Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Why investment in brain research is an intelligent investment

human-brainHealthy Brain: Healthy Europe Con­fer­ence (speech by the Euro­pean Com­mis­sion­er for Research, Inno­va­tion and Sci­ence):

…Brain research and inno­va­tion con­tribute to Europe 2020‘s, aims not just by improv­ing qual­i­ty of life and help­ing inte­grate patients back into their social and work­ing lives, but also by cre­at­ing jobs and increas­ing com­pet­i­tive­ness through inno­v­a­tive new prod­ucts such as med­i­cines, diag­nos­tics, nan­otech­nolo­gies and robot­ics.

As the title of this con­fer­ence, ‘Healthy Brain: Healthy Europe’, implies, healthy brains are essen­tial for hap­py indi­vid­u­als and fam­i­lies, for an effi­cient work force, for inno­v­a­tive prod­ucts and ser­vices – in short for a healthy Euro­pean soci­ety.

There­fore, invest­ment in brain research is an intel­li­gent invest­ment, espe­cial­ly in times of scares (sic) resources, as it can help avoid even high­er costs to soci­ety in the future.

At present brain-relat­ed dis­eases present one of the biggest soci­etal chal­lenges we are fac­ing, for sev­er­al rea­sons…”

Relat­ed arti­cles:


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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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