Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Managing brains, not bodies, in the knowledge economy


[Pho­to: Flickr user_DJ_, Bri­an Snel­son via Wiki­me­dia Com­mons]

This Out­dat­ed Approach To Pro­duc­tiv­i­ty Is Bad For Your Brain (Fast Com­pa­ny):

Your car has parts that per­form spe­cif­ic tasks. The radi­a­tor cools the engine. The spark plugs ignite the gas. The intake man­i­fold dis­trib­utes air and gas even­ly to the cylin­ders. We think of a car this way because a car is a machine.

For most of the 20th cen­tu­ry, sci­en­tists mapped the brain in the same way…This machine par­a­digm for the brain is a mod­el of Indus­tri­al Age pro­duc­tiv­i­ty. We’re no longer liv­ing and work­ing in the Indus­tri­al Age—not by a long-shot—but we’re still oper­at­ing in ways devel­oped to suit that peri­od’s needs, not those of our own…In many ways, our brains are like five-year-old chil­dren, capa­ble of great bouts of ener­gy and learn­ing and cre­ativ­i­ty but then need­ing to nap, to be enter­tained, to run around and get out their ya-yas.

Today’s lead­ers and man­agers must rec­og­nize that in the mod­ern knowl­edge econ­o­my, they’re no longer man­ag­ing bod­ies but man­ag­ing brains.”

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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