Brain fitness & training heads towards its tipping point

By Dr. Gerard Finnemore | January 19, 2009 |

How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­i­cy mak­ers launch sig­nif­i­cant ini­tia­tives. For exam­ple, the gov­ern­ment of Ontario recent­ly announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to devel­op and com­mer­cialise brain fit­ness technologies.…

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Cognitive News November-December 2008

By Alvaro Fernandez | December 26, 2008

Here you have sev­er­al recent arti­cles and devel­op­ments wor­thy of atten­tion: 1) Boom times for brain train­ing games (CNN) 2) Nav­i­gat­ing the brain fit­ness land­scape: do’s and don’ts (McK­night’s Long Term Care News) 3) USA Hock­ey and Intel­li­gym (press release) 4) Brain Fit­ness at New York Pub­lic Library (NYPL blog) 5) McDon­nell Foun­da­tion grant har­ness­es cog­ni­tive science…

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Top 10 Cognitive Fitness Events of 2008 (Webinar)

By Alvaro Fernandez | December 2, 2008

We have just announced an upcom­ing webi­nar to pro­vide a mar­ket update:  Top 10 Cog­ni­tive Fit­ness Events of 2008 — A Mar­ket Update. When: Thurs­day Decem­ber 11th, from 12:00 to 1:00 pm Pacif­ic Time. The same webi­nar will be repeat­ed on Thurs­day Decem­ber 18th, from 9:00 to 10:00 pm Pacif­ic Time. The Top 10 Cog­ni­tive Fitness…

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Online Cognitive Therapy OKed by Health Insurance

By Alvaro Fernandez | November 9, 2008 |

My apolo­gies for not writ­ing in a few days…the Glob­al Agen­da Sum­mit in Dubai has required all my atten­tion — I will sum­ma­rize the great expe­ri­ence when I land back in San Fran­cis­co tomor­row night. The con­cepts of night and day do become chal­leng­ing when work­ing for a few days in a place with a 12-hour…

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Brain Fitness for Baby Boomers

By Alvaro Fernandez | June 18, 2008 |

One of the best arti­cles so far on the grow­ing brain fit­ness mar­ket, by the Asso­ci­at­ed Press. Click Here to check out sto­ry: “This is not just a Nin­ten­­do-fueled fad,” he says. “The brain fit­ness mar­ket passed a tip­ping point in 2007 thanks to the con­ver­gence of a very proac­tive boomer gen­er­a­tion hit­ting their 60s.” Arti­cle: Here. Highly…

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