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New Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research

2010MarketReportIn spite of the recent eco­nom­ic down­turn, rev­enues for dig­i­tal tech­nolo­gies to assess, enhance and treat cog­ni­tion, or dig­i­tal brain health and fit­ness tools, grew 35% in 2009. “The con­ver­gence of demo­graph­ic and pol­i­cy trends with cog­ni­tive neu­ro­science dis­cov­er­ies and tech­no­log­i­cal inno­va­tion is giv­ing birth to a nascent mar­ket­place that can fun­da­men­tal­ly trans­form what brain health is, how it is mea­sured, and how it is done,” says Alvaro Fer­nan­dez, mem­ber of the World Eco­nom­ic Forum’s Coun­cil on the Aging Soci­ety and Edi­tor-in-Chief of the report. “This ground­break­ing report can help pio­neers shape the emerg­ing toolk­it to ben­e­fit an aging soci­ety that increas­ing­ly seeks new ways to enhance cog­ni­tive func­tion­al­i­ty and men­tal well­ness across the lifes­pan.”

As the brain is thrust into the cen­ter of the health­care ecosys­tem, inno­v­a­tive cog­ni­tive health and brain fit­ness appli­ca­tions will play an increas­ing­ly impor­tant role in defin­ing neu­ro­cen­tric health,” adds Jake Duna­gan, Research Direc­tor at the Insti­tute For The Future.

Report: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010.

A major­i­ty among the 1,900+ deci­sion-mak­ers and ear­ly-adopters sur­veyed said they trust­ed the effec­tive­ness of non-inva­sive options above inva­sive options to enhance crit­i­cal brain func­tion­al­i­ty. Pro­fes­sion­al and intel­lec­tu­al chal­lenges were rat­ed very effec­tive by 61% of respon­dents, aer­o­bic exer­cise and read­ing books by 42%, med­i­ta­tion by 38%, com­put­er­ized brain train­ing by 26%, tak­ing pre­scrip­tion drugs by 13%, tak­ing sup­ple­ments by 12%, and self-med­icat­ing with drugs by 1%.

These are among the key find­ings of a 207-page mar­ket report released today by Sharp­Brains and pre­pared in col­lab­o­ra­tion with 24 lead­ing sci­en­tists and 10 inno­v­a­tive orga­ni­za­tions — the most com­pre­hen­sive such research study done to ana­lyze emerg­ing research, tech­nolo­gies and mar­ket­place.

We must do for brain health in the 21st cen­tu­ry what we large­ly accom­plished in car­dio­vas­cu­lar health in the past cen­tu­ry. It’s time to take sci­en­tif­ic insights out of the lab and to iden­ti­fy prac­ti­cal appli­ca­tions, mak­ing the main­te­nance of good brain fit­ness a pub­lic health pri­or­i­ty,” indi­cates William Reich­man, MD, Pres­i­dent and CEO of Bay­crest.

Oth­er Report High­lights are:

Chap­ter 1. Mar­ket overview: The report esti­mates that the size of the world­wide dig­i­tal brain health and fit­ness mar­ket in 2009 was $295M — 35% growth since 2008, rep­re­sent­ing an annu­al­ized growth rate of 31% since 2005. Healthy aging is the main val­ue propo­si­tion today, but the report iden­ti­fies life­long dri­vers fuel­ing a gen­er­al desire to enhance men­tal well­ness and per­for­mance: aca­d­e­m­ic per­for­mance, sports per­for­mance, work­place pro­duc­tiv­i­ty, dri­ving safe­ty, qual­i­ty of life among old­er adults and clin­i­cal pop­u­la­tions.

Chap­ter 2. Mar­ket sur­vey of Pri­or­i­ties, Beliefs and Habits: 1,910 deci­sion-mak­ers and ear­ly-adopters rank the brain func­tions required to thrive per­son­al­ly and pro­fes­sion­al­ly in the XXI cen­tu­ry and the options to main­tain and enhance them, includ­ing lev­els of sat­is­fac­tion with cur­rent pop­u­lar prod­ucts.

Chap­ter 3. Com­pet­i­tive Land­scape: Sharp­Brains’ pro­pri­etary Mar­ket and Research Momen­tum Matrix iden­ti­fies sev­en com­pa­nies, out of over a hun­dred, as Lead­ers: Brain Resource, Cog­niFit, Lumos Labs, Posit Sci­ence, Ultra­sis, Unit­ed BioSource, Sci­en­tif­ic Learn­ing. The report includes in-depth com­pa­ny pro­files of 32 com­pa­nies: Advanced Brain Tech­nolo­gies, Applied Cog­ni­tive Engi­neer­ing, Arrow­smith School, Brain Cen­ter Amer­i­ca, Brain Resource, CNS Vital Signs, Cog­nic­i­ti, Cog­ni­tive Fit­ness and Inno­v­a­tive Ther­a­pies, Cogmed, Cog­niFit, Cogstate, Dakim, E‑Hub, Houghton Mif­flin, Learn­ing Enhance­ment Cor­po­ra­tion, Learn­ingRx, Lex­ia Learn­ing, Lumos Labs, Mar­bles: The Brain Store, Med­In­ter­act, Mem­o­ry Train­ing Cen­ters of Amer­i­ca, Mind360, MyBrain­Train­er, Neo­Cor­ta, Neu­ro­Trax, NovaV­i­sion, Posit Sci­ence, Sci­en­tif­ic Brain Train­ing, Sci­en­tif­ic Learn­ing, Ultra­sis, Unit­ed BioSource, Telos Inter­na­tion­al, Vibrant­Brains, Vig­or­ous Mind, Viv­i­ty Labs.

Chap­ter 4. Ten inno­va­tion case stud­ies: The ten final­ists in the 2010 Brain Fit­ness Inno­va­tion Awards share how they are apply­ing inno­v­a­tive neu­ro­plas­tic­i­ty-based tools to enhance brain per­for­mance in the real-world. The ten orga­ni­za­tions are: USA Hock­ey, All­state, Nation­wide, Arrow­smith School, Uni­ver­si­ty Behav­ioral Health­Care, AAA Foun­da­tion for Traf­fic Safe­ty, Saint Luke’s Brain and Stroke Insti­tute, Oak­land Uni­fied School Dis­trict, Men­tal Health Asso­ci­a­tion of Rock­land Coun­ty, and SCAN Health Plan.

Chap­ter 5. Research & Devel­op­ment: Twen­ty-four lead­ing sci­en­tists exam­ine recent evi­dence on the val­ue and lim­i­ta­tions of a wide vari­ety of non-inva­sive brain health tools, and dis­cuss the impli­ca­tions for mea­sur­ing and enhanc­ing brain fit­ness across the lifes­pan. Those sci­en­tists work at sev­en­teen lead­ing uni­ver­si­ties: Brown Uni­ver­si­ty, City Uni­ver­si­ty, Colum­bia Uni­ver­si­ty, Duke Uni­ver­si­ty, Ein­stein-Mon­te­fiore, Har­vard Med­ical School, Karolin­s­ka Insti­tute, Mind Research Net­work, Queen’s Uni­ver­si­ty Belfast, UAB, Uni­ver­si­ty Illi­nois at Urbana-Cham­paign, Uni­ver­si­ty Michigan/ Bern, Uni­ver­si­ty Notre Dame, Uni­ver­si­ty Rochester, USC Davis, Uni­ver­si­ty South Flori­da, Uni­ver­si­ty of Stir­ling.

Chap­ters 6–10. Mar­ket seg­ments and 2015 Pro­jec­tions: The report includes a detailed trend analy­sis of four main mar­ket seg­ments — Schools, Employ­ers, Con­sumers, Providers — and fore­casts the world­wide mar­ket to grow to $2 — $8 bil­lion USD by 2015 if impor­tant cat­e­go­ry bot­tle­necks are addressed.

You can read the reports 5‑page Exec­u­tive Sum­ma­ry: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010.

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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