Our very own Alvaro Fernandez will be running a brain training workshop today with a team of Estée Lauder marketing pioneers in NYC. Thanks to the CMO Club, MediaMath, and Renegade for making this possible!
Workshop: Train Your Brain to Become More Innovative and Resilient (2 hours)
Description: How can we train our core brain-based capacities to innovate and to thrive in today’s workplace? What can we do to invest in our most precious human resource –our amazing brain– and boost individual and collective resilience? Discover the practical applications of emerging research on brain functioning and neuroplasticity, based on the book The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age, and learn how to become a “mental athlete” ready to face professional and personal challenges.
- What are the most important brain functions required to add value in data-rich yet uncertain market environments?
- How can you train those brain functions — attention, emotional self-regulation, and working memory?
- How can you approach your work and your life to continually become more innovative and resilient?