Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Beauty in and out: Brain training workshop @ Estée Lauder

esteelauderOur very own Alvaro Fer­nan­dez will be run­ning a brain train­ing work­shop today with a team of Estée Laud­er mar­ket­ing pio­neers in NYC. Thanks to the CMO Club, Media­Math, and Rene­gade for mak­ing this pos­si­ble!

Work­shop: Train Your Brain to Become More Inno­v­a­tive and Resilient (2 hours)

Descrip­tion: How can we train our core brain-based capac­i­ties to inno­vate and to thrive in today’s work­place? What can we do to invest in our most pre­cious human resource –our amaz­ing brain– and boost indi­vid­ual and col­lec­tive resilience? Dis­cov­er the prac­ti­cal appli­ca­tions of emerg­ing research on brain func­tion­ing and neu­ro­plas­tic­i­ty, based on the book The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age, and learn how to become a “men­tal ath­lete” ready to face pro­fes­sion­al and per­son­al chal­lenges.

Learn­ing objec­tives:

  1. What are the most impor­tant brain func­tions required to add val­ue in data-rich yet uncer­tain mar­ket envi­ron­ments?
  2. How can you train those brain func­tions — atten­tion, emo­tion­al self-reg­u­la­tion, and work­ing mem­o­ry?
  3. How can you approach your work and your life to con­tin­u­al­ly become more inno­v­a­tive and resilient?

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Categories: Education & Lifelong Learning, Health & Wellness, Peak Performance

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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