Rethinking the Brain Fitness Business

Great arti­cle on the grow­ing brain fit­ness field. Rethink­ing the Brain Busi­ness: Why a men­­tal-fit­­ness pro­gram may be the start of some­thing big. Some quotes: — “But Merzenich has lofti­er ambi­tions. He envi­sions his com­pa­ny as part of a new indus­try that will become a “mir­ror” of the drug indus­try. He wants to go far…

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