.” Read the rest of this entry »

The Business and Ethics of the Brain Fitness Boom — Part 1: The Business

The recent dis­cov­ery that expe­ri­ence can change brain struc­ture and func­tion at any age has sparked numer­ous health, edu­ca­tion, and pro­duc­tiv­i­ty appli­ca­tions whose val­ue and lim­i­ta­tions we are only start­ing to grasp.

Brain fit­ness has quick­ly become a main­stream aspi­ra­tion among baby boomers and elders, pri­mar­i­ly in North Amer­i­ca. It has fueled a grow­ing inter­est in brain fit­ness class­es, brain fit­ness cen­ters, and brain fit­ness pro­grams, along with atten­dant oppor­tu­ni­ties and chal­lenges. An increas­ing num­ber of adults want use­ful tools to pro­tect cog­ni­tive health and performance—not nec­es­sar­i­ly to reverse aging—and what they are find­ing is an expand­ing and noisy mar­ket­place where they (and also pro­fes­sion­als) need to care­ful­ly eval­u­ate their own needs and the avail­able options (Fer­nan­dez and Gold­berg, 2009). Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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