A Brain Store to Find the Right Brain Fitness Products

By Dr. Pascale Michelon | March 4, 2011

Baby­boomers, wor­ried about demen­tia, are look­ing for ways to keep their brain active. Board games and brain fit­ness soft­ware pro­grams are part of the answer. How­ev­er it is not always easy to find and com­pare these prod­ucts. This arti­cle shows how Mar­ble: The Brain Store has devel­oped a very inter­ac­tive retail expe­ri­ence to help consumers…

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Another victim of the BBC/Nature “brain training” experiment

By Dr. Pascale Michelon | October 8, 2010 |

Have you read the cov­er sto­ry of the New Sci­en­tist this week: Men­tal mus­cle: six ways to boost your brain? The arti­cle, which includes good infor­ma­tion on brain food, the val­ue of med­i­ta­tion, etc., starts by say­ing that: “Brain train­ing does­n’t work, but there are lots of oth­er ways to give your grey mat­ter a…

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New Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research

By Alvaro Fernandez | June 28, 2010

In spite of the recent eco­nom­ic down­turn, rev­enues for dig­i­tal tech­nolo­gies to assess, enhance and treat cog­ni­tion, or dig­i­tal brain health and fit­ness tools, grew 35% in 2009. “The con­ver­gence of demo­graph­ic and pol­i­cy trends with cog­ni­tive neu­ro­science dis­cov­er­ies and tech­no­log­i­cal inno­va­tion is giv­ing birth to a nascent mar­ket­place that can fun­da­men­tal­ly trans­form what brain…

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