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Neuroplasticity, Brain Fitness and Cognitive Health News

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Innovative brain-based partnerships to improve health and life at scale

In the grow­ing and rapid­ly evolv­ing cat­e­gory of neu­ro and cog­ni­tive tech­nolo­gies, there are mul­ti­ple oppor­tu­ni­ties for devel­op­ers to part­ner with large-scale orga­ni­za­tions look­ing for new ways to improve Read the rest of this entry »

Nationwide Insurance’s Kath­leen Herath on Brain-Based Corporate Wellness Initiatives

Kath­leen will run an edu­ca­tion­al work­shop on How Nation­wide Insur­ance rolled-out a Brain-based Cor­po­rate Well­ness Ini­tia­tive. An in-depth case study out­lin­ing busi­ness ratio­nale, ven­dor selec­tion, pilot test and roll-out, and return-on-invest­ment, at the upcom­ing 2012 Sharp­Brains Vir­tu­al Sum­mit (June 7–14th, 2012).

Kath­leen Herath is the Asso­ciate Vice Pres­i­dent Health & Pro­duc­tiv­ity at Nation­wide Insur­ance. Kath­leen Herath, RN, BSN CRRN, over­sees the Health and Pro­duc­tiv­ity strat­egy Read the rest of this entry »

Dr. C. Shawn Green on Training Conditions For Video Games to Result in Real Brain-based Benefits

Dr. Green will dis­cuss the Train­ing Con­di­tions For Video Games to Result in Real Brain-based Ben­e­fits, at the upcom­ing 2012 Sharp­Brains Vir­tu­al Sum­mit (June 7–14th, 2012).

Dr. C. Shawn Green is the Assis­tant Pro­fes­sor at Uni­ver­sity of Wis­con­sin-Madi­son. Dr. Green’s Read the rest of this entry »

Stress and the Brain: To Fight, Flee or Freeze -That is the Question

(Editor’s note: below you have the final part of the 6-part Stress and the Brain series. If you are join­ing the series now, you can read the pre­vi­ous parts via the links below.)

Stayin’ Alive

Under­stand­ing the Human Brain and How It Responds to Stress

TO FIGHT, FLEE, OR FREEZE — THAT IS THE QUESTION

With a bet­ter under­stand­ing of the neu­ro­bi­ol­o­gy of stress, the LD — ADHD — stress con­nec­tion becomes clear.  Stu­dents with learn­ing dis­abil­i­ties or ADHD, con­front­ed with the stress cre­at­ed by expo­sure to tasks that are in real­i­ty or in their per­cep­tion too dif­fi­cult (and thus threat­en­ing), exhib­it the pro­tec­tive behav­ior of any organ­ism under extreme stress:  They fight, they flee, or they freeze. When these kids don’t under­stand why they can’t do what oth­er kids can do (mas­ter the stres­sor), and they can’t see any way to get out of a sit­u­a­tion that won’t go away, they begin to shut down. Read the rest of this entry »

The Neurobiology of Stress: The Human Brain Likes to Be in Balance

(Editor’s note: below you have part 5 of the 6-part The Neu­ro­bi­ol­o­gy of Stress series. If you are join­ing the series now, you can read the pre­vi­ous part Here.)

Stayin’ Alive

Under­stand­ing the Human Brain and How It Responds to Stress

The Human Brain Likes to Be in Bal­ance

For­tu­nate­ly, the brain has some built — in safe­ty sys­tems. Too much cor­ti­sol in the blood sig­nals the brain and adren­al glands to decrease cor­ti­sol pro­duc­tion. And under nor­mal con­di­tions, when the stress is over­come or brought under con­trol (by fight­ing, flee­ing, or turn­ing into an immo­bile stat­ue, or by mas­ter­ing the threat), the hypo­thal­a­mus starts send­ing out the orders to stand down. Stop pro­duc­ing cor­ti­sol!  Event over!  Under con­tin­u­ous stress, how­ev­er, this feed­back sys­tem breaks down. The hypo­thal­a­mus keeps read­ing the stress as a threat, furtive­ly send­ing mes­sages to the pitu­itary gland, which screams out to the adren­al glands to keep pump­ing out cor­ti­sol, which at this point begins to be neu­ro­tox­ic — poi­son to the brain. Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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