Senior Living Sees Huge Potential in Resident Brain Data (Senior Housing News):
“The American Senior Housing Association (ASHA) has announced a new partnership that aims to use neuroscience to determine whether senior living communities are benefiting their residents. As part of the initiative, La Jolla, California-based NeuroVigil will monitor the aging brain and collect massive amounts of data from senior living residents through its non-invasive iBrain technology…which converts electroencephalogram (EEG) into maps of brain activity.
The program, the organizations say, will be optional, on a voluntary basis, non-invasive, will not require hospitalization nor will it interfere with medical care, and all data will be anonymized.
“We could not ask for a more sophisticated neurotechnology partner to provide assistance to our leading member operators and owners who have invested tremendous energy to develop various cognitive enrichment, nutritional and wellness programs,” said David Schless, president of ASHA, in a written statement. “There is a considerable need to objectively analyze the impact of these activities on a very broad scale and we are excited to be assisted by NeuroVigil.”