In spite of the recent eco­nomic down­turn, rev­enues for dig­i­tal tech­nolo­gies to assess, enhance and treat cog­ni­tion, or dig­i­tal brain health and fit­ness tools, grew 35% in 2009. “The con­ver­gence of demo­graphic and pol­icy trends with cog­ni­tive neu­ro­science dis­cov­er­ies and tech­no­log­i­cal inno­va­tion is giv­ing birth to a nascent mar­ket­place that can fun­da­men­tally trans­form what brain health is, how it is mea­sured, and how it is done,” says Alvaro Fer­nan­dez, mem­ber of the World Eco­nomic Forum’s Coun­cil on the Aging Soci­ety and Editor-in-Chief of the report. “This ground­break­ing report can help pio­neers shape the emerg­ing toolkit to ben­e­fit an aging soci­ety that increas­ingly seeks new ways to enhance cog­ni­tive func­tion­al­ity and men­tal well­ness across the lifespan.”

“As the brain is thrust into the cen­ter of the health­care ecosys­tem, inno­v­a­tive cog­ni­tive health and brain fit­ness appli­ca­tions will play an increas­ingly impor­tant role in defin­ing neu­ro­cen­tric health,” adds Jake Duna­gan, Research Direc­tor at the Insti­tute For The Future.

Report: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010.

A major­ity among the 1,900+ decision-makers and early-adopters sur­veyed said they trusted the effec­tive­ness of non-invasive options above inva­sive options to enhance crit­i­cal brain func­tion­al­ity. Pro­fes­sional and intel­lec­tual chal­lenges were rated very effec­tive by 61% of respon­dents, aer­o­bic exer­cise and read­ing books by 42%, med­i­ta­tion by 38%, com­put­er­ized brain train­ing by 26%, tak­ing pre­scrip­tion drugs by 13%, tak­ing sup­ple­ments by 12%, and self-medicating with drugs by 1%.

These are among the key find­ings of a 207-page mar­ket report released today by Sharp­Brains and pre­pared in col­lab­o­ra­tion with 24 lead­ing sci­en­tists and 10 inno­v­a­tive orga­ni­za­tions — the most com­pre­hen­sive such research study done to ana­lyze emerg­ing research, tech­nolo­gies and marketplace.

“We must do for brain health in the 21st cen­tury what we largely accom­plished in car­dio­vas­cu­lar health in the past cen­tury. It’s time to take sci­en­tific insights out of the lab and to iden­tify prac­ti­cal appli­ca­tions, mak­ing the main­te­nance of good brain fit­ness a pub­lic health pri­or­ity,” indi­cates William Reich­man, MD, Pres­i­dent and CEO of Baycrest.

Other Report High­lights are: Read the rest of this entry »

Today we con­tinue the con­ver­sa­tion with Mag­gie Jack­son, author of Dis­tracted: The Ero­sion of Atten­tion and the Com­ing Dark Age.

You can read part 1 here.

Q — In your Har­vard Man­age­ment Update inter­view, you said that “When what we pay atten­tion to is dri­ven by the last email we received, the triv­ial and the cru­cial occupy the same plane.” As well, it seems to be that a prob­lem is our culture’s over-idealization of “always on” and “road war­rior” habits, which dis­tract from the impor­tance of exec­u­tive func­tions such as pay­ing atten­tion to one’s envi­ron­ment, set­ting up goals and plans, exe­cut­ing on them, mea­sur­ing results, and inter­nal­iz­ing learn­ing. How can com­pa­nies bet­ter equip their employ­ees for future suc­cess? Can you offer some exam­ples of com­pa­nies who have pos­i­tive cul­tures that encour­age and reward employ­ees fully put their frontal lobes into good use?

A.  As I men­tioned above, we are work­ing and liv­ing in ways that under­mine our abil­ity to strate­gize, focus, reflect, inno­vate. Skim­ming, mul­ti­task­ing and speed all have a place in 21st-century life. But we can’t let go of deeper skills of focus and think­ing and relat­ing, or we’ll cre­ate a soci­ety of mis­un­der­stand­ing and shal­low thinking.

To cre­ate work­places that fos­ter strate­gic think­ing, deep social con­nec­tion and inno­va­tion, we need to take three steps:

First, ques­tion the val­ues that ven­er­ate McThink­ing and under­mine atten­tion. Recently, my morn­ing paper car­ried a front-page story about efforts in an age of impa­tience to cre­ate a quick-boot com­puter. It’s ridicu­lous to ask peo­ple to wait a cou­ple of min­utes to start up their com­puter, explained one tech exec­u­tive. The first hand up in the class­room, the hyper business-man or woman who can’t sit still, much less lis­ten  these are icons of suc­cess in Amer­i­can soci­ety. Still, many of us are begin­ning to ques­tion our ado­ra­tion of instant grat­i­fi­ca­tion and hyper-mobility.

Sec­ond, we need to set the stage for focus indi­vid­u­ally and col­lec­tively by rewrit­ing our cli­mate of dis­trac­tion and inat­ten­tion. To help, some com­pa­nies and busi­ness lead­ers are exper­i­ment­ing with white space the cre­ation of phys­i­cal spaces or times on the cal­en­dar for unin­ter­rupted, unwired think­ing and Read the rest of this entry »

Round-up of recent news with a vari­ety of angles, from the effects of gam­ing to cog­ni­tive train­ing for dri­ving skills and brain fit­ness classes.

Seniors use brain train­ing soft­ware to sharpen their minds (Dal­las Morn­ing News)

- “All­state Insur­ance has invited some pol­i­cy­hold­ers and other older dri­vers to try InSight so researchers can eval­u­ate whether the soft­ware reduces accidents.”

- “Depend­ing on the results, the auto insurer says it may expand the pilot project and offer pre­mium dis­counts to dri­vers who take the brain training.”

- “Today, only one in seven licensed dri­vers is 65 or older. But by 2030, when the last of the boomers turn 65, the pro­por­tion will be one in four. ”

Brain games (Palo Alto Weekly)

- “There is research that jus­ti­fies the belief that games can aid the brain’s health, accord­ing to Dr. Wal­ter Bortz II, a Stan­ford Uni­ver­sity School of Med­i­cine asso­ciate pro­fes­sor and expert on longevity and robust aging. Stud­ies show that stim­u­lat­ing the brain by learn­ing new tasks increases blood fac­tors in the brain that act like steroids, mak­ing it pos­si­ble for the brain to grow even in old age

- “Called “brain plas­tic­ity,” such growth is the foun­da­tion of brain-fitness soft­ware research.”

Brain Fit­ness Classes Keep Seniors Men­tally And Socially Active (Wash­ing­ton Post)

- “More options for exer­cis­ing the brain are on the way. Last year, the Ontario gov­ern­ment pledged about $8 mil­lion to develop a brain fit­ness cen­ter in Toronto. In San Fran­cisco, Jan Zivic, a for­mer exec­u­tive search con­sul­tant, opened a cen­ter, vibrant­Brains, that offers mem­ory improve­ment classes and work­shops. Zivic was inspired by help she got from brain fit­ness games she played after being injured in an auto­mo­bile accident.”

The 15 Clear­est Ben­e­fits of Gam­ing (Edge Magazine)

-“But Fer­nan­dez warns that the gamer gen­er­a­tion isn’t auto­mat­i­cally guar­an­teed to have bet­ter cog­ni­tive health than their grand­par­ents. Cog­ni­tive fit­ness (hav­ing the men­tal abil­i­ties required to thrive in cog­ni­tively more com­plex envi­ron­ments) seems to depend on four major pil­lars: nutri­tion, phys­i­cal exer­cise, stress man­age­ment and men­tal exer­cise. All these fac­tors have phys­i­cal effects on our brains (for exam­ple, phys­i­cal exer­cise con­tributes to the cre­ation of new neu­rons, while stress and anx­i­ety pre­vents and/or reduces the cre­ation of new neu­rons). The bad news is that we have grow­ing obe­sity rates and anx­i­ety among young peo­ple. So, games are great for men­tal exer­cise, but we shouldn’t for­get the other ingre­di­ents for cog­ni­tive fitness.

- “Fer­nan­dez muses, Indeed fun can be seen as a goal in itself . The prob­lem is that we con­fuse gam­ing as a vehi­cle with gam­ing as con­tent. Gam­ing as vehi­cle is arguably great it allows for inter­ac­tiv­ity, engage­ment. Gam­ing as con­tent, well, it depends. It is not the same to play a bloody shooter game as it is to Tetris or Rise of Nations, so the field should do a bet­ter job at explain­ing to main­stream soci­ety the diver­sity of games and dis­pel some myths.

More Brain Fit­ness and Cog­ni­tive Health News

Below you have a col­lec­tion of recent news and announcements:

1) Brain Fit­ness Com­ing to Senior Exer­cise Classes (press release):

- “The Amer­i­can Senior Fit­ness Asso­ci­a­tion (SFA) has announced a new brain fit­ness train­ing pro­gram designed for exer­cise pro­fes­sion­als. Brain Fit­ness for Older Adults teaches senior fit­ness instruc­tors and per­sonal train­ers how to incor­po­rate effec­tive cog­ni­tive fit­ness into phys­i­cal activ­ity pro­grams, offer­ing seniors the oppor­tu­nity to boost both phys­i­cal and men­tal fit­ness simultaneously.”

Com­ment: a very timely ini­tia­tive, given the inter­est we see in brain fit­ness edu­ca­tion and ini­tia­tives, and the ben­e­fits of both phys­i­cal and men­tal exer­cise on brain health. It makes a lot of sense to enhance pub­lic aware­ness through train-the-trainer ini­tia­tives. What remains unclear in this SFA pro­gram is what is the direct evi­dence for some­thing that is billed as a “brain fit­ness train­ing pro­gram” and seems to advo­cate one par­tic­u­lar set of exer­cises and move­ments for their train­ers and train­ers’ clients. It is one thing to claim a prod­uct pro­vides good infor­ma­tion & is edu­ca­tional (like a book, or this blog, or classes on the brain & brain health) and another one to claim that it is a “brain fit­ness train­ing pro­gram”, for which we should ask Read the rest of this entry »

Crisp CNN article:

Boom times for brain train­ing games

Includ­ing my final quote “[Brain fit­ness] is not just some fad. The mar­ket is much deeper than Nintendo.”

The “brain fit­ness cen­ter” financed by Ontario is Bay­crest. Com­pa­nies men­tioned: Mind­fit, Posit Sci­ence, Nin­tendo, All­state, Brain­Builder, MyBrainTrainer.

The reporter and I also dis­cussed in depth the need for bet­ter con­sumer edu­ca­tion and pro­fes­sional devel­op­ment, so peo­ple can make informed deci­sions, and for cog­ni­tive assess­ments to serve as inde­pen­dent base­line, help iden­tify pri­or­i­ties and mea­sure results. Please note that our mar­ket esti­mates do include rev­enues of com­put­er­ized cog­ni­tive assess­ments, today mostly used in clin­i­cal tri­als, and within the mil­i­tary and sports teams.

Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Quick, Are videogames good or bad?

That’s an impos­si­ble ques­tion. Good or bad for what? What  spe­cific games are we talk­ing about? More impor­tantly, what are they sub­sti­tut­ing for, given time is a lim­ited resource?  Con­trib­u­tor Jeremy Adam Smith, man­ag­ing direc­tor of Greater Good mag­a­zine, offers an in-depth review on the trade-offs videogames present in: Play­ing the Blame Game.

News Round-Up

Math Inno­va­tion in UK Schools: a recent (and unpub­lished) study seems to sup­port the poten­tial role for “Seri­ous Games” in edu­ca­tion. Learn­ing and Teach­ing Scot­land reports sig­nif­i­cant improve­ments in pupils’ con­cen­tra­tion and behav­ior, on top of math skills, after using Nin­tendo Brain Train­ing game.

Thanks to our 3-month-old daugh­ter, my wife and I have been learn­ing much about baby brains. Mostly learn­ing on the job, as you can imagine.

We just watched a very nice PBS series titled Secret Life of the Brain that cov­ers brain devel­op­ment across the lifes­pan: babies, kids, teenagers, adults, seniors. A bit dated (2002) but excel­lent watch­ing even today.

Read the rest of this entry »