Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


AARP’s Best Brain Fitness Books

We are honored to announce that AARP has included our very own book The SharpBrains Guide to Brain Fitness (182 pages; $14.95) in its new List of Best Books on Brain Fitness, which will be unveiled during AARP’s upcoming Life@50 National Event. We hope this list will help many more individuals and institutions learn about our resource: given that 80% of respondents to a recent AARP survey selected “Staying Mentally Sharp” as their top priority, we certainly know there is a significant need for quality information!

AARP’s Best Books Guide

Brain Fitness

The Dana Guide to Brain Health, by Floyd E. Bloom, M. Flint Beal, and David J. Kupfer (Dana Press, 2006).

The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp, by Alvaro Fernandez and Elkhonon Goldberg. (SharpBrains Inc., 2009).

Save Your Brain: The 5 Things You Must Do To Keep Your Mind Young and Sharp
, by Paul Nussbaum. (McGraw-Hill, 2010).

The Secret Life of the Grown-Up Brain: The Surprising Talents of the Middle-Aged Mind, by Barbara Strauch (Viking, 2010).

The Memory Bible: An Innovative Strategy for Keeping Your Brain Young
, by Gary Small (Hyperion, 2003).


Also Recommended:

The Mature Mind: The Positive Power of the Aging Brain, by Gene Cohen (Basic Books, 2006).

The Brain That Changes Itself, by Norman Doidge (Penguin, 2007).

Spark: The Revolutionary New Science of Exercise and the Brain, by John Ratey and Eric Hagerman (Little, Brown and Co., 2008).

Think Smart: A Neuroscientist’s Prescription for Improving Your Brain’s Performance, by Richard Restak (Riverhead, 2010).

Compiled by:
Office of Academic Affairs, AARP

Discuss The SharpBrains Guide to Brain Fitness

Quick note: we just started a new Facebook group to discuss brain fitness, cognitive health and mental performance topics in general and The SharpBrains Guide to Brain Fitness in particular.

Care to exercise your brain by sharing your thoughts? Please join us Here!

Kindle version of The SharpBrains Guide to Brain Fitness

Given the fact I love Kindle, and some of our Twitter friends had been asking for a Kindle version of our new book The SharpBrains Guide to Brain Fitness…well, here it is: The SharpBrains Guide to Brain Fitness (Kindle Edition, $9.99)

The book has also received two excellent new endorsements:

“Kudos for an excellent resource! This SharpBrains Guide is full of top notch information, provides practical tips and helps separate hype from hope in the brain health arena.”
— Elizabeth Edgerly, Ph.D., Chief Program Officer, Alzheimer’s Association

“The SharpBrains’ Guide to Brain Fitness helped answer many of my questions on the importance of both physical and mental exercise to stay sharp as we age, as they act in synergy on one another. The Guide also provided guidelines and specific calls to action to expand what we traditionally do in our fitness clubs. This is an important book for anyone in the fitness industry, and, for that matter, for anyone with a brain.”
— Robin Klaus, Chairman, Club One Fitness Centers

More information on the book: The SharpBrains Guide to Brain Fitness

Also: Book Club Discussion Guide

Book Announcement: The SharpBrains Guide to Brain Fitness

Our first book is available in!

Background: In 2005 I read two books by my now co-author, Dr. Elkhonon Goldberg, that changed my career and life. Dr. Goldberg presented an exciting overview of emerging brain research debunking many old myths. Reflecting on what I was learning, I thought, “If all this is true, there is a revolution in the making that will impact education, healthcare, the way we learn and the way to take care for our brains. Someone will need to act as a translator, analyst and educator, to help individuals and society at large appreciate the implications of this research and start using this knowledge here and now.”

After several meetings with Dr. Goldberg, who kindly responded to my initial unsolicited letter, we decided to partner and create SharpBrains with a mission to “to provide individuals, companies and institutions with independent, high-quality, research-based, information and guidance to navigate the growing cognitive health and brain fitness market.”

Since then, we have launched one of the most popular brain websites, blogs and newsletters, two annual market reports that have become the standard in our field, a lifelong learning curriculum taught in multiple universities, and we are now pleased to bring to you our first book. We hope you enjoy it.

Book description: While most of us have heard the phrase “use it or lose it,” very few SharpBrains Guide to Brain Fitness. The Bookunderstand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

Praise for the book

“Finally, an insightful and complete overview of the science, products and trends to debunk old myths and help us all maintain our brains in top shape. A must-read for everyone with a brain – an instant classic.”
Gloria Cavanaugh, former President & CEO of the American Society on Aging and founding Board member of the National Alliance for Caregiving

“The SharpBrains Guide to Brain Fitness offers a valuable and stimulating blueprint for anyone who wants to grow older sustainably — that is, with sound mind and good humor. Fernandez and Goldberg are the pioneers we’ve been waiting for to help us do exactly that. Buying this book is the ultimate no-brainer.”
Joel Makower, Executive Editor,, and author, Strategies for the Green Economy

“A masterful guide to the brain training revolution. Promises to stimulate a much needed conversation that will nudge society to build a new brain fitness culture on solid, research-based, foundations.”
P. Murali Doraiswamy MD, Professor of Psychiatry, Duke University and Co-author of The Alzheimer’s Action Plan

“Our curriculum and research circle will begin summer work by reading The SharpBrains Guide to Brain Fitness, a much-needed new resource to help us better understand our brains and minds and how to nourish them through life.”
Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley

“All of us researching healthy brain function owe SharpBrains a debt of gratitude for promoting a science-based approach to brain health education and offering an unbiased view of the landscape. Now, with The SharpBrains Guide to Brain Fitness, Alvaro Fernandez and Dr. Elkhonon Goldberg serve up plentiful food for thought to satisfy the growing number of adults who are hungry for a healthy mind.”
Joshua R. Steinerman, M.D., Assistant Professor of Neurology and Director of the Neurodegenerative Disease Clinical Trials Program at Albert Einstein College of Medicine, Montefiore Medical Center

“I am a neurosurgeon and have a great interest in the rapidly advancing field of neuroscience, especially the areas of neurogenesis and neuroplasticity. New developments happen so fast that it is difficult to keep up. This book by Alvaro Fernandez and Elkhonon Goldberg offers a spectacular introduction to the field, valuable both to the public at large and healthcare professionals.”
Guy Otis Danielson III, MD, President of the NeuroCare Network Tyler, Texas

“Finally, a book that makes sense out of the confusing brain fitness movement! I believe brain fitness could very well be the next big thing. Baby boomers like me are getting older and we want to stay mentally sharp, maintain if not strengthen our cognitive skills, and above all avoid mental decline and Alzheimer’s disease. Unfortunately, there’s been many conflicting claims and confusing products that has made it difficult for me and thousands of others people to decide just what we should do. SharpBrains’ guide is an honest, clearly written examination of brain fitness concepts, the underlying science, and the best products and services out there. It’s a first-class, pioneering resource that summarizes all I need to know about how to stay sharp for many more years.”
David Bunnell, founder of PC, PC World, Macworld and BioWorld

Continue reading about (and order!) The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp

Games for Health Conference Announces First Cognitive Health Track Powered by SharpBrains

This is a press release that went through the wire earlier today. If you are interested, in attending the conference, you can learn more and register Here

Note that below you can find 5 out of the 12 sessions – we will announce the full track tomorrow. To get a 15% off registration fees, you can use discount code: sharp09, when you register.

The Games for Health Project, organizers of the 5th Annual Games for Health Conference, today announced its first Cognitive Health Track powered by SharpBrains, a leading market research company focused on the brain fitness and the cognitive health market.

The Cognitive Health track builds upon previous year’s sampling of sessions looking at cognitive health and fitness, expanding to a full two-day track at The Games for Health Conference, June 11-12, Boston, MA. The Conference features the largest gathering of organizations interested in the intersection between videogames, health and healthcare.

“There is already a very active cognitive health videogames industry and field of research,” said Ben Sawyer, co-founder of the Games for Health Conference. “We partnered with SharpBrains to bring their expertise in this field our conference planning. Together we have for the first time created a powerful set of sessions and a much needed conversation with researchers, thought-leaders and industry pioneers who will attend the event in June.”

The track features a dozen sessions covering research findings and partnerships, implementation in insurance, consumer and clinical settings, and special sessions looking at innovative areas such as driver safety, healthy aging, attention deficits, stroke/traumatic brain injury, schizophrenia and multiple sclerosis.

“The convergence of interactive media such as videogames with cognitive science opens the door to innovative and scalable approaches to Read the rest of this entry »

Learn all about the 2017 SharpBrains Virtual Summit in less than 2 minutes

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.

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