Brain Training Games @ CNN

Crisp CNN article:

Boom times for brain train­ing games

Includ­ing my final quote “[Brain fit­ness] is not just some fad. The mar­ket is much deep­er than Nintendo.”

The “brain fit­ness cen­ter” financed by Ontario is Bay­crest. Com­pa­nies men­tioned: Mind­fit, Posit Sci­ence, Nin­ten­do, All­state, Brain­Builder, MyBrainTrainer.

The reporter and I also dis­cussed in depth the need for bet­ter con­sumer edu­ca­tion and pro­fes­sion­al devel­op­ment, so peo­ple can make informed deci­sions, and for cog­ni­tive assess­ments to serve as inde­pen­dent base­line, help iden­ti­fy pri­or­i­ties and mea­sure results. Please note that our mar­ket esti­mates do include rev­enues of com­put­er­ized cog­ni­tive assess­ments, today most­ly used in clin­i­cal tri­als, and with­in the mil­i­tary and sports teams.