Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Icon

Beating forgetfulness and boosting the brain

Very good arti­cle in Mar­ket­Watch titled Beat­ing for­get­ful­ness and boost­ing the brain. Prob­a­bly the best we have seen so far pro­vid­ing an over­all indus­try per­spec­tive on a nascent field. I rec­om­mend read­ing the whole arti­cle, but here you have some teasers:

  • “As boomers age, the drive to cor­rect such dis­com­fort has impli­ca­tions for health and well­ness, employ­ment and cor­po­rate train­ing — even sports. It’s giv­ing rise to a bur­geon­ing busi­ness of brain-boosting prod­ucts and ser­vices, as well as explo­ration into “cog­ni­tive enhanc­ing” pre­scrip­tion drugs.”
  • “The mar­ket for brain-fitness soft­ware tar­get­ing U.S. adults is esti­mated to be $80 mil­lion to $100 mil­lion this year, up from $60 mil­lion last year and $2 mil­lion in 2005, accord­ing to Sharp­Brains, a San Francisco-based por­tal that helps indi­vid­u­als and com­pa­nies nav­i­gate brain-training infor­ma­tion, prod­ucts and services.”
  • It’s also easy to con­fuse age-related mem­ory prob­lems with the effects of undi­ag­nosed depres­sion or anx­i­ety, which are reversible, said Dr. Gene Cohen, direc­tor of the Cen­ter on Aging, Health & Human­i­ties at George Wash­ing­ton Uni­ver­sity Med­ical Center”
  • “The busi­ness of brain train­ing started tak­ing off after Nin­tendo intro­duced its Brain Age to the U.S. mar­ket last year, said Alvaro Fer­nan­dez, chief exec­u­tive and co-founder of SharpBrains.”
  • “Brain fit­ness, in our view, is a lot broader than just healthy aging,” Fer­nan­dez said. The same con­cepts can be used to help kids with atten­tion deficit dis­or­ders or peo­ple who want to improve their periph­eral vision for the bas­ket­ball court, he said. It also can help pro­fes­sion­als man­age stress.
  • “Most peo­ple don’t under­stand the rela­tion­ship between stress and short-term mem­ory,” he said, not­ing that the part of the brain that deals with anger and stress can over­whelm the part respon­si­ble for rea­son­ing and decision-making. “For some peo­ple that’s the bottleneck.”
  • The good news is it’s never too late, Cohen said. “‘Use it or lose it’ has no end point in the life cycle.”

You can read the full arti­cle on VITAL SIGNS Beat­ing for­get­ful­ness and boost­ing the brain.

If you want a sci­en­tific per­spec­tive on what the arti­cle dis­cusses, you’ll enjoy our recent interviews

 

Leave a Reply...

Loading Facebook Comments ...

One Response

  1. […] Susan Velez presents Home Based Affil­i­ate Pro­gram; Get The Facts posted at The Secret To Life. Amanda M. Glad­dden presents Do You Qual­ify for a SBA Patriot Express Pilot Loan? posted at Woman Start Your Busi­ness Now, say­ing, “Thank you for con­sid­er­ing this arti­cle for inclu­sion. Kind Regards, Amanda” Chris Denny of Lead Opti­mize presents Zoo Expe­ri­ence Net­work (ZEN) posted at Grav­ity Unknown . Com, say­ing, “Here’s another busi­ness idea from Grav­ity Unknown.com. It can be applied to var­i­ous places. I hope you make a mil­lion from it.” War­ren Wong presents The Gap Con­cept posted at Per­sonal Devel­op­ment for INTJs, say­ing, “Why is it so impor­tant to be the first or the best in a mar­ket? Here’s the why you should be the first AND the best.” Ant presents 5 Dis­trac­tions To The Nest­ing Entre­pre­neur posted at The Beef Jerky Blog. GP presents How Can I Get your Atten­tion? posted at Fish Creek House — INN­side Innkeep­ing, say­ing, “We’re con­stantly bar­raged by thoughts thoughts, ideas and crazi­ness of life com­pete for our attention…even when the mes­sage is impor­tant. (Uh…if you think you have an impor­tant mes­sage, you may want to pay atten­tion to this.)” Janet Green presents Four Cs of mar­ket­ing to women posted at The Mar­ket­ing Idea Blog, say­ing, “These four prin­ci­ples can help you achieve suc­cess in mar­ket­ing prod­ucts and ser­vices to women.” Bhu­pen­dra Khanal presents Some Busi­ness Oppor­tu­ni­ties in Nepal posted at Ana­lyt­ics Bhupe, say­ing, “Invest­ment in Nepal, a coun­try between India and China, is one of the best busi­ness deci­sion today.” War­ren Wong presents Tak­ing Risks posted at Per­sonal Devel­op­ment for INTJs, say­ing, “Are you afraid to launch your own busi­ness? Are you afraid of los­ing what money you have? Here’s why you shouldn’t be.” Barry Welford presents Apple ver­sus PC — Now For The Real Mobile Web posted at Stay­GoLinks, say­ing, “The biggest impact of Apple’s iPhone is that it makes the Mobile Web a NOW real­ity. The sim­ple One Web Prin­ci­ple is no longer ade­quate as dif­fer­ent mobile devices adopt dif­fer­ent style sheets and front ends.” Alvaro Fer­nan­dez presents Beat­ing for­get­ful­ness and boost­ing the brain posted at Sharp­Brains, say­ing, “Notes on the emerg­ing brain train­ing mar­ket” Christo­pher J. Brun­ner presents Is Tort Reform Nec­es­sary to Pro­tect Small Busi­ness? posted at GreatFX Busi­ness Cards, say­ing, “Fol­low­ing a $54 mil­lion law­suit against a small dry clean­ing busi­ness over a pair of pants, I explore whether tort reform will pro­vide the pro­tect from friv­o­lous law suits that small busi­nesses need.” Peter25 presents Expand Your Skills posted at Small Busi­ness. Karl Gold­field presents Build­ing a plan Part 3: Hunters, Gath­er­ers, Com­mu­ni­ca­tors, and Col­lab­o­ra­tors posted at Coach­ing sales champions. […]

Categories: Health & Wellness, Peak Performance, Professional Development, Technology

Tags: , , , , , , , , , , , , ,