Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Brain Fitness: Definition, Priorities, and Links to Neuroleadership and Human Capital

Yes­ter­day we had a fun ses­sion on Brain Fit­ness dur­ing the Neu­rolead­er­ship Sum­mit tak­ing place now in San Fran­cis­co, explor­ing oppor­tu­ni­ties to enhance per­for­mance and health of lead­ers and work­forces by deploy­ing both old tools (like breath­ing and med­i­ta­tion) and new ones (such as biofeed­back and data­base-dri­ven per­son­al­ized brain train­ing solu­tions). Here are a cou­ple of the main ideas I want­ed to intro­duce:

A. Let’s define Brain Fit­ness as an “inte­grat­ed approach to enhance brain func­tion­al­i­ty”, com­bin­ing as appro­pri­ate lifestyle, inva­sive and non-inva­sive options. “Brain fit­ness” is above all an out­come, a cul­ture, sim­i­lar to “phys­i­cal fit­ness” (jok­ing­ly, I also said that “brain fit­ness” is the part of “phys­i­cal fit­ness” that “phys­i­cal fit­ness” does­n’t yet know what to do with)

B. Then, the ques­tion becomes, “what are the most impor­tant brain func­tions to enhance/ develop/ main­tain?”. Here I shared the fol­low­ing results from  the sur­vey includ­ed in our 2010 mar­ket report. When asked, “How impor­tant do you believe are the fol­low­ing brain func­tions to thrive per­son­al­ly and pro­fes­sion­al­ly in the 21st cen­tu­ry?”, 2,000 respon­dents ranked answers this way (you can click on chart to max­i­mize size):

  1. Abil­i­ty to man­age stress­ful sit­u­a­tions
  2. Con­cen­tra­tion pow­er to avoid dis­trac­tions
  3. Being able to rec­og­nize and man­age one’s emo­tions
  4. Pro­cess­ing new infor­ma­tion quick­ly
  5. Defin­ing and pur­su­ing per­son­al­ly mean­ing­ful goals
  6. Being able to mon­i­tor and man­age one’s thought process­es
  7. Abil­i­ty to deal with new, uncer­tain sit­u­a­tions
  8. Plan­ning ahead and solv­ing prob­lems in sys­tem­at­ic ways
  9. Abil­i­ty to mul­ti-task
  10. Remem­ber­ing faces and names

(Note: this sur­vey was­n’t designed to rep­re­sent the cur­rent views of pop­u­la­tion at large, but of the ear­ly-adopters who sub­scribe to our month­ly enewslet­ter and may give us a bet­ter peak into where we are head­ing into.)

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  1. James says:

    This is a very inter­est­ing web­site … I’ve nev­er come across one that stud­ies the fit­ness of the brain. Great arti­cles.

    • Indeed, this is still a lead­ing-edge area, but with tons of growth in all fronts: con­sumer and pro­fes­sion­al demand, research, prod­ucts and services…just think how “phys­i­cal fit­ness” itself has evolved over the last 50 years.

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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