Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Growing demand for products to enhance cognition and memory



Mar­ket­ing Cog­ni­tion Prod­ucts (Nat­ur­al Prod­ucts Insid­er):

Cog­ni­tion and brain health is a hot top­ic, espe­cial­ly in light of the aging population…As there is cur­rent­ly no cure for demen­tia, con­sumers have a strong inter­est in both per­for­mance and pre­ven­tive cog­ni­tion prod­ucts that include an array of options from foods and bev­er­ages to sup­ple­ments and nutraceu­ti­cals to a range of cog­ni­tive ser­vices…

Men­tal and brain health is of the utmost impor­tance to con­sumers. It ranks sec­ond, just behind hav­ing enough mon­ey to retire, as one of the top 10 issues that are impor­tant to life today. And while the impor­tance of cog­ni­tion issues does increase with age and is more impor­tant to those over age 65 years, it is notable that about half of those under age 40 also con­sid­er it impor­tant, sug­gest­ing that this is not sim­ply an issue for the aging.

Mem­o­ry is a strong deter­mi­nant of a healthy mind. Unfor­tu­nate­ly, few believe their mem­o­ry is stronger now than it was 10 years ago. While most report their mem­o­ry is about the same, only 10 per­cent claim it is bet­ter (pri­mar­i­ly those under age 40) and 37 per­cent say it is worse. This begs the ques­tion about whether con­sumers are active­ly try­ing to main­tain their mem­o­ry and whether they are using and are sat­is­fied with prod­ucts or ser­vices that claim to improve mem­o­ry func­tion.

Cog­ni­tion con­cerns are clear­ly impor­tant to a large pro­por­tion of the pop­u­la­tion and not just the elder­ly. This sug­gests mul­ti­ple approach­es to mar­ket prod­ucts across diverse tar­gets may be the key to suc­cess.”

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Categories: Education & Lifelong Learning, Health & Wellness

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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