Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Bird’s Eye View of Cognitive Health Innovation

My pre­sen­ta­tion to open our Games for Health Con­fer­ence track is now avail­able via SlideShare:

See Bird’s Eye View of Cog­ni­tive Health Inno­va­tion

Descrip­tion: Sci­en­tif­ic, tech­no­log­i­cal and demo­graph­ic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which includ­ed Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ deci­sion-mak­ers and ear­ly adopters.

61% of respon­dents to the sur­vey Strong­ly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­i­ty.”  But, 65% Agreed/Strongly Agreed with “I don’t real­ly know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

To see slides, check out Bird’s Eye View of Cog­ni­tive Health Inno­va­tion

Enjoy the 4th of July!

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.