Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Best practices to fund, develop and commercialize evidence-based mental health innovation

In this ses­sion we dis­cuss key lessons learned for sci­en­tists and start-ups to suc­cess­ful­ly bring to mar­ket evi­dence-based inno­v­a­tive solu­tions. We will present non-dilu­tive fund­ing oppor­tu­ni­ties and com­mer­cial­iza­tion resources offered through the US small busi­ness research pro­grams, and a sci­en­tist and inven­tor turned ser­i­al entre­pre­neur wrap-ups the day shar­ing insights from his pre­vi­ous venture–funded by the NIMH and sold to McKesson–and his cur­rent strat­e­gy and vision.

  • Chair: Dr. Ali­son Fen­ney, Exec­u­tive Direc­tor of the Neu­rotech­nol­o­gy Indus­try Orga­ni­za­tion
  • Dr. Mar­garet Grabb, SBIR/STTR Pro­gram Direc­tor at the Nation­al Insti­tute of Men­tal Health (NIMH)
  • Dr. Rex Jakobovits, Founder of Viva­l­og Tech­nolo­gies and Expe­ri­ad

These pre­sen­ta­tions took place at the 2016 Sharp­Brains Vir­tu­al Sum­mit: Rein­vent­ing Brain Health in the Dig­i­tal Age (Decem­ber 6–8th, 2016).

Invitation to SharpBrains Summit — Technology for Cognitive Health and Performance

We are excit­ed to invite you to the first vir­tu­al, glob­al Sharp­Brains Sum­mit (Jan­u­ary 18–20th, 2010). The Sharp­Brains Sum­mit will fea­ture a sharpbrains_summit_logo_webdream team of over 25 speak­ers who are lead­ers in indus­try and research from 7 coun­tries, to dis­cuss emerg­ing research, tools and best prac­tices for cog­ni­tive health and per­for­mance. This inau­gur­al event will expose health and insur­ance providers, devel­op­ers, inno­va­tors at For­tune 500 com­pa­nies, investors and researchers, to the oppor­tu­ni­ties, part­ner­ships, trends, and stan­dards of the rapid­ly evolv­ing cog­ni­tive fit­ness field.

Reg­is­ter Today

Learn more and reg­is­ter Here today, at dis­count­ed ear­ly-bird rates, to receive these ben­e­fits:

  • Learn: Full access to all Con­fer­ence live ses­sions, and Down­load­able Record­ings and Hand­outs
  • See: lat­est tech­nolo­gies and prod­ucts dur­ing Expo Day
  • Con­nect and Dis­cuss: become a mem­ber of the Sharp­Brains Net­work for Brain Fit­ness Inno­va­tion (mem­bers-only LinkedIn Group) through the end of 2010, access online chats dur­ing the sum­mit, meet oth­er reg­is­trants in your city
  • Under­stand the Big Pic­ture: access 10 Research Exec­u­tive Briefs pre­pared by lead­ing sci­en­tists

On top of those ear­ly-bird dis­counts, we offer an addi­tion­al 15% dis­count for Sharp­Brains read­ers who want Reg­u­lar Admis­sion. Dis­count code: sharp2010. You can reg­is­ter Here.

Agenda/ Speak­ers

Monday, January 18th, 2010:

(Pre­lim­i­nary sched­ule, US Pacif­ic Time)

8–9.15am. Cog­ni­tion & Neu­ro­plas­tic­i­ty: The New Health­care Fron­tier

  • Alvaro Fer­nan­dez, Sharp­Brains
  • David White­house, OptumHealth Behav­ioral Solu­tions
  • William Reich­man, Bay­crest
  • P Murali Doraiswamy, Duke Uni­ver­si­ty

9.30–11am. Tools for Safer Dri­ving: The Oppor­tu­ni­ty with Teenagers and Adults

  • Steven Aldrich, Posit Sci­ence
  • Shlo­mo Breznitz, Cog­niFit
  • Jer­ri Edwards, Uni­ver­si­ty of South Flori­da
  • Peter Chris­tian­son, Young Dri­vers of Cana­da

Noon‑1.30pm. Baby Boomers and Beyond: Main­tain­ing Cog­ni­tive Vital­i­ty

Brain Training Games: Context, Trends, Questions

A spate of recent news cov­er­age on brain fit­ness and “brain train­ing” reflects a grow­ing inter­est in nat­ur­al, non-drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very time­ly, giv­en the aging pop­u­la­tion, increas­ing Alzheimer’s rates, and soar­ing health care costs that place more empha­sis than ever on pre­ven­tion and chang­ing lifestyle.

This past Tues­day, the MIT Club of North­ern Cal­i­for­nia, the Amer­i­can Soci­ety on Aging, and Smart­Sil­vers spon­sored an event on The Emerg­ing Brain Fit­ness Soft­ware Mar­ket: Build­ing Bet­ter Brains to explore the real­i­ties and myths of this grow­ing field. The pan­el was mod­er­at­ed by Zack Lynch, Exec­u­tive Direc­tor of the Neu­rotech­nol­o­gy Indus­try Orga­ni­za­tion, and com­posed of a ven­ture cap­i­tal­ist and 3 CEOs of pro­gram devel­op­ers in the field. Before the pan­el, I had the chance to present an overview of the state of the Brain Fit­ness Soft­ware Mar­ket based on our upcom­ing report to be released on March 4th.

Why are we talk­ing about this field at all? Well, for one, an increas­ing num­ber of com­pa­nies are achiev­ing sig­nif­i­cant com­mer­cial suc­cess in pack­ag­ing “brain exer­cise”. An exam­ple is the line of Nin­ten­do games, such as Brain Age and Brain Train­ing, that have shipped over 15 mil­lion units world­wide despite lim­it­ed sci­en­tif­ic sup­port, since 2005. What is less vis­i­ble is that a num­ber of com­pa­nies and sci­en­tists are Read the rest of this entry »

The Emerging Brain Fitness Software Market: Building Better Brains

This is an event you may be inter­est­ed in, if you are based in the San Fran­cis­co Bay Area.

The MIT Club of North­ern Cal­i­for­nia, Amer­i­can Soci­ety on Aging, The Busi­ness Forum on Aging and Smart­Sil­vers presents:

The Emerg­ing Brain Fit­ness Mar­ket:  Build­ing Bet­ter Brains (Con­tact infor­ma­tion and Reg­is­tra­tion Here)

Date: 02/12/2008 Tues­day
Time: 6:00pm
Venue: Wil­son Son­si­ni
Loca­tion: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Con­tact infor­ma­tion and Reg­is­tra­tion Here.

Here is the buzz  Sci­en­tif­ic, tech­no­log­i­cal and demo­graph­ic trends have con­verged to cre­ate an excit­ing new mar­ket in brain fit­ness, where soft­ware and online appli­ca­tions can assess and train cog­ni­tive abil­i­ties. That equates to a sharp­er mind and bet­ter mem­o­ry reten­tion con­tribut­ing to health­i­er aging.  There is cur­rent­ly a $400m world­wide mar­ket with high growth ahead pre­dict­ed.

Join us in live­ly and infor­ma­tive dis­cus­sions as Alvaro Fer­nan­dez; CEO of sum­ma­rizes the sci­ence, key mar­ket seg­ments, play­ers and trends, based on the first Brain Fit­ness Soft­ware Mar­ket Report, pre­sent­ed in this event.  He will dis­cuss the impli­ca­tions with sev­er­al neu­ro-tech­nol­o­gy, gam­ing experts and investors.”  Mod­er­at­ed by Zack Lynch, the speak­er and pan­el will dis­cuss: Read the rest of this entry »

Neurotechnology Trends, and the Neurosoftware Market

The Neu­rotech­nol­o­gy Indus­try Orga­ni­za­tion (NIO) just announced the top ten emerg­ing areas of neu­ro­science that will “impact the future of treat­ments for brain and ner­vous sys­tem”: Top 10 Neu­ro­science Trends in 2007.

It pro­vides superb food for thought. And some of them will sound famil­iar to read­ers of this blog:

* 6. Nor­mal brain aging gets more atten­tion: More research and devel­op­ment is being focused on think­ing impair­ments that only par­tial­ly lim­it inde­pen­dence and qual­i­ty of life for senior cit­i­zens, adults and school aged chil­dren. Neu­rosoft­ware will pen­e­trate nurs­ing homes and schools, as brain fit­ness soft­ware becomes new first-line treat­ment strat­e­gy.
* 8. Pre­ven­tion evi­dence grows: You are what you eat; smok­ing is as bad as we thought; and new stud­ies reveal the effects of envi­ron­men­tal sub­stances on Alzheimer’s dis­ease, Parkin­son’s dis­ease and oth­ers.
* 9. Emo­tion­al dis­or­ders research advances:  New research con­tin­ues to link neu­ro­ge­n­e­sis to treat­ment of depres­sion.  A bet­ter under­stand­ing of PTSD should lead to new treat­ment regimes.

Want to read prob­a­bly the best overview of the neurosoftware/ brain fit­ness soft­ware mar­ket? Check this arti­cle, fresh from the oven: Thank Boomers for Buff­ing Up Brain Mar­ket.

To clar­i­fy the num­bers men­tioned: we project $225m in the US alone (grow­ing from $70m in 2003), bro­ken-down as fol­lows: $80m for the Con­sumer seg­ment, $60m in K12 Edu­ca­tion, $50m in Clin­i­cal appli­ca­tions, and $35m in the Cor­po­rate seg­ment. The Con­sumer seg­ment, with a healthy aging val­ue propo­si­tion, is the most recent one but the most rapid­ly grow­ing.

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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