Average is Beautiful: A test of Attractiveness

Think we all have dif­fer­ent tastes where beau­ty is con­cerned? Well, cog­ni­tive psy­chol­ogy shows us that an aver­age face (made from sev­eral oth­er faces) is almost always judged as more attrac­tive than its con­stituent faces… Why? It may be for the sim­ple rea­son that an aver­age face is clos­er to the men­tal idea we have of a pro­to­typ­i­cal face and thus eas­ier for the brain to process.

Want to expe­ri­ence it? Fol­low this link to the the Face Research Lab and cre­ate your own aver­age faces. Enjoy.

Hap­py stim­u­lat­ing New Year to you!