Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Beating forgetfulness and boosting the brain

Very good arti­cle in Mar­ket­Watch titled Beat­ing for­get­ful­ness and boost­ing the brain. Prob­a­bly the best we have seen so far pro­vid­ing an over­all indus­try per­spec­tive on a nascent field. I rec­om­mend read­ing the whole arti­cle, but here you have some teasers:

  • “As boomers age, the dri­ve to cor­rect such dis­com­fort has impli­ca­tions for health and well­ness, employ­ment and cor­po­rate train­ing — even sports. It’s giv­ing rise to a bur­geon­ing busi­ness of brain-boost­ing prod­ucts and ser­vices, as well as explo­ration into “cog­ni­tive enhanc­ing” pre­scrip­tion drugs.”
  • “The mar­ket for brain-fit­ness soft­ware tar­get­ing U.S. adults is esti­mat­ed to be $80 mil­lion to $100 mil­lion this year, up from $60 mil­lion last year and $2 mil­lion in 2005, accord­ing to Sharp­Brains, a San Fran­cis­co-based por­tal that helps indi­vid­u­als and com­pa­nies nav­i­gate brain-train­ing infor­ma­tion, prod­ucts and ser­vices.”
  • It’s also easy to con­fuse age-relat­ed mem­o­ry prob­lems with the effects of undi­ag­nosed depres­sion or anx­i­ety, which are reversible, said Dr. Gene Cohen, direc­tor of the Cen­ter on Aging, Health & Human­i­ties at George Wash­ing­ton Uni­ver­si­ty Med­ical Cen­ter”
  • “The busi­ness of brain train­ing start­ed tak­ing off after Nin­ten­do intro­duced its Brain Age to the U.S. mar­ket last year, said Alvaro Fer­nan­dez, chief exec­u­tive and co-founder of Sharp­Brains.”
  • “Brain fit­ness, in our view, is a lot broad­er than just healthy aging,” Fer­nan­dez said. The same con­cepts can be used to help kids with atten­tion deficit dis­or­ders or peo­ple who want to improve their periph­er­al vision for the bas­ket­ball court, he said. It also can help pro­fes­sion­als man­age stress.
  • “Most peo­ple don’t under­stand the rela­tion­ship between stress and short-term mem­o­ry,” he said, not­ing that the part of the brain that deals with anger and stress can over­whelm the part respon­si­ble for rea­son­ing and deci­sion-mak­ing. “For some peo­ple that’s the bot­tle­neck.”
  • The good news is it’s nev­er too late, Cohen said. “ ‘Use it or lose it’ has no end point in the life cycle.”

You can read the full arti­cle on VITAL SIGNS Beat­ing for­get­ful­ness and boost­ing the brain.

If you want a sci­en­tif­ic per­spec­tive on what the arti­cle dis­cuss­es, you’ll enjoy our recent inter­views


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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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