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Mental fitness self-care named app trend of 2018

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This was the hottest app trend of the year (Mar­ket Watch):

Apps were all about inner peace in 2018.

Apple named “self-care” its app trend of the year with its Best of 2018 list released ear­li­er this week, which high­light­ed what apps, games, movies and music were on everyone’s list — and fin­ger­tips — over the past year. “We became mind­ful of some amaz­ing well­ness apps,” the report not­ed, list­ing med­i­ta­tion apps such as 10% Hap­pi­er, Calm and Shine, as well as the Fab­u­lous – Moti­vate Me life coach and habit track­er

Alex Will, Calm’s chief strat­e­gy offi­cer, also pre­dicts that men­tal fit­ness will be seen as equal­ly as impor­tant as phys­i­cal fit­ness as a major trend next year. “The brain is the key mus­cle in our body, and just like we go to the gym to strength­en our biceps, we can lever­age tools like med­i­ta­tion to strength­en our aware­ness and our minds, ulti­mate­ly help­ing us to focus bet­ter and ease anx­i­ety and stress” …

And Head­space cur­rent­ly has just under 40 mil­lion down­loads, with well over one mil­lion paid sub­scribers – up from 20.5 mil­lion down­loads last Decem­ber. More than 300 com­pa­nies, includ­ing Google, LinkedIn, GE, Adobe, Genen­tech and Unilever, are offer­ing Head­space to employ­ees as a health and well­ness ben­e­fit. Head­space can also be voice-acti­vat­ed by Ama­zon Alexa and Google Home, and more than 800 mil­lion pas­sen­gers on 11 air­lines, includ­ing Delta, Vir­gin Atlantic and Jet­Blue, can access Head­space med­i­ta­tions through the in-flight enter­tain­ment sys­tem each year.”

The List:

Apple presents the best of 2018 (Apple)

  • The App Store: This year, Bat­tle Royale-style games like Fort­nite and PUBG Mobile dom­i­nat­ed glob­al gam­ing cul­ture with excit­ing, last-play­er-stand­ing action, while inno­v­a­tive apps like Fab­u­lous, Shine, 10% Hap­pi­er and Head­space expand­ed the prac­tice of well­ness around the world to make self-care more acces­si­ble than ever before.

The News in Context:

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Categories: Cognitive Neuroscience, Education & Lifelong Learning, Health & Wellness, Technology

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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