Cognitive Fitness as a New Frontier of Fitness

Very good arti­cle in the LA Times today. Like a Stair­Mas­ter for the brain: Can men­tal work­outs improve the mind’s agili­ty? Baby boomer con­cerns stim­u­late an indus­try expan­sion.

The reporter, Melis­sa Healy, reviews the healthy aging seg­ment in the Brain Fit­ness field. A few select­ed quotes:

- “There is plau­si­bil­i­ty, both bio­log­i­cal and behav­ioral, to the claim that these may work,” says Mol­ly Wag­ster, chief of the Nation­al Insti­tute on Aging’s neu­ropsy­chol­o­gy branch. “But it is still a sit­u­a­tion of ‘buy­er beware.’ ”

- “I see this as a new fron­tier of fit­ness over­all,” says Alvaro Fer­nan­dez, founder and chief exec­u­tive of the web­site Sharp­Brains .com, which tracks the busi­ness and sci­ence of brain-train­ing. Amer­i­cans already under­stand the val­ue of phys­i­cal fit­ness as a means of pre­serv­ing the body’s prop­er func­tion and pre­vent­ing age-relat­ed dis­eases, says Fer­nan­dez. He pre­dicts that cog­ni­tive fit­ness will become a goal to which Amer­i­cans equal­ly aspire as we learn more about aging and the brain.
— (Dr. Elkhonon) Gold­berg, who pro­vides sci­en­tif­ic advice on the web­site https://sharpbrains.com/, says that as neu­ro­sci­en­tists use imag­ing tech­nolo­gies to “see” the cel­lu­lar changes that come with learn­ing, he grows more con­fi­dent that well-designed train­ing pro­grams can have dis­cernible every­day effects in pre­serv­ing or repair­ing the intel­lec­tu­al func­tion of old­er adults. “This is shared hard­ware” that’s being changed in the brain, “and to the extent you some­how enhance it, that will have wide-rang­ing effects,” Gold­berg says. “It pro­vides a much more com­pelling raison­tre for this whole business.”

The arti­cle adds that “Amer­i­cans this year are expect­ed to invest $225 mil­lion in these pro­grams — up from just $70 mil­lion in 2003 — in an effort to tune up the brain, strength­en the mem­o­ry and fore­stall or reverse the cog­ni­tive slip­page that often comes with age, psy­chi­atric dis­ease, stroke or med­ical treatments.”

Our break­down for those 2007 US pre­dic­tions are as fol­lows: $80m for the Con­sumer seg­ment, $60m in K12 Edu­ca­tion, $50m in Clin­i­cal appli­ca­tions, and $35m in the Cor­po­rate seg­ment. The Con­sumer seg­ment, with a healthy aging val­ue propo­si­tion, is the most recent one but the most rapid­ly growing.

Read the full arti­cle: Like a Stair­Mas­ter for the brain.

PS: the arti­cle also says “In the last three years, these brain­pow­er-boost­ing pro­grams have pro­lif­er­at­ed, with names like Mind­Fit, Hap­py Neu­ron, Brain Fit­ness and Lumos­i­ty.”.. if there are reporters read­ing this, please avoid future con­fu­sion by nam­ing Posit Sci­ence’s pro­gram “Posit Sci­ence Brain Fit­ness Pro­gram 2.0”. Brain Fit­ness refers to the full category.