Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Neurotechnology Trends, and the Neurosoftware Market

The Neurotechnology Industry Organization (NIO) just announced the top ten emerging areas of neuroscience that will “impact the future of treatments for brain and nervous system”: Top 10 Neuroscience Trends in 2007.

It provides superb food for thought. And some of them will sound familiar to readers of this blog:

* 6. Normal brain aging gets more attention: More research and development is being focused on thinking impairments that only partially limit independence and quality of life for senior citizens, adults and school aged children. Neurosoftware will penetrate nursing homes and schools, as brain fitness software becomes new first-line treatment strategy.
* 8. Prevention evidence grows: You are what you eat; smoking is as bad as we thought; and new studies reveal the effects of environmental substances on Alzheimer’s disease, Parkinson’s disease and others.
* 9. Emotional disorders research advances:  New research continues to link neurogenesis to treatment of depression.  A better understanding of PTSD should lead to new treatment regimes.

Want to read probably the best overview of the neurosoftware/ brain fitness software market? Check this article, fresh from the oven: Thank Boomers for Buffing Up Brain Market.

To clarify the numbers mentioned: we project $225m in the US alone (growing from $70m in 2003), broken-down as follows: $80m for the Consumer segment, $60m in K12 Education, $50m in Clinical applications, and $35m in the Corporate segment. The Consumer segment, with a healthy aging value proposition, is the most recent one but the most rapidly growing.

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