“Many of us lead lives so hectic we hardly have time to hit the treadmill never mind take a deep breath and relax. However, the booming yoga industry (worth $27 billion dollars at last count) proves that mindfulness and meditation are an important part of a comprehensive fitness regime. In an effort to bring a balanced, head-to-toe workout to the masses, the team behind brain-sensing headband Muse has teamed up with fitness giants Gaiam and Reebok.
Leading yoga and fitness retailer Gaiam is InteraXon’s first retail partnership. The company will be selling InteraXon’s black Muse to US shoppers for $299 USD on its website and through its Amazon store…InteraXon has also partnered with Reebok on a small pilot study that explores the mental fitness space. The Consumer Insights Team at Rebook will use Muse to gain a better understanding of how people define mental illness while also gauging interest in the use of devices like Muse for self-improvement.”
- 2014 SharpBrains Virtual Summit (October 28–30th, 2014), including InteraXon’s CEO Ariel Garten
- Infographic on the Digital Brain Health Market 2012–2020