This was the hottest app trend of the year (Market Watch):
“Apps were all about inner peace in 2018.
Apple named “self-care” its app trend of the year with its Best of 2018 list released earlier this week, which highlighted what apps, games, movies and music were on everyone’s list — and fingertips — over the past year. “We became mindful of some amazing wellness apps,” the report noted, listing meditation apps such as 10% Happier, Calm and Shine, as well as the Fabulous – Motivate Me life coach and habit tracker…
Alex Will, Calm’s chief strategy officer, also predicts that mental fitness will be seen as equally as important as physical fitness as a major trend next year. “The brain is the key muscle in our body, and just like we go to the gym to strengthen our biceps, we can leverage tools like meditation to strengthen our awareness and our minds, ultimately helping us to focus better and ease anxiety and stress” …
And Headspace currently has just under 40 million downloads, with well over one million paid subscribers – up from 20.5 million downloads last December. More than 300 companies, including Google, LinkedIn, GE, Adobe, Genentech and Unilever, are offering Headspace to employees as a health and wellness benefit. Headspace can also be voice-activated by Amazon Alexa and Google Home, and more than 800 million passengers on 11 airlines, including Delta, Virgin Atlantic and JetBlue, can access Headspace meditations through the in-flight entertainment system each year.”
Apple presents the best of 2018 (Apple)
- The App Store: This year, Battle Royale-style games like Fortnite and PUBG Mobile dominated global gaming culture with exciting, last-player-standing action, while innovative apps like Fabulous, Shine, 10% Happier and Headspace expanded the practice of wellness around the world to make self-care more accessible than ever before.
The News in Context:
- Meditation app Calm said to be raising $25M to become the “Nike of the mind”
- Study: Mindful meditation works. Now, how to navigate the most popular options?
- Mindstrong Health identifies digital biomarkers of cognitive function using smartphone data
- Five reasons the future of brain enhancement is digital, pervasive and (hopefully) bright
- Learn more and discuss at the 2019 SharpBrains Virtual Summit: The Future of Brain Health (February 26–28th)
- Presentation by Dr. Tom Insel, President and Co-Founder of Mindstrong Health, at the 2017 SharpBrains Virtual Summit (December 5–7th):