Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Rethinking the Brain Fitness Business

Great arti­cle on the grow­ing brain fit­ness field. Rethink­ing the Brain Busi­ness: Why a men­tal-fit­ness pro­gram may be the start of some­thing big. Some quotes:

- “But Merzenich has lofti­er ambi­tions. He envi­sions his com­pa­ny as part of a new indus­try that will become a “mir­ror” of the drug indus­try. He wants to go far beyond sim­ply sharp­en­ing mem­o­ry and cog­ni­tive abil­i­ty to tack­le dis­eases as well. Instead of med­ica­tions, he sees a busi­ness root­ed in neu­ro­science that will use non­in­va­sive com­put­er exer­cis­es to rewire the brain, grad­u­al­ly train­ing it back to men­tal health.”

- For now, Merzenich believes the emerg­ing field of “brain health” is clut­tered with bad sci­ence. He sin­gled out Nin­ten­do’s brain games as an exam­ple of a prod­uct that has no sci­ence to back up its claims. But he does­n’t expect that to last.

- “This field is undis­ci­plined now and full of trash,” he says. “But it will mature and ulti­mate­ly the snake oil will be cleaned up. It will grow like the fit­ness indus­try from almost nowhere. And it will become a part of every­day life.”

For help on how to eval­u­ate the grow­ing num­ber of pro­grams, check out our Brain Fit­ness Pro­gram eval­u­a­tion check­list.

Leave a Reply...

Loading Facebook Comments ...

2 Responses

  1. Health Watch Center says:

    Oh… brain fit­ness revolution.…mmmm inter­est­ing…

Leave a Reply

Categories: Health & Wellness

Tags: , , , , , , , , ,

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

Search in our archives

Follow us and Engage via…

RSS Feed

Watch All Recordings Now (40+ Speakers, 12+ Hours)