Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


AARP’s Best Brain Fitness Books

We are hon­ored to announce that AARP has includ­ed our very own book The Sharp­Brains Guide to Brain Fit­ness (182 pages; $14.95) in its new List of Best Books on Brain Fit­ness, which will be unveiled dur­ing AARP’s upcom­ing Life@50 Nation­al Event. We hope this list will help many more indi­vid­u­als and insti­tu­tions learn about our resource: giv­en that 80% of respon­dents to a recent AARP sur­vey select­ed “Stay­ing Men­tal­ly Sharp” as their top pri­or­i­ty, we cer­tain­ly know there is a sig­nif­i­cant need for qual­i­ty infor­ma­tion!

AARP’s Best Books Guide

Brain Fitness

The Dana Guide to Brain Health, by Floyd E. Bloom, M. Flint Beal, and David J. Kupfer (Dana Press, 2006).

The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp, by Alvaro Fer­nan­dez and Elkhonon Gold­berg. (Sharp­Brains Inc., 2009).

Save Your Brain: The 5 Things You Must Do To Keep Your Mind Young and Sharp
, by Paul Nuss­baum. (McGraw-Hill, 2010).

The Secret Life of the Grown-Up Brain: The Sur­pris­ing Tal­ents of the Mid­dle-Aged Mind, by Bar­bara Strauch (Viking, 2010).

The Mem­o­ry Bible: An Inno­v­a­tive Strat­e­gy for Keep­ing Your Brain Young
, by Gary Small (Hype­r­i­on, 2003).


Also Rec­om­mend­ed:

The Mature Mind: The Pos­i­tive Pow­er of the Aging Brain, by Gene Cohen (Basic Books, 2006).

The Brain That Changes Itself, by Nor­man Doidge (Pen­guin, 2007).

Spark: The Rev­o­lu­tion­ary New Sci­ence of Exer­cise and the Brain, by John Ratey and Eric Hager­man (Lit­tle, Brown and Co., 2008).

Think Smart: A Neu­ro­sci­en­tist’s Pre­scrip­tion for Improv­ing Your Brain’s Per­for­mance, by Richard Restak (River­head, 2010).

Com­piled by:
Office of Aca­d­e­m­ic Affairs, AARP

Discuss The SharpBrains Guide to Brain Fitness

Quick note: we just start­ed a new Face­book group to dis­cuss brain fit­ness, cog­ni­tive health and men­tal per­for­mance top­ics in gen­er­al and The Sharp­Brains Guide to Brain Fit­ness in par­tic­u­lar.

Care to exer­cise your brain by shar­ing your thoughts? Please join us Here!

Kindle version of The SharpBrains Guide to Brain Fitness

Giv­en the fact I love Kin­dle, and some of our Twit­ter friends had been ask­ing for a Kin­dle ver­sion of our new book The Sharp­Brains Guide to Brain Fitness…well, here it is: The Sharp­Brains Guide to Brain Fit­ness (Kin­dle Edi­tion, $9.99)

The book has also received two excel­lent new endorse­ments:

Kudos for an excel­lent resource! This Sharp­Brains Guide is full of top notch infor­ma­tion, pro­vides prac­ti­cal tips and helps sep­a­rate hype from hope in the brain health are­na.”
— Eliz­a­beth Edger­ly, Ph.D., Chief Pro­gram Offi­cer, Alzheimer’s Asso­ci­a­tion

The Sharp­Brains’ Guide to Brain Fit­ness helped answer many of my ques­tions on the impor­tance of both phys­i­cal and men­tal exer­cise to stay sharp as we age, as they act in syn­er­gy on one anoth­er. The Guide also pro­vid­ed guide­lines and spe­cif­ic calls to action to expand what we tra­di­tion­al­ly do in our fit­ness clubs. This is an impor­tant book for any­one in the fit­ness indus­try, and, for that mat­ter, for any­one with a brain.”
— Robin Klaus, Chair­man, Club One Fit­ness Cen­ters

More infor­ma­tion on the book: The Sharp­Brains Guide to Brain Fit­ness

Also: Book Club Dis­cus­sion Guide

Book Announcement: The SharpBrains Guide to Brain Fitness

Our first book is avail­able in!

Back­ground: In 2005 I read two books by my now co-author, Dr. Elkhonon Gold­berg, that changed my career and life. Dr. Gold­berg pre­sent­ed an excit­ing overview of emerg­ing brain research debunk­ing many old myths. Reflect­ing on what I was learn­ing, I thought, “If all this is true, there is a rev­o­lu­tion in the mak­ing that will impact edu­ca­tion, health­care, the way we learn and the way to take care for our brains. Some­one will need to act as a trans­la­tor, ana­lyst and edu­ca­tor, to help indi­vid­u­als and soci­ety at large appre­ci­ate the impli­ca­tions of this research and start using this knowl­edge here and now.”

After sev­er­al meet­ings with Dr. Gold­berg, who kind­ly respond­ed to my ini­tial unso­licit­ed let­ter, we decid­ed to part­ner and cre­ate Sharp­Brains with a mis­sion to “to pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with inde­pen­dent, high-qual­i­ty, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive health and brain fit­ness mar­ket.”

Since then, we have launched one of the most pop­u­lar brain web­sites, blogs and newslet­ters, two annu­al mar­ket reports that have become the stan­dard in our field, a life­long learn­ing cur­ricu­lum taught in mul­ti­ple uni­ver­si­ties, and we are now pleased to bring to you our first book. We hope you enjoy it.

Book descrip­tion: While most of us have heard the phrase “use it or lose it,” very few SharpBrains Guide to Brain Fitness. The Bookunder­stand what “it” means, or how to prop­er­ly “use it” in order to main­tain brain func­tion and fit­ness. The Sharp­Brains Guide to Brain Fit­ness is an invalu­able guide that helps read­ers nav­i­gate grow­ing brain research and iden­ti­fy the lifestyle fac­tors and prod­ucts that con­tribute to brain fit­ness. By gath­er­ing insights from eigh­teen of the world’s top sci­en­tists and offer­ing tools and detailed descrip­tions of over twen­ty prod­ucts, this book is an essen­tial guide to the field of brain fit­ness, neu­ro­plas­tic­i­ty and cog­ni­tive health. An acces­si­ble and thought-pro­vok­ing read, The Sharp­Brains Guide to Brain Fit­ness edu­cates life­long learn­ers and pro­fes­sion­als in health­care, edu­ca­tion, busi­ness, etc., on emerg­ing trends and fore­casts of what the future will hold.

Praise for the book

Final­ly, an insight­ful and com­plete overview of the sci­ence, prod­ucts and trends to debunk old myths and help us all main­tain our brains in top shape. A must-read for every­one with a brain – an instant clas­sic.”
Glo­ria Cavanaugh, for­mer Pres­i­dent & CEO of the Amer­i­can Soci­ety on Aging and found­ing Board mem­ber of the Nation­al Alliance for Care­giv­ing

The Sharp­Brains Guide to Brain Fit­ness offers a valu­able and stim­u­lat­ing blue­print for any­one who wants to grow old­er sus­tain­ably — that is, with sound mind and good humor. Fer­nan­dez and Gold­berg are the pio­neers we’ve been wait­ing for to help us do exact­ly that. Buy­ing this book is the ulti­mate no-brain­er.”
Joel Makow­er, Exec­u­tive Edi­tor,, and author, Strate­gies for the Green Econ­o­my

A mas­ter­ful guide to the brain train­ing rev­o­lu­tion. Promis­es to stim­u­late a much need­ed con­ver­sa­tion that will nudge soci­ety to build a new brain fit­ness cul­ture on sol­id, research-based, foun­da­tions.”
P. Murali Doraiswamy MD, Pro­fes­sor of Psy­chi­a­try, Duke Uni­ver­si­ty and Co-author of The Alzheimer’s Action Plan

Our cur­ricu­lum and research cir­cle will begin sum­mer work by read­ing The Sharp­Brains Guide to Brain Fit­ness, a much-need­ed new resource to help us bet­ter under­stand our brains and minds and how to nour­ish them through life.”
Susan E. Hoff­man, Direc­tor, Osh­er Life­long Learn­ing Insti­tute at UC Berke­ley

All of us research­ing healthy brain func­tion owe Sharp­Brains a debt of grat­i­tude for pro­mot­ing a sci­ence-based approach to brain health edu­ca­tion and offer­ing an unbi­ased view of the land­scape. Now, with The Sharp­Brains Guide to Brain Fit­ness, Alvaro Fer­nan­dez and Dr. Elkhonon Gold­berg serve up plen­ti­ful food for thought to sat­is­fy the grow­ing num­ber of adults who are hun­gry for a healthy mind.”
Joshua R. Stein­er­man, M.D., Assis­tant Pro­fes­sor of Neu­rol­o­gy and Direc­tor of the Neu­rode­gen­er­a­tive Dis­ease Clin­i­cal Tri­als Pro­gram at Albert Ein­stein Col­lege of Med­i­cine, Mon­te­fiore Med­ical Cen­ter

I am a neu­ro­sur­geon and have a great inter­est in the rapid­ly advanc­ing field of neu­ro­science, espe­cial­ly the areas of neu­ro­ge­n­e­sis and neu­ro­plas­tic­i­ty. New devel­op­ments hap­pen so fast that it is dif­fi­cult to keep up. This book by Alvaro Fer­nan­dez and Elkhonon Gold­berg offers a spec­tac­u­lar intro­duc­tion to the field, valu­able both to the pub­lic at large and health­care pro­fes­sion­als.”
Guy Otis Daniel­son III, MD, Pres­i­dent of the Neu­ro­Care Net­work Tyler, Texas

Final­ly, a book that makes sense out of the con­fus­ing brain fit­ness move­ment! I believe brain fit­ness could very well be the next big thing. Baby boomers like me are get­ting old­er and we want to stay men­tal­ly sharp, main­tain if not strength­en our cog­ni­tive skills, and above all avoid men­tal decline and Alzheimer’s dis­ease. Unfor­tu­nate­ly, there’s been many con­flict­ing claims and con­fus­ing prod­ucts that has made it dif­fi­cult for me and thou­sands of oth­ers peo­ple to decide just what we should do. Sharp­Brains’ guide is an hon­est, clear­ly writ­ten exam­i­na­tion of brain fit­ness con­cepts, the under­ly­ing sci­ence, and the best prod­ucts and ser­vices out there. It’s a first-class, pio­neer­ing resource that sum­ma­rizes all I need to know about how to stay sharp for many more years.”
David Bun­nell, founder of PC, PC World, Mac­world and BioWorld

Con­tin­ue read­ing about (and order!) The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp

Games for Health Conference Announces First Cognitive Health Track Powered by SharpBrains

This is a press release that went through the wire ear­li­er today. If you are inter­est­ed, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here

Note that below you can find 5 out of the 12 ses­sions — we will announce the full track tomor­row. To get a 15% off reg­is­tra­tion fees, you can use dis­count code: sharp09, when you reg­is­ter.

The Games for Health Project, orga­niz­ers of the 5th Annu­al Games for Health Con­fer­ence, today announced its first Cog­ni­tive Health Track pow­ered by Sharp­Brains, a lead­ing mar­ket research com­pa­ny focused on the brain fit­ness and the cog­ni­tive health mar­ket.

The Cog­ni­tive Health track builds upon pre­vi­ous year’s sam­pling of ses­sions look­ing at cog­ni­tive health and fit­ness, expand­ing to a full two-day track at The Games for Health Con­fer­ence, June 11–12, Boston, MA. The Con­fer­ence fea­tures the largest gath­er­ing of orga­ni­za­tions inter­est­ed in the inter­sec­tion between videogames, health and health­care.

There is already a very active cog­ni­tive health videogames indus­try and field of research,” said Ben Sawyer, co-founder of the Games for Health Con­fer­ence. “We part­nered with Sharp­Brains to bring their exper­tise in this field our con­fer­ence plan­ning. Togeth­er we have for the first time cre­at­ed a pow­er­ful set of ses­sions and a much need­ed con­ver­sa­tion with researchers, thought-lead­ers and indus­try pio­neers who will attend the event in June.”

The track fea­tures a dozen ses­sions cov­er­ing research find­ings and part­ner­ships, imple­men­ta­tion in insur­ance, con­sumer and clin­i­cal set­tings, and spe­cial ses­sions look­ing at inno­v­a­tive areas such as dri­ver safe­ty, healthy aging, atten­tion deficits, stroke/traumatic brain injury, schiz­o­phre­nia and mul­ti­ple scle­ro­sis.

The con­ver­gence of inter­ac­tive media such as videogames with cog­ni­tive sci­ence opens the door to inno­v­a­tive and scal­able approach­es to Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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