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Next in Human Resources: Tracking brain games data to measure cognitive and emotional traits?

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Recruit­ing Bet­ter Tal­ent With Brain Games And Big Data (NPR):

Peo­ple have always want­ed to find a way to assess someone’s cog­ni­tive and emo­tion­al traits in an objec­tive way that might give them a sense of: What is this per­son real­ly ide­al­ly suit­ed for?” she says.

So Pol­li co-found­ed Pymet­rics, which uses  to mea­sure things like atten­tion to detail and risk tol­er­ance — fac­tors that she says can help deter­mine a good job fit…

A com­pa­ny called Knack claims to do this by track­ing how peo­ple play their cell­phone games…behind the scenes, Knack is col­lect­ing thou­sands of data points about how I play. Guy Halfteck, the company’s founder and CEO, says game­play cor­re­lates with how peo­ple think and work.

Lev­el of pres­sure, inten­si­ty, lev­el of chal­lenge — we look at all those behav­iors,” he says.

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Categories: Cognitive Neuroscience, Education & Lifelong Learning, Peak Performance

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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