New book on How to Optimize Brain Health and Performance at Any Age

May 1, 2013/Alvaro Fernandez/Comments Off on New book on How to Optimize Brain Health and Performance at Any Age

SharpBrainsGuide_3D_compressedWe are pleased to announce that, after much hard work and three glob­al sum­mits to dis­cuss the lat­est sci­ence and best prac­tices, The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age (April 2013; 284 pages), is now avail­able for pur­chase as paper­back ($15.95) and e‑book ($9.95)!

Mod­ern life places extra­or­di­nary demands on our brains. The Sharp­Brains Guide helps read­ers dis­cov­er what real­ly works, and what does­n’t, to improve brain health and per­for­mance at any age, to delay or pre­vent cog­ni­tive decline, and become smarter con­sumers of both media cov­er­age and sci­en­tif­ic research in the process, by cut­ting through the clut­ter of mis­con­cep­tions, super­fi­cial and con­flict­ing media cov­er­age, and aggres­sive mar­ket­ing claims.
This new and much-expand­ed edi­tion of the guide AARP named a Best Book on Brain Fit­ness com­bines a user-friend­ly tuto­r­i­al on how the brain works with advice on how to choose and inte­grate lifestyle changes and research-based brain train­ing to improve brain health and per­for­mance. Offer­ing use­ful, prag­mat­ic and per­son­al­ized tips and sug­ges­tions that are easy to imple­ment, the Sharp­Brains Guide offers a ground­break­ing new approach for self-assess­ing cur­rent brain fit­ness needs and iden­ti­fy­ing the most rel­e­vant and evi­dence-based meth­ods to pre­serve and enhance brain func­tion through­out life. Whether your goal is to become more resilient, enhance mem­o­ry, ward off Alzheimer’s dis­ease, or sim­ply improve men­tal focus to per­form bet­ter at work, this how-to guide shows you exact­ly how to “use it or lose it.”
BrainLifecycle_web
WHAT YOU CAN DO NOW
  1. Read the Fore­word by Misha Pavel, PhD, Pro­gram Direc­tor at the Nation­al Sci­ence Foundation
  2. Check out the Full descrip­tion and the Con­tents
  3. BUY YOUR COPY NOW (print $15.95; e‑book $9.95; both avail­able in mul­ti­ple countries)
  4. If you work at an accred­it­ed media orga­ni­za­tion or asso­ci­a­tion that reviews books, please ask us for a review copy.
Your inter­est tru­ly makes a dif­fer­ence in mak­ing this top­ic receive the atten­tion and resources it deserves. Please buy your copy today, and help spread the word among col­leagues, rel­a­tives and friends. We will be orga­niz­ing mul­ti­ple book dis­cus­sions in May and June, so please start reading :)

 Praise for the book:

  • “One of those books you can­not ignore. Insight­ful, to the point, action­able. A book for every­one who wants to act and live smarter and health­i­er, based on lat­est neu­ro­science.”-Dr. Tobias Kiefer, Direc­tor Glob­al Learn­ing & Devel­op­ment, Booz & Company
  • “A great start for mak­ing sense new brain sci­ence and for tak­ing active steps towards smart health, at the indi­vid­ual lev­el, and Smart Health, at the soci­etal lev­el.” -Misha Pavel, PhD, Pro­gram Direc­tor for the Nation­al Sci­ence Foun­da­tion’s Smart Health and Well­be­ing Program
  • “This is the book you need to begin to think dif­fer­ent­ly about your brain and active­ly embrace the excit­ing and promis­ing real­i­ty that your brain’s health is the cause of the cen­tu­ry.” -San­dra Bond Chap­man, PhD, Founder and Chief Direc­tor, UT-Dal­las’ Cen­ter for BrainHealth
  • “An essen­tial ref­er­ence on the field of brain fit­ness, neu­ro­plas­tic­i­ty and cog­ni­tive health” -Wal­ter Jessen, PhD, founder and edi­tor, High­light Health
  • “Rec­og­nized by AARP as one of the best and most com­pre­hen­sive source of infor­ma­tion, this book man­ages to remain open mind­ed yet ade­quate­ly crit­i­cal at the same‑a good mod­el for all sharp minds to fol­low and ben­e­fit from.” -Dr. Peter White­house, Pro­fes­sor of Neu­rol­o­gy at Case West­ern Reserve University
  • “A much-need­ed resource to help us bet­ter under­stand our brains and minds and how to nour­ish them through life.” -Susan E. Hoff­man, Direc­tor, Osh­er Life­long Learn­ing Insti­tute at UC Berkeley
With best regards from the co-authors,
Alvaro Fer­nan­dez and Dr. Elkhonon Goldberg
with Dr. Pas­cale Michelon
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About SharpBrains

SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.
Book in English
SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.
Libro en castellano

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