Oct 30, 2009
By: Alvaro Fernandez
Next Tuesday, November 3rd: I’ll be presenting the SharpBrains Guide to a business/ entrepreneurial audience at the San Francisco Chapter of the Association for Corporate Growth (you can register online).
Description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to improve brain function and fitness. This talk will provide an overview of the most recent research, guidelines and resources to “Use It and Improve It”, summarizing the main findings and topics from the new book The SharpBrains Guide to Brain Fitness. We will debunk 10 common brain fitness myths; discuss how the brain works and the 4 pillars of brain maintenance; explain the difference between mental exercise and mental activity and identify practical ways to integrate this research into our work and lives for maximum brain health and performance.
To order book: Here. (has been among Amazon.com’s Top 10 Preventive Medicine books basically since publication!)
Over the last few weeks I have given a couple of AARP-sponsored talks, both in English and in Spanish (this was my first Spanish presentation on a topic I mostly discuss in English, so I did get some extra brain points by trying to translate “neuroplasticity” and “hippocampus” on the fly), and had a great couple of meetings with AARP staff to explore collaborations. AARP can obviously play a major role in how rationally this whole category of “brain fitness” evolves.
Here you have a couple of my favorite recent media interviews:
4-minute Video interview on the Gilbert Guide:
Book Reveals Secrets Once Only Known to Scientists
30-minute radio interview on WMBR (MIT campus radio station):
Paradigm Shifts: Brain Fitness (mine is the second interview, starts around the middle)
Finally, a growing number of bloggers are reviewing the book. This is what they say:
- Brain Fitness for Coaching and Leadership (Ed Batista at Stanford Business School)
- Is Your Brain a Couch Potato (Doc Gurley at SF Gate)
- Essential reference for brain fitness, cognitive health, neuroplasticity (Highlight Health)
- Fitbrains learn how to learn (Dr. Larry McCleary)
- Learn about cognitive functioning (Teen Health 411)
- A great dedication: to your Unique Brain, and Unique Mind (Play with your mind)
- Very valuable interviews (Nucleus Learning)
- Authoritative research and perspective (Greenstein Institute)
You can order The SharpBrains Guide to Brain Fitness here.