Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Book Announcement: The SharpBrains Guide to Brain Fitness

Our first book is avail­able in!

Back­ground: In 2005 I read two books by my now co-author, Dr. Elkhonon Gold­berg, that changed my career and life. Dr. Gold­berg pre­sent­ed an excit­ing overview of emerg­ing brain research debunk­ing many old myths. Reflect­ing on what I was learn­ing, I thought, “If all this is true, there is a rev­o­lu­tion in the mak­ing that will impact edu­ca­tion, health­care, the way we learn and the way to take care for our brains. Some­one will need to act as a trans­la­tor, ana­lyst and edu­ca­tor, to help indi­vid­u­als and soci­ety at large appre­ci­ate the impli­ca­tions of this research and start using this knowl­edge here and now.”

After sev­er­al meet­ings with Dr. Gold­berg, who kind­ly respond­ed to my ini­tial unso­licit­ed let­ter, we decid­ed to part­ner and cre­ate Sharp­Brains with a mis­sion to “to pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with inde­pen­dent, high-qual­i­ty, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive health and brain fit­ness mar­ket.”

Since then, we have launched one of the most pop­u­lar brain web­sites, blogs and newslet­ters, two annu­al mar­ket reports that have become the stan­dard in our field, a life­long learn­ing cur­ricu­lum taught in mul­ti­ple uni­ver­si­ties, and we are now pleased to bring to you our first book. We hope you enjoy it.

Book descrip­tion: While most of us have heard the phrase “use it or lose it,” very few SharpBrains Guide to Brain Fitness. The Bookunder­stand what “it” means, or how to prop­er­ly “use it” in order to main­tain brain func­tion and fit­ness. The Sharp­Brains Guide to Brain Fit­ness is an invalu­able guide that helps read­ers nav­i­gate grow­ing brain research and iden­ti­fy the lifestyle fac­tors and prod­ucts that con­tribute to brain fit­ness. By gath­er­ing insights from eigh­teen of the world’s top sci­en­tists and offer­ing tools and detailed descrip­tions of over twen­ty prod­ucts, this book is an essen­tial guide to the field of brain fit­ness, neu­ro­plas­tic­i­ty and cog­ni­tive health. An acces­si­ble and thought-pro­vok­ing read, The Sharp­Brains Guide to Brain Fit­ness edu­cates life­long learn­ers and pro­fes­sion­als in health­care, edu­ca­tion, busi­ness, etc., on emerg­ing trends and fore­casts of what the future will hold.

Praise for the book

Final­ly, an insight­ful and com­plete overview of the sci­ence, prod­ucts and trends to debunk old myths and help us all main­tain our brains in top shape. A must-read for every­one with a brain – an instant clas­sic.”
Glo­ria Cavanaugh, for­mer Pres­i­dent & CEO of the Amer­i­can Soci­ety on Aging and found­ing Board mem­ber of the Nation­al Alliance for Care­giv­ing

The Sharp­Brains Guide to Brain Fit­ness offers a valu­able and stim­u­lat­ing blue­print for any­one who wants to grow old­er sus­tain­ably — that is, with sound mind and good humor. Fer­nan­dez and Gold­berg are the pio­neers we’ve been wait­ing for to help us do exact­ly that. Buy­ing this book is the ulti­mate no-brain­er.”
Joel Makow­er, Exec­u­tive Edi­tor,, and author, Strate­gies for the Green Econ­o­my

A mas­ter­ful guide to the brain train­ing rev­o­lu­tion. Promis­es to stim­u­late a much need­ed con­ver­sa­tion that will nudge soci­ety to build a new brain fit­ness cul­ture on sol­id, research-based, foun­da­tions.”
P. Murali Doraiswamy MD, Pro­fes­sor of Psy­chi­a­try, Duke Uni­ver­si­ty and Co-author of The Alzheimer’s Action Plan

Our cur­ricu­lum and research cir­cle will begin sum­mer work by read­ing The Sharp­Brains Guide to Brain Fit­ness, a much-need­ed new resource to help us bet­ter under­stand our brains and minds and how to nour­ish them through life.”
Susan E. Hoff­man, Direc­tor, Osh­er Life­long Learn­ing Insti­tute at UC Berke­ley

All of us research­ing healthy brain func­tion owe Sharp­Brains a debt of grat­i­tude for pro­mot­ing a sci­ence-based approach to brain health edu­ca­tion and offer­ing an unbi­ased view of the land­scape. Now, with The Sharp­Brains Guide to Brain Fit­ness, Alvaro Fer­nan­dez and Dr. Elkhonon Gold­berg serve up plen­ti­ful food for thought to sat­is­fy the grow­ing num­ber of adults who are hun­gry for a healthy mind.”
Joshua R. Stein­er­man, M.D., Assis­tant Pro­fes­sor of Neu­rol­o­gy and Direc­tor of the Neu­rode­gen­er­a­tive Dis­ease Clin­i­cal Tri­als Pro­gram at Albert Ein­stein Col­lege of Med­i­cine, Mon­te­fiore Med­ical Cen­ter

I am a neu­ro­sur­geon and have a great inter­est in the rapid­ly advanc­ing field of neu­ro­science, espe­cial­ly the areas of neu­ro­ge­n­e­sis and neu­ro­plas­tic­i­ty. New devel­op­ments hap­pen so fast that it is dif­fi­cult to keep up. This book by Alvaro Fer­nan­dez and Elkhonon Gold­berg offers a spec­tac­u­lar intro­duc­tion to the field, valu­able both to the pub­lic at large and health­care pro­fes­sion­als.”
Guy Otis Daniel­son III, MD, Pres­i­dent of the Neu­ro­Care Net­work Tyler, Texas

Final­ly, a book that makes sense out of the con­fus­ing brain fit­ness move­ment! I believe brain fit­ness could very well be the next big thing. Baby boomers like me are get­ting old­er and we want to stay men­tal­ly sharp, main­tain if not strength­en our cog­ni­tive skills, and above all avoid men­tal decline and Alzheimer’s dis­ease. Unfor­tu­nate­ly, there’s been many con­flict­ing claims and con­fus­ing prod­ucts that has made it dif­fi­cult for me and thou­sands of oth­ers peo­ple to decide just what we should do. Sharp­Brains’ guide is an hon­est, clear­ly writ­ten exam­i­na­tion of brain fit­ness con­cepts, the under­ly­ing sci­ence, and the best prod­ucts and ser­vices out there. It’s a first-class, pio­neer­ing resource that sum­ma­rizes all I need to know about how to stay sharp for many more years.”
David Bun­nell, founder of PC, PC World, Mac­world and BioWorld

Con­tin­ue read­ing about (and order!) The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp

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Categories: Cognitive Neuroscience, Education & Lifelong Learning, Technology

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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