Maker of “neuro” functional drinks settles false advertising complaint

Fol­low­ing Civ­il Com­plaint, Neu­ro to Update Labels and Change Mar­ket­ing Prac­tices (BevNet):

“Neu­ro­brands LLC, the mak­er of Neu­ro drinks, has agreed to set­tle a civ­il com­plaint alleg­ing the com­pa­ny engaged in false adver­tis­ing and vio­lat­ed fed­er­al food safe­ty laws and reg­u­la­tions. The com­plaint was filed by the city of San­ta Mon­i­ca…Neu­ro­brands mar­kets a range of bev­er­ages, each for­mu­lat­ed with a spe­cif­ic func­tion­al attribute, includ­ing Neu­ro Sleep, a relax­ation drink, and Neu­ro Son­ic, an ener­gy drink. Pros­e­cu­tors alleged the com­pa­ny has not pro­vid­ed ade­quate sci­en­tif­ic evi­dence to back up adver­tis­ing claims like “strength­en your focus and cre­ativ­i­ty” and “helps nor­mal­ize sleep patterns.”

Although Neu­ro­brands, which is head­quar­tered in San­ta Mon­i­ca, did not admit lia­bil­i­ty, it agreed to a per­ma­nent court injunc­tion that requires it to change its mar­ket­ing prac­tices and update word­ing on its labels. The com­pa­ny will also pay $500,000 in penal­ties and resti­tu­tion as part of the settlement.”

News release: Mak­er Of “Neu­ro” Drinks Agrees To Pay $500,000 In Fines and Resti­tu­tion; Per­ma­nent Injunc­tion Bars False and Mis­lead­ing Health Claims (City of San­ta Monica)

“An inves­ti­ga­tion by the San­ta Mon­i­ca City Attor­ney and Los Ange­les Coun­ty Dis­trict Attor­ney Offices led to a civ­il com­plaint alleg­ing that the Neu­ro drinks in ques­tion lacked the nec­es­sary sci­en­tif­ic evi­dence to back up many of the health-relat­ed claims advertised…Neurobrands’ claims pro­hib­it­ed under the per­ma­nent injunc­tion are:

• Sup­ports memory
• Pro­vides fuel for the brain
• Pro­motes healthy aging
• Pro­vides men­tal energy
• Deliv­ers sus­tained focus
• Strength­en your focus and creativity
• Dai­ly dose of immunity
• Enhances mood
• Relieves mus­cle cramps
• Helps nor­mal­ize sleep patterns”

Relat­ed articles:

• The Fed­er­al Trade Com­mis­sion chal­lenges brain health claims by Pro­cera AVH dietary supplement
• Solv­ing the Brain Fit­ness Puz­zle Is the Key to Self-Empow­ered Aging