We are at the dawn of the pervasive neurotechnology age, when our everyday technologies interface with the user’s brain and mind, when developers big and small harness the latest emotional, cognitive, sensory and behavioral technologies to create radically new experiences to engage consumers and professionals worldwide.
Neurotechnology, especially the non-invasive methodologies analyzed in SharpBrains’ latest report, will enable the proliferation of devices, apps and platforms to improve the human brain. It’s a disruptive force that will impact major parts of every industry, creating new opportunities for entrepreneurs, companies and investors on the cutting edge to take leadership roles in upgrading entertainment, health, education, wellness and more.
Such a complex and rapidly evolving field presents a major opportunity –and need– for innovators to understand the intellectual property landscape, and how to best leverage it. This unique and comprehensive report goes well beyond describing qualitative trends, getting down the hard facts of research and development and of intellectual property creation — who is building and protecting it, where and how is it being applied, in what ways is it being used now and how will it be used in the future.
Through this report’s wide and deep analysis, SharpBrains has made another key contribution to our understanding of the tools and technologies that are at the forefront of the global neurotechnology industry, and at the forefront of technology overall.
Diving into the report, you will discover the broad spectrum of applications that are beginning to emerge on everything from marketing to entertainment neurogames to brain health to productivity and medical applications. I believe many will be surprised that companies like Nielsen, Microsoft, Posit Science, Jawbone, Accenture and NeuroSky are among leading IP holders, right next to medtech powerhouses Medtronic and General Electric.
As more consumers and corporations, within and beyond healthcare, begin adopting and utilizing new neurotechnologies, we will see novel applications that will impact old and new industries alike, creating new avenues for value creation, efficiency, and human happiness.
If the opportunity evolves as can be discerned by the careful reading of this report, the next decade looks to be the one when neurotechnology will truly become pervasive in all of our lives. Everyone has a brain; and eventually everyone will leverage neurotechnology to improve their lives.
Zack Lynch is a futurist, author, venture capital investor, and Executive Director and Founder of the Neurotechnology Industry Organization (NIO). He kindly wrote the Introduction above to open SharpBrains’ market report Pervasive Neurotechnology — A Groundbreaking Analysis of 10,000+ Patent Filings Transforming Medicine, Health, Entertainment and Business.
Special offer in honor of Brain Awareness Week 2016: The Pervasive Neurotechnology report described above is available at half-price until March 31st, 2016. If your organization competes with–or learns from– any of the companies listed above, or any of these 100 top IP holders, you cannot afford not to access SharpBrains’ proprietary intelligence and independent analysis about what they are working on, often under the radar. 50%-off discount code: BAW2016
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