Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


General Motors to adopt eye, head-tracking technology to reduce distracted driving

eyeheadtrackingGM to launch cars that can pick up on dis­tracted dri­ving (Finan­cial Times):

Gen­eral Motors, the largest US auto man­u­fac­turer by sales, is prepar­ing to launch the world’s first mass-produced cars with eye– and head-tracking tech­nol­ogy that can tell whether dri­vers are dis­tracted, accord­ing to peo­ple with knowl­edge of the plans. Read the rest of this entry »

Update: Why brain training needs to be better targeted, and more widely available


Time for Sharp­Brains’ August 2014 e-newsletter, fea­tur­ing a wealth of insights, sci­ence and tech­nol­ogy reports…and this brain teaser to exer­cise your men­tal rota­tion abil­i­ties. Enjoy!

New trends:

New research:

New tech­nol­ogy:

Finally, we encour­age you to check out the excel­lent Agenda for the 2014 Sharp­Brains Vir­tual Sum­mit (Octo­ber 28-30th, 2014). To chair the ses­sions, we now count on experts such as Dr. Michael O’Donnell, Editor-In-Chief of the Amer­i­can Jour­nal of Health Pro­mo­tion, Zack Lynch, Exec­u­tive Direc­tor of the Neu­rotech­nol­ogy Indus­try Orga­ni­za­tion, James Cavuoto, Edi­tor and Pub­lisher at Neu­rotech Reports, and jour­nal­ists such as Patri­cia Marx, Staff Writer at The New Yorker and Maseena ZieglerAuthor and Forbes Contributor. 

Have a great month of September!

Beauty in and out: Brain training workshop @ Estée Lauder

esteelauderOur very own Alvaro Fer­nan­dez will be run­ning a brain train­ing work­shop today with a team of Estée Lauder mar­ket­ing pio­neers in NYC. Thanks to the CMO Club, Media­Math, and Rene­gade for mak­ing this possible!

Work­shop: Train Your Brain to Become More Inno­v­a­tive and Resilient (2 hours)

Descrip­tion: How can we train our core brain-based capac­i­ties to Read the rest of this entry »

Trend: Playing table tennis to enhance brain fitness and mental health


Busi­ness­man turned love of ping­pong into char­ity (Vir­ginia Beach Beacon):

The elder Lees, now 76, still plays and heads up a table ten­nis club on the East­ern Shore…Ken Lees said it was local neu­rol­o­gist Dr. Scott Saut­ter who helped him real­ize the ther­a­peu­tic ben­e­fits of ping­pong on brain fit­ness and men­tal health…

It’s like aer­o­bic chess,” Read the rest of this entry »

Meet these 25+ Summit Speakers at the forefront of Brain, Health and Innovation

2014_SharpBrains_Virtual_Summit_Shaping the Practice and the Future of Brain FitnessWe are proud to share the world-class and expand­ing ros­ter of experts and inno­va­tors who will speak at the upcom­ing 2014 Sharp­Brains Vir­tual Sum­mit (Octo­ber 28-30th, 2014). Please check out their spec­tac­u­lar bios, the pre­lim­i­nary agenda, and con­sider join­ing us! As of today, we are count­ing on:

  • Dr. Adam Gaz­za­ley, Direc­tor of the Neu­ro­science Imag­ing Cen­ter at the Uni­ver­sity of Cal­i­for­nia, San Francisco
  • Aki Niko­laidis, NSF Fel­low at the Uni­ver­sity of Illi­nois Cham­paign Urbana
  • Alex Doman, Co-founder of Sleep Genius
  • Alvaro Fer­nan­dez, CEO of SharpBrains
  • Ariel Garten, CEO and co-founder of InteraXon
  • Bill Pren­ovitz, Global Prod­uct and Ser­vice Man­age­ment at Philips Healthcare’s Aging-in-Place Program

Read the rest of this entry »

Increased awareness and use of cognitive assessments seen as dementia-related priorities by RAND policy brief

ImprovingDementiaLTCImprov­ing Demen­tia Long-Term Care: A Pol­icy Blue­print (RAND Corporation’s report):

In 2010, 15 per­cent of Amer­i­cans older than age 70 had demen­tia, and the num­ber of new demen­tia cases among those 65 and older is expected to dou­ble by the year 2050. As the baby boomer gen­er­a­tion ages, many older adults will require dementia-related long-term ser­vices and sup­ports (LTSS)…

RAND iden­ti­fied 25 high-impact pol­icy options cov­er­ing Read the rest of this entry »

Brain teaser to exercise your mental rotation cognitive abilities

Men­tal self-rotation is the cog­ni­tive abil­ity to imag­ine your­self in dif­fer­ent loca­tions in space, and to imag­ine your body mov­ing in space. We need it for every­day activ­i­ties such as find­ing a place or read­ing a map. The abil­ity involved is tech­ni­cally called ego­cen­tric spa­tial trans­for­ma­tions (yes, that is the sci­en­tific expres­sion) or men­tal self rota­tion, and the brain areas pri­mar­ily involved are the pari­etal lobes.

Here’s an example.

mental rotation brain teaser

— Fig­ures above: Read the rest of this entry »

Learn about the 2014 SharpBrains Summit in 2 minutes

Watch Larry King’s interview

» Click HERE in the USA, or HERE else­where (opens 28-min program)

Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:
Join more than 50,000 Sub­scribers and stay informed and engaged.

Welcome to

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research firm track­ing health and well­ness appli­ca­tions of brain science.
FIRST-TIME VISITOR? Dis­cover HERE the most pop­u­lar resources at

Sponsored ads



Follow us via