Beauty in and out: Brain training workshop @ Estée Lauder

esteelauderOur very own Alvaro Fer­nan­dez will be run­ning a brain train­ing work­shop today with a team of Estée Laud­er mar­ket­ing pio­neers in NYC. Thanks to the CMO Club, Media­Math, and Rene­gade for mak­ing this possible!

Work­shop: Train Your Brain to Become More Inno­v­a­tive and Resilient (2 hours)

Descrip­tion: How can we train our core brain-based capac­i­ties to inno­vate and to thrive in today’s work­place? What can we do to invest in our most pre­cious human resource –our amaz­ing brain– and boost indi­vid­ual and col­lec­tive resilience? Dis­cov­er the prac­ti­cal appli­ca­tions of emerg­ing research on brain func­tion­ing and neu­ro­plas­tic­i­ty, based on the book The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age, and learn how to become a “men­tal ath­lete” ready to face pro­fes­sion­al and per­son­al challenges.

Learn­ing objectives:

  1. What are the most impor­tant brain func­tions required to add val­ue in data-rich yet uncer­tain mar­ket environments?
  2. How can you train those brain func­tions — atten­tion, emo­tion­al self-reg­u­la­tion, and work­ing memory?
  3. How can you approach your work and your life to con­tin­u­al­ly become more inno­v­a­tive and resilient?

About SharpBrains

SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.
SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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