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Games for Health Conference Announces First Cognitive Health Track Powered by SharpBrains

This is a press release that went through the wire ear­li­er today. If you are inter­est­ed, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here

Note that below you can find 5 out of the 12 ses­sions — we will announce the full track tomor­row. To get a 15% off reg­is­tra­tion fees, you can use dis­count code: sharp09, when you reg­is­ter.

The Games for Health Project, orga­niz­ers of the 5th Annu­al Games for Health Con­fer­ence, today announced its first Cog­ni­tive Health Track pow­ered by Sharp­Brains, a lead­ing mar­ket research com­pa­ny focused on the brain fit­ness and the cog­ni­tive health mar­ket.

The Cog­ni­tive Health track builds upon pre­vi­ous year’s sam­pling of ses­sions look­ing at cog­ni­tive health and fit­ness, expand­ing to a full two-day track at The Games for Health Con­fer­ence, June 11–12, Boston, MA. The Con­fer­ence fea­tures the largest gath­er­ing of orga­ni­za­tions inter­est­ed in the inter­sec­tion between videogames, health and health­care.

There is already a very active cog­ni­tive health videogames indus­try and field of research,” said Ben Sawyer, co-founder of the Games for Health Con­fer­ence. “We part­nered with Sharp­Brains to bring their exper­tise in this field our con­fer­ence plan­ning. Togeth­er we have for the first time cre­at­ed a pow­er­ful set of ses­sions and a much need­ed con­ver­sa­tion with researchers, thought-lead­ers and indus­try pio­neers who will attend the event in June.”

The track fea­tures a dozen ses­sions cov­er­ing research find­ings and part­ner­ships, imple­men­ta­tion in insur­ance, con­sumer and clin­i­cal set­tings, and spe­cial ses­sions look­ing at inno­v­a­tive areas such as dri­ver safe­ty, healthy aging, atten­tion deficits, stroke/traumatic brain injury, schiz­o­phre­nia and mul­ti­ple scle­ro­sis.

The con­ver­gence of inter­ac­tive media such as videogames with cog­ni­tive sci­ence opens the door to inno­v­a­tive and scal­able approach­es to cog­ni­tive health that may com­ple­ment tra­di­tion­al inter­ven­tions. We see much oppor­tu­ni­ty — and much con­fu­sion. Our part­ner­ship with Games for Health enables a much need­ed con­ver­sa­tion to look far and wide and to ensure the sus­tain­abil­i­ty of using “seri­ous games” to mea­sure and improve cog­ni­tive health,” said Alvaro Fer­nan­dez, CEO & co-founder of Sharp­Brains, who will host the track.

Ses­sion and key speak­ers for the cog­ni­tive health track include:

  • - Bird’s Eye View of Cog­ni­tive Health Inno­va­tion, includ­ing pub­lic release of the book The Sharp­Brains Guide to Brain Fit­ness, with Alvaro Fer­nan­dez
  • - The All­state-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Dri­ving, Tom War­den, Assis­tant Vice Pres­i­dent and Leader of All­state Insur­ance’s Research and Plan­ning Cen­ter, and Hen­ry Mah­ncke, Vice Pres­i­dent, Research & Out­comes at Posit Sci­ence
  • - The Road Ahead: 5 Bot­tle­necks And Poten­tial Solu­tions, with above speak­ers and Evian Gor­don, CEO of Brain Resource, and Peter Chris­tian­son, Pres­i­dent of Young Dri­vers of Cana­da
  • - Fron­tiers in Cog­ni­tive Neu­ro­science Research, with Dr. Daphne Bave­li­er, Assis­tant Pro­fes­sor at Uni­ver­si­ty of Rochester’s Depart­ment of Brain and Cog­ni­tive Sci­ence, and Dr. Joshua Stein­er­man, Assis­tant Pro­fes­sor of Neu­rol­o­gy at New York’s Albert Ein­stein Col­lege of Med­i­cine
  • - A Ven­ture Cap­i­tal­ist’s View of the Oppor­tu­ni­ty and Chal­lenges Ahead, with Tim Chang, Prin­ci­pal at Nor­west Ven­ture Part­ners, investor in Lumos Labs

Com­plete details for Games for Health 2009 can be found online at Reg­is­tra­tion is open through June 11, 2009.

About Games For Health

Games for Health, the lead­ing pro­fes­sion­al com­mu­ni­ty in the field of health games, unites the best minds in health care and game devel­op­ment to advance game tech­nolo­gies that improve peo­ple’s health and the deliv­ery of health care. Through their nation­al and region­al events, as well as exten­sive online resources, Games for Health brings togeth­er researchers, med­ical pro­fes­sion­als and game devel­op­ers to share best prac­tices and forge new, game-based solu­tions to press­ing health and health care chal­lenges. Games for Health is fund­ed pri­mar­i­ly by the Robert Wood John­son Foun­da­tion’s Pio­neer Port­fo­lio, which sup­ports inno­v­a­tive ideas that may lead to sig­nif­i­cant break­throughs in the future of health and health care. It was found­ed in 2004 by the Seri­ous Games Ini­tia­tive, a project of the Woodrow Wil­son Inter­na­tion­al Cen­ter for Schol­ars ded­i­cat­ed to apply­ing inno­v­a­tive games and game tech­nolo­gies to a range of pub­lic and pri­vate pol­i­cy, lead­er­ship and man­age­ment issues. For more infor­ma­tion, vis­it

About Sharp­Brains

Sharp­Brains is a mar­ket research & advi­so­ry firm devot­ed to help­ing com­pa­nies, health providers, investors, pol­i­cy mak­ers and indi­vid­u­als nav­i­gate the brain fit­ness and cog­ni­tive health field. The com­pa­ny was co-found­ed by exec­u­tive Alvaro Fer­nan­dez, mem­ber of the Glob­al Agen­da Coun­cils ini­tia­tive run by the World Eco­nom­ic Forum, and neu­ro­sci­en­tist Dr. Elkhonon Gold­berg, inter­na­tion­al­ly renowned for his clin­i­cal work, research, and writ­ing. Sharp­Brains recent­ly released the report The State of the Brain Fit­ness Soft­ware Mar­ket 2009, and will pub­licly unveil the con­sumer guide The Sharp­Brains Guide to Brain Fit­ness dur­ing the con­fer­ence. For more infor­ma­tion, vis­it

About Games for Health Con­fer­ence Spon­sors

The Games for Health Con­fer­ence is held in part­ner­ship with the Robert Wood John­son Foun­da­tion’s Pio­neer Port­fo­lio, which has served as the lead­ing spon­sor of the Games for Health Project since 2004. The Pio­neer Port­fo­lio sup­ports inno­v­a­tive ideas that may lead to sig­nif­i­cant break­throughs in the future of health and health care; hav­ing rec­og­nized the trans­for­ma­tive poten­tial of games, its sup­port has helped Games for Health to become the lead­ing pro­fes­sion­al com­mu­ni­ty in the grow­ing health games are­na.

Humana Inc., one of the nation’s largest health ben­e­fits com­pa­nies, will also return as a pre­miere health care spon­sor this year, pro­vid­ing sup­port for sev­er­al con­fer­ence activ­i­ties. Humana will present new ini­tia­tives from the Humana Games for Health (HG4H) pro­gram, which offi­cial­ly launched at the Games for Health con­fer­ence in 2008.

Addi­tion­al Spon­sors include: Inter­na­tion­al Game Devel­op­ers Asso­ci­a­tion, Vir­tu­al Heroes, Mass Tech­nol­o­gy Lead­er­ship Coun­cil, Muzzy Lane, H.I.L. Forum, Busi­ness Resource Team, Enter­tain­ment Con­sumers Asso­ci­a­tion, Mass­a­chu­setts Office of Trav­el & Tourism, Mary-Mar­garet Net­work, Break­away Ltd and MODSIM World Con­fer­ence & Expo.


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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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