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Train your brain to remember her name: Key patent for cognitive training system using face-name associations

face names

– Illus­tra­tive image from U.S. Patent No. 8,197,258

Today we are shar­ing a 2012 patent by Posit Sci­ence aimed at enhanc­ing cog­ni­tive abil­i­ty using face-name asso­ci­a­tions.

U.S. Patent No. 8,197,258: Cog­ni­tive train­ing using face-name asso­ci­a­tions

  • Assignee(s): Posit Sci­ence Cor­po­ra­tion
  • Inventor(s): Peter B. Delahunt, Joseph L. Hardy, Hen­ry W. Mah­ncke, Shru­ti Gan­gad­har
  • Tech­nol­o­gy Cat­e­go­ry: Neu­roCog­ni­tive Train­ing
  • Issue Date: June 12, 2012

SharpBrains’ Take:

The facial recog­ni­tion capac­i­ties of the human brain serves a crit­i­cal func­tion, from when an infant first makes eye-con­tact with its moth­er through­out the span of adult­hood where we must be able to iden­ti­fy and dis­tin­guish oth­er peo­ple in order to nav­i­gate and oper­ate in soci­ety. The ‘258 patent describes approach­es relat­ing to not only facial recog­ni­tion, but face-name asso­ci­a­tions with train­ing meth­ods that may be applied to both real-world faces (e.g., peo­ple in an orga­ni­za­tion to which a user belongs) or unknown faces (i.e., fic­ti­tious or unknown peo­ple pre­sent­ed mere­ly for train­ing pur­pos­es). Sim­i­lar to oth­er Posit patent dis­clo­sures, the ‘258 patent teach­es approach­es that may be applied iter­a­tive­ly to vary the lev­el of dif­fi­cul­ty as the user learns and improves in skill. The sys­tem also con­sid­ers vary­ing aspects of facial pre­sen­ta­tion such as view, expres­sion and oth­er vari­a­tions to mod­u­late the dif­fi­cul­ty in mak­ing face-name asso­ci­a­tion. The impor­tant area of human facial recognition/identification, par­tic­u­lar­ly as a fea­ture wor­thy of atten­tion in the aging human brain, along with an exten­sive recita­tion of vari­ables and approach­es for train­ing face-name asso­ci­a­tions, were among the fac­tors con­tribut­ing to deem­ing the ‘258 patent a key non-inva­sive neu­rotech­nol­o­gy patent.

Abstract:

Com­put­er-imple­ment­ed method for enhanc­ing the cog­ni­tive abil­i­ty of a par­tic­i­pant using face-name asso­ci­a­tions. A plu­ral­i­ty of facial images of peo­ple are pro­vid­ed for visu­al pre­sen­ta­tion to the par­tic­i­pant, each per­son hav­ing a name. A learn­ing phase is per­formed, includ­ing con­cur­rent­ly pre­sent­ing a first facial image of a per­son from the plu­ral­i­ty of facial images, and the name of the per­son. A test­ing phase is then per­formed, includ­ing: pre­sent­ing a sec­ond facial image of the per­son from the plu­ral­i­ty of facial images, dis­play­ing a plu­ral­i­ty of names, includ­ing the name of the per­son and one or more dis­tracter names, requir­ing the par­tic­i­pant to select the name of the per­son from the plu­ral­i­ty of names, and deter­min­ing whether the par­tic­i­pant select­ed the name cor­rect­ly. The learn­ing phase and the test­ing phase are repeat­ed one or more times in an iter­a­tive man­ner to improve the par­tic­i­pan­t’s cog­ni­tion, e.g., face-name asso­ci­a­tion skills.

Illus­tra­tive Claim 31. A method for enhanc­ing cog­ni­tion in a par­tic­i­pant, uti­liz­ing a com­put­ing device to present visu­al stim­uli for train­ing, and to record respons­es from the par­tic­i­pant, the method com­pris­ing:

pro­vid­ing a plu­ral­i­ty of facial images of peo­ple, each per­son hav­ing a name, where­in the plu­ral­i­ty of facial images are each avail­able for visu­al pre­sen­ta­tion to the par­tic­i­pant;

per­form­ing a learn­ing phase, com­pris­ing:

  • pre­sent­ing a first facial image of a per­son from the plu­ral­i­ty of facial images; and
  • pre­sent­ing the name of the per­son con­cur­rent­ly with said pre­sent­ing the first facial image;

per­form­ing a test­ing phase, com­pris­ing:

  • pre­sent­ing a sec­ond facial image of the per­son, dis­tinct from the first facial image in that the sec­ond facial image com­pris­es a dif­fer­ent view or expres­sion of the per­son, from the plu­ral­i­ty of facial images;
  • dis­play­ing a plu­ral­i­ty of names, includ­ing the name of the per­son and one or more dis­tracter names;
  • requir­ing the par­tic­i­pant to select the name of the per­son from the plu­ral­i­ty of names; and
  • the com­put­ing device deter­min­ing whether the par­tic­i­pant select­ed the name cor­rect­ly;

repeat­ing said per­form­ing the learn­ing phase and said per­form­ing the test­ing phase one or more times in an iter­a­tive man­ner to improve the par­tic­i­pan­t’s cog­ni­tion,

where­in the sec­ond facial image is dis­tort­ed in form or shape in order to increase the dif­fi­cul­ty of the test­ing.


To learn more about mar­ket data, trends and lead­ing com­pa­nies in the dig­i­tal brain health space –dig­i­tal plat­forms for brain/ cog­ni­tive assess­ment, mon­i­tor­ing and enhance­ment– check out this mar­ket report. To learn more about our analy­sis of 10,000+ patent fil­ings, check out this IP & inno­va­tion neu­rotech report.

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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