Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Update: 2009 Market Report Finds Growth, Promise and Confusion

Here you have the April edi­tion of our month­ly newslet­ter cov­er­ing cog­ni­tive health and Brain Fitnessbrain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

We are excit­ed to release our 2009 mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2009. To be for­mal­ly released on May 4th but avail­able now for our clients and read­ers, this report aims to inform deci­sion-mak­ers at health­care, insur­ance, research, pub­lic pol­i­cy, invest­ment and tech­nol­o­gy orga­ni­za­tions about impor­tant devel­op­ments in the brain fit­ness and cog­ni­tive health space.

2009 Mar­ket Report

The State of the Brain Fit­ness Soft­ware Mar­ket 2009: This new 150-page report finds The State of the Brain Fitness/ Training Software Market 2009 reportsus­tained growth in the brain fit­ness soft­ware mar­ket (from $225m in 2007 to $265m in 2008) and promis­ing seeds for future growth, com­bined with increased con­fu­sion giv­en aggres­sive mar­ket­ing claims and lack of edu­ca­tion and stan­dards. The report includes, for the first time, a Mar­ket & Research Momen­tum Matrix to cat­e­go­rize 21 key ven­dors, 10 Research Exec­u­tive Briefs writ­ten by 12 lead­ing sci­en­tists, and the com­plete results of our mar­ket sur­vey with 2,000+ respon­dents. You can learn more, and acquire the report, Here.

News and Resources

Cog­ni­tive Health News April Round-Up: New cog­ni­tive track at the Games for Health con­fer­ence, bilin­gual brains, pover­ty’s effect on the brain and work­ing mem­o­ry due to stress, dia­betes, neu­roen­hanc­ing drugs, Kel­log­g’s set­tle­ment with the FTC, neu­rocog­ni­tive test­ing in the mil­i­tary.

Nor­mal Aging vs. Alzheimer’s Dis­ease: Dr. Murali Doraiswamy shares his very insight­ful views on the key ques­tion, “How can we help the pub­lic at large to dis­tin­guish Alzheimer’s Dis­ease from nor­mal aging — so that an inter­est in ear­ly iden­ti­fi­ca­tion does­n’t trans­late into unneed­ed wor­ries?”, based on his recent book The Alzheimer’s Action Plan.

Upcom­ing Guide

The Sharp­Brains Guide to Brain Fit­ness: It seems every week brings a new bar­rage of arti­cles and stud­ies which often con­tra­dict what you read the month before: Does Gingko Bilo­ba improve mem­o­ry? Can phys­i­cal exer­cise help you stay sharp as you age? Which brain fit­ness pro­gram”, if any, is worth your mon­ey? Why is man­ag­ing stress so impor­tant for mem­o­ry and the brain?. This new book (avail­able both in print and Kin­dle ver­sions) aims to answer those ques­tions ‑and more. We will send you an email announce­ment when the book is ready for pur­chase, in late May.

The Big Pic­ture

Do Art Class­es Boost Test Scores? Is there a “Mozart Effect?”: Some researchers sug­gest so; oth­ers are not con­vinced. Karin Evans, through our col­lab­o­ra­tion with Greater Good Mag­a­zine, offers a very thought­ful review of the evi­dence. She also chal­lenges us by ask­ing, “Now, is this the right ques­tion?”

Improv­ing the world, and one’s brain, at the same time: The Gold­man Envi­ron­men­tal Prize recent­ly rec­og­nized sev­en social entre­pre­neurs who are clear­ly help­ing improve the state of the world. Now, the “state of the world” does include their very own brains — as you may have seen in a recent study.

Brain Teasers

Brain plas­tic­i­ty and dai­ly live: If you lived in Lon­don, and want­ed to grow your hip­pocam­pus, which job would you choose?

Stim­u­late your Con­cen­tra­tion Skills: when one real­ly wants to mem­o­rize a fact, it is cru­cial to pay atten­tion. Dr. Pas­cale Mich­e­lon chal­lenges you to count a few sim­ple let­ters.

Have a great May

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Categories: Brain Teasers, Cognitive Neuroscience, Education & Lifelong Learning, Health & Wellness, Monthly eNewsletter, Technology

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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