“Brain science for athletes is getting more attention, not only as scrutiny over concussion testing becomes greater with reports of long term damage to pros but also as brain training becomes more professionalized.
“Everyone is looking for that edge, there’s only so far you can go with talent and your physical traits,” said Toronto Blue Jays outfielder Jose Bautista, who along with golfer Rickie Fowler, race car driver Dale Earnhardt Jr., football player Richard Sherman and soccer player Alex Morgan, among others, is endorsing the new tool. “The mental part of the game is the hardest to explain because you can feel it and, the sense was that until now you couldn’t practice it like having pitches thrown to you or fielding fly balls.”
In 2012, SharpBrains, a market tracking company focusing on digital health said business was worth $1 billion and would likely be worth $6 billion by 2020…
The HeadTrainer app is free to download, but offers a $4.99 monthly subscription to do more advanced training.”