A Brain Store to Find the Right Brain Fitness Products

Baby­boomers, wor­ried about demen­tia, are look­ing for ways to keep their brain active. Board games and brain fit­ness soft­ware pro­grams are part of the answer. How­ev­er it is not always easy to find and com­pare these prod­ucts. This arti­cle shows how Mar­ble: The Brain Store has devel­oped a very inter­ac­tive retail expe­ri­ence to help con­sumers find the prod­ucts that are right for them.

Note that we will have a chance to learn more about the con­cept as Lind­say Gask­ins, CEO of Mar­bles, will be speak­ing at the Sharp­Brains Sum­mit this month (March 30 — April 1).

Mar­bles is mak­ing its mark with enter­tain­ment and ser­vice. This is not a typ­i­cal game store. Employ­ees are called brain coach­es, not sales asso­ciates, and are trained on how to play the hun­dreds of games and puz­zles and soft­ware in the store.

Like a book­store, Mar­bles divides its prod­ucts by sub­ject: crit­i­cal think­ing, mem­o­ry, coor­di­na­tion, visu­al per­cep­tion and word skills. The store car­ries 250 prod­ucts […] There are games for fine-motor skills, stress relief, atten­tion deficit dis­or­der, cre­ativ­i­ty and dyslex­ia, just to name a few.