Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Top 10 Cognitive Fitness Events of 2008 (Webinar)

We have just announced an upcom­ing webi­nar to pro­vide a mar­ket update:  Top 10 Cog­ni­tive Fit­ness Events of 2008 — A Mar­ket Update.

cognitive fitness When: Thurs­day Decem­ber 11th, from 12:00 to 1:00 pm Pacif­ic Time. The same webi­nar will be repeat­ed on Thurs­day Decem­ber 18th, from 9:00 to 10:00 pm Pacif­ic Time.

The Top 10 Cog­ni­tive Fit­ness Events that will be dis­cussed include:

1) Feb­ru­ary: Dakim secures a $10.6m invest­ment from Galen Part­ners. Jack LaLanne becomes spokesper­son.
2) April: The Gov­ern­ment of Ontario, Cana­da, invests $10m in Bay­crest to devel­op and com­mer­cial­ize cog­ni­tive fit­ness tech­nolo­gies.
3) April: Uni­ver­si­ty of Michi­gan researchers reveal in the Pro­ceed­ings of the Nation­al Acad­e­my of Sci­ences how com­put­er­ized work­ing mem­o­ry train­ing can gen­er­al­ize and improve flu­id intel­li­gence in healthy adults.
4) May: Humana unveils Games for Health ini­tia­tives, not renew­ing its agree­ment with Posit Sci­ence.
5) June: The US Army launch­es a new pol­i­cy requir­ing cog­ni­tive screen­ings of all sol­diers before deploy­ment (in order to bet­ter diag­nose poten­tial brain-based dis­or­ders such as PTSD and TBI upon return).
6) June: Lumos Labs secures $3m invest­ment from First­Mark Cap­i­tal and Nor­west Ven­ture Part­ners.
7) July: health insur­er OptumHealth announces a 3‑year, $18m agree­ment with Brain Resource to offer web-based cog­ni­tive assess­ments to inform clin­i­cal diag­nos­tics and treat­ments.
8) August: Cog­niFit secures $5m from Milk Cap­i­tal.
9) Sep­tem­ber: The Paul Well­stone and Pete Domeni­ci Men­tal Health Par­i­ty and Addic­tion Equi­ty Act of 2008 is signed into law.
10) Octo­ber: All­state launch­es a large-scale research project to mea­sure the impact of Posit Sci­ence InSight on dri­ver safe­ty for adults aged 50–75.

Con­text: The mar­ket for soft­ware appli­ca­tions that can help assess and enhance cog­ni­tive func­tions (Cog­ni­tive Fit­ness) is rapid­ly grow­ing, as out­lined in Sharp­Brains report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 (see Mar­ket Report). Pub­lished in March of this year, the report esti­mates that Brain Fit­ness mar­ket rev­enues grew from $100m in 2005 to $225m in 2007, in the US alone. Impor­tant devel­op­ments dur­ing 2008 under­score the sol­id fun­da­men­tals for the con­tin­ued growth of this cat­e­go­ry: pub­lic pol­i­cy ini­tia­tives, wide scale cog­ni­tive assess­ments, mul­ti­ple ven­ture cap­i­tal invest­ments, major ini­tia­tives by insur­ance com­pa­nies, and new pub­lished research. Sharp­Brains fore­casts the mar­ket to grow above $2b by 2015.

Fees: This webi­nar costs $350. You can click Here to learn more and reg­is­ter. Free for Sharp­Brains’ con­trib­u­tors, Pre­mi­um Research Cir­cle mem­bers, reporters and fel­low blog­gers.

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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