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Trend: Going on a brain health vacation

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A Look at Lux­u­ry Resorts That Now Offer Brain Health Pro­grams (Next Avenue):

Like any self-dis­re­spect­ing woman, I’ve spent a life­time of mir­ror scruti­ny (and cash) on my thighs, hips, heart, back, post-baby bel­ly, even my eye­brows. For all this invest­ment, I’ve paid scant atten­tion to the one irre­place­able body part that keeps every­thing else run­ning: my brain.

Why not learn how to show it some love, then, in the nicest pos­si­ble way — by tak­ing it on a brain vaca­tion?

Gray mat­ter is the lat­est twist in the red-hot well­ness tourism cat­e­go­ry, which is grow­ing by 7.5% a year, accord­ing to the Glob­al Well­ness Insti­tute .… “It’s pos­si­ble to alter 70% of your genet­ic des­tiny by chang­ing non­genet­ic fac­tors, with the deci­sions you make. That’s the new field called epi­ge­net­ics,” says Dr. Richard Car­mona, the 17th U.S. Sur­geon Gen­er­al…

Although any­one can learn brain-health basics at home, doing so with pro­fes­sion­al sup­port while on vaca­tion costs, well, big vaca­tion bucks. 10-room Life­works runs $5,000 for four nights of all-inclu­sive meals and activ­i­ties. Canyon Ranch’s “Boost Your Brain” pro­gram costs $500, and that’s above its stan­dard tab of $1,099 per per­son per night — also all-inclu­sive.

Maybe it’s best to think of this as a brain invest­ment as well as a hol­i­day. What’s the price of a brain that works bet­ter, longer?”

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Categories: Cognitive Neuroscience, Health & Wellness

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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