Growing demand for products to enhance cognition and memory

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Mar­ket­ing Cog­ni­tion Prod­ucts (Nat­ur­al Prod­ucts Insider):

“Cog­ni­tion and brain health is a hot top­ic, espe­cial­ly in light of the aging population…As there is cur­rent­ly no cure for demen­tia, con­sumers have a strong inter­est in both per­for­mance and pre­ven­tive cog­ni­tion prod­ucts that include an array of options from foods and bev­er­ages to sup­ple­ments and nutraceu­ti­cals to a range of cog­ni­tive services…

Men­tal and brain health is of the utmost impor­tance to con­sumers. It ranks sec­ond, just behind hav­ing enough mon­ey to retire, as one of the top 10 issues that are impor­tant to life today. And while the impor­tance of cog­ni­tion issues does increase with age and is more impor­tant to those over age 65 years, it is notable that about half of those under age 40 also con­sid­er it impor­tant, sug­gest­ing that this is not sim­ply an issue for the aging.

Mem­o­ry is a strong deter­mi­nant of a healthy mind. Unfor­tu­nate­ly, few believe their mem­o­ry is stronger now than it was 10 years ago. While most report their mem­o­ry is about the same, only 10 per­cent claim it is bet­ter (pri­mar­i­ly those under age 40) and 37 per­cent say it is worse. This begs the ques­tion about whether con­sumers are active­ly try­ing to main­tain their mem­o­ry and whether they are using and are sat­is­fied with prod­ucts or ser­vices that claim to improve mem­o­ry function.

Cog­ni­tion con­cerns are clear­ly impor­tant to a large pro­por­tion of the pop­u­la­tion and not just the elder­ly. This sug­gests mul­ti­ple approach­es to mar­ket prod­ucts across diverse tar­gets may be the key to success.”

Learn more:

• Exec­u­tive Sum­ma­ry: Info­graph­ic on the Dig­i­tal Brain Health Mar­ket 2012–2020
• The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age