NeuroActive Bike at Lady of America fitness centers

Neu­roAc­tive Bike: America’s First and Only Mind-Body Fit­ness Equip­ment Launched at Lady of Amer­i­ca Fit­ness Cen­ters (press release)

- “The patent-pend­ing bike, engi­neered by Dr. Berg­eron and BCA (Brain Cen­ter America)’s inter­na­tion­al team of brain spe­cial­ists, makes its U.S. debut this month at Lady of Amer­i­ca (LOA) fit­ness centers.”

- “Users of the Neu­roAc­tive Bike may select from 22 brain-stim­u­lat­ing exer­cis­es that train dif­fer­ent parts of the brain, includ­ing: mem­o­ry of names and faces, 3D visuo-spa­tial skills, con­cen­tra­tion, word nam­ing and arith­metic. As they ped­al, they manip­u­late a wire­less mouse to inter­act with the com­put­er and com­plete the Neu­roAc­tive Program”

In our 2008 mar­ket report we offered Top 10 Brain Train­ing Future Trends, includ­ing:

“2. Phys­i­cal and men­tal exer­cise will be bet­ter inte­grat­ed. Phys­i­cal exer­cise has been shown to increase the rate of neu­ro­ge­n­e­sis, where­as men­tal exer­cise helps ensure the sur­vival of any new­ly cre­at­ed neu­rons. Today both activ­i­ties usu­al­ly take place in very dif­fer­ent set­tings: the for­mer, in health clubs, the lat­er, in uni­ver­si­ties. We pre­dict that the bor­ders between them will become more dif­fuse. Expect new pro­grams such as brain fit­ness pod­casts that allow us to train work­ing mem­o­ry as we jog or exer­cise bikes with built-in brain games.”

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