Working with Healthcare Stakeholders towards Brain-Based Personalized Medicine

(Edi­tor’s Note: this is Part 3 of the new 3‑part series writ­ten by Dr. Evian Gor­don draw­ing from his par­tic­i­pa­tion at the Per­son­al­ized Med­i­cine World Con­gress on Jan­u­ary, 23, 2012 at Stan­ford Uni­ver­si­ty.) Work­ing with Health Care Indus­try Stake­hold­ers: Clin­i­cians, Pharma/Biotech, Pay­ers, PBMs, Lawyers, Medicare, FDA Clin­i­cians seek clear val­i­dat­ed “rules of thumb” that can be…

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Corporate Wellness Programs start to include Brain Health

Brain-fit­­ness games join work­place, as well as senior cen­ter, arse­nals (Mar­ket­Watch) — “Con­sumers and retire­ment homes have made brain-fit­­ness games and exer­cis­es a com­mer­cial hit, but now some insur­ers and employ­ers are incor­po­rat­ing them into well­ness pro­grams that pro­mote health not just for the body but also for the mind.” — “Improv­ing brain health can result…

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Top 10 Cognitive Fitness Events of 2008 (Webinar)

We have just announced an upcom­ing webi­nar to pro­vide a mar­ket update:  Top 10 Cog­ni­tive Fit­ness Events of 2008 — A Mar­ket Update. When: Thurs­day Decem­ber 11th, from 12:00 to 1:00 pm Pacif­ic Time. The same webi­nar will be repeat­ed on Thurs­day Decem­ber 18th, from 9:00 to 10:00 pm Pacif­ic Time. The Top 10 Cog­ni­tive Fitness…

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The Cognitive Health and Fitness Market On The Move

As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapid­ly evolv­ing, so let me high­light some of the main recent devel­op­ments affect­ing the field: 1) Pub­lic pol­i­cy ini­tia­tives:  — The Gov­ern­ment of Ontario, Cana­da, announced a $10m invest­ment in Bay­crest Research Cen­ter to help devel­op and com­mer­cial­ize brain fit­ness tech­nolo­gies. This $10m…

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Computerized Cognitive Assessments: opportunities and concerns

You know your weight. And your phys­i­cal fit­ness. And a vari­ety of health-relat­ed met­rics. What about your brain fit­ness? Two recent announce­ments bring out how the assess­ment of cog­ni­tive abil­i­ties, or brain func­tions, is increas­ing­ly being done thanks to new com­put­er­ized options: 1) Last week, OptumHealth announced an exclu­sive 3‑year agree­ment (esti­mat­ed at $18m) with…

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