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36-Hour Offer: Integrative Neuroscience, Personalized Medicine and the 2011 SharpBrains Summit

An impres­sive recent ref­er­ence book on the future of brain care is Inte­gra­tive Neu­ro­science and Per­son­al­ized Med­i­cine, edit­ed by Evian Gor­don and Stephen H. Koslow (Oxford Uni­ver­si­ty Press; $89.95).

Book descrip­tion: This book takes an in depth and hard look at the cur­rent sta­tus and future direc­tion of treat­ment pre­dic­tive mark­ers in Per­son­al­ized Med­i­cine for the brain from the per­spec­tives of the researchers on the cut­ting edge and those involved in health­care imple­men­ta­tion. The con­tents pro­vide a com­pre­hen­sive text suit­able as both a pithy intro­duc­tion to and a clear sum­ma­ry of the “sci­ence to solu­tions” con­tin­u­um in this devel­op­ing field of Per­son­al­ized Med­i­cine and Inte­gra­tive Neu­ro­science. The sci­ence includes both mea­sures of genes using whole genome approach­es and SNIPS as well as BRAIN­mark­ers of direct brain func­tion such as brain imag­ing, bio­phys­i­cal changes and objec­tive cog­ni­tive and behav­ioral mea­sure­ments. More infor­ma­tion below.

36-Hour Offer

Dr. Evian Gor­don will speak at the upcom­ing 2011 Sharp­Brains Sum­mit: Retool­ing Brain Health for the 21st Cen­tu­ry (March 30th — April 1st) and his firm, Brain Resource, is among Sum­mit Spon­sors. Thanks to his sup­port, we are pleased to announce the fol­low­ing offer: TEN pro­fes­sion­als who reg­is­ter to attend the 2011 Sharp­Brains Sum­mit over the next 36 hours, from now until Fri­day March 4th, 7pm US Pacif­ic Time, will each receive a com­pli­men­ta­ry hard­copy of the book Inte­gra­tive Neu­ro­science and Per­son­al­ized Med­i­cine. If more than ten peo­ple reg­is­ter by then, we will select ten names at ran­dom.

We are also pleased to announce the addi­tion of 12 new Speak­ers and Mod­er­a­tors to the 2011 Sharp­Brains Sum­mit — the result­ing agen­da is turn­ing out to be noth­ing short of spec­tac­u­lar (in our, yes, a bit biased judg­ment):

  • Alexan­dra More­house, CMO, AAA North Cal­i­for­nia
  • Dr. Evian Gor­don, CEO, Brain Resource
  • Kath­leen Herath, Asst Vice Pres­i­dent, Nation­wide Insur­ance
  • Dr. David Tal, Direc­tor, A.G.E. Mat­ters Clin­ic
  • Paula Psyl­lakis, Senior Pol­icy Advi­sor, Ontario Min­istry of Research and Inno­va­tion
  • Veroni­ka Litin­ski, Advi­sor, MaRS Life Sci­ences and Health Care
  • Dr. Joshua Stein­er­man, Assis­tant Pro­fes­sor, Albert Ein­stein Col­lege of Med­i­cine
  • Dr. Jef­frey Kaye, Direc­tor, NIA — ORCATECH
  • Dr. John Rep­pas, Pol­icy Direc­tor, Neu­rotech­nol­ogy Indus­try Orga­ni­za­tion
  • Dr. Justin Mar­ley, Chair Men­tal Health Infor­mat­ics Group, UK Roy­al Col­lege of Psy­chi­a­trists
  • Dr. David Dar­by, Chief Med­ical Offi­cer, Cogstate
  • Dr. John Hart, Med­ical Sci­ence Direc­tor, Cen­ter for Brain Health at UT-Dal­las

-> Learn More and Reg­is­ter to Par­tic­i­pate in the Sum­mit Here, and get a chance at get­ting a com­pli­men­ta­ry copy of the book Inte­gra­tive Neu­ro­science and Per­son­al­ized Med­i­cine!

Prod­uct Descrip­tion (con­tin­ued): Each chap­ter pro­vides a review of recent rel­e­vant lit­er­a­ture; show the solu­tions achieved through inte­gra­tive neu­ro­science and appli­ca­tions in patient care thus pro­vid­ing a prac­ti­cal guide to the read­er. The time­li­ness of this book’s con­tent is pro­pi­tious pro­vid­ing bot­tom line infor­ma­tion to edu­cate prac­tic­ing clin­i­cians, health care work­ers and researchers, and also a path­way for under­grad­u­ate and grad­u­ates inter­est­ed in fur­ther their under­stand­ing of and involve­ment in tai­lored per­son­al solu­tions.

The way we cur­rent­ly treat patients in all areas of med­i­cine leaves much to be desired. We iden­ti­fy clus­ters of symp­toms in a descrip­tive man­ner, give those clus­ters a label that best fits, or sev­er­al labels if none fits well, and then we admin­is­ter drugs that were them­selves, or their pre­de­ces­sors, dis­cov­ered by serendip­i­ty over fifty years ago… This type of cur­rent stan­dard of care is no longer accept­able. We need to bring the neu­ro­science dis­cov­er­ies of the last fifty years to health care and that must be done in a per­son­al­ized way, match­ing each patient to the best treat­ment that is specif­i­cal­ly indi­vid­u­al­ized for that per­son. Gor­don & Koslow bring togeth­er in an exem­plary and much need­ed book…the stan­dards for the new sci­ence and evi­dence-based per­son­al­ized med­i­cine of the future that has been much expect­ed and is final­ly tak­ing off.” — Julio Licinio, MD, Direc­tor, John Curtin School of Med­ical Research, CMBE, Aus­tralian Nation­al Uni­ver­si­ty, Can­ber­ra, Aus­tralia.

About the Authors:

Dr. Stephen H. Koslow, PhD has been an inno­va­tor and cre­ative leader in the fields of psy­chophar­ma­col­o­gy, neu­ro­science and infor­mat­ics. He has joined efforts in all these fields by now help­ing to cat­alyze Per­son­al­ized Med­i­cine into a real­i­ty. He con­tin­ues to run his own con­sult­ing com­pa­ny, and his efforts in Neu­roin­for­mat­ics, and spe­cial inter­est in the clin­i­cal areas of men­tal ill­ness. He had worked for many years at the Nation­al Insti­tutes of Men­tal Health (NIMH) where he had a major lead­er­ship role in these same areas.

Dr. Evian Gor­don is Adjunct Asso­ciate Pro­fes­sor of Psy­chi­a­try at Syd­ney Med­ical School, Uni­ver­si­ty of Syd­ney. He is also the found­ing Direc­tor of the Brain Dynam­ic Cen­tre (BDC), and heads BDC’s Inte­gra­tive Neu­ro­science Pro­gram. He is also the CEO of Brain Resource, a pub­licly list­ed biotech Com­pa­ny, which devel­oped out of BDC in 2001, and is now the indus­try affil­i­ate of BDC. He is a pio­neer of ‘inter­gra­tive neu­ro­science’ and has over 25 years in bring­ing togeth­er com­ple­men­tary human brain imag­ing tech­nolo­gies. With his expe­ri­ence he has estab­lished the first ful­ly stan­dard­ized inter­na­tion­al data­base on the human brain, under the aus­pices of Brain Resource. He has over 350 peer-reviewed pub­li­ca­tions and has pro­duced a 14-part tele­vi­sion series on mod­els of the human brain.

Table of Con­tents:

PREFACE, Her­bert Pardes, MD
INTRODUCTION, Stephen H. Koslow, PhD and Evian Gor­don, MD, PhD

GENESIS OF PERSONALIZED MEDICINE
1. The His­to­ry of Per­son­al­ized Med­i­cine, Edward Abra­hams, Ph.D. and Michael Sil­ver
2. An Applied Con­text for Per­son­al­ized Med­i­cine in Psy­chi­a­try, Alan F. Schatzberg, MD
3. Per­son­al­ized Med­i­cine and Inte­gra­tive Neu­ro­science: Towards Con­sen­sus Mark­ers for Dis­or­ders of Brain Health, Leanne Williams, PhD and Evian Gor­don MD, PhD

PERSONALIZED MEDICINE AND MENTAL DISORDERS
4. Does fMRI have a role in per­son­al­ized health care for psy­chi­atric patients?, Alex For­ni­to, MD and Edward T. Bull­more, MD
5. Stress and the Impact of Per­son­al­ized Med­i­cine, Charles F. Gille­spie, M.D., PhD, Elis­a­beth B. Binder, MD, PhD, Paul E. Holtzheimer, MD, and Charles B. Nemeroff, MD, PhD
6. Per­son­al­ized Med­i­cine for Schiz­o­phre­nia, Jacob S. Bal­lon, MD, Ragy R. Gir­gis, MD, and Jef­frey A. Lieber­man, MD
7. Per­son­al­ized Inte­gra­tive Mark­ers for Atten­tion Deficit/Hyperactivity Dis­or­der in Chil­dren and Ado­les­cents, M. Kohn, MD, S. Clarke, MD and Leanne Williams, PhD

PERSONALIZED MEDICINE AND OTHER BRAIN DISORDERS
8. The Role of Neu­roimag­ing Bio­mark­ers in Per­son­alised Med­i­cine for Neu­ro-degen­er­a­tive and Psy­chi­atric Dis­or­ders, Ellen M. Migo, Steve C. R. Williams, William R. Crum, Matthew J. Kemp­ton and Ulrich Ettinger
9. Auto­nom­ic Ner­vous Sys­tem Mark­ers for Psy­chophys­i­o­log­i­cal, Anx­i­ety and Phys­i­cal Dis­or­ders, Richard Gevirtz, Ph.D., BCIAC
10. Per­son­al­ized Med­i­cine in Sleep Health, Ronald Grun­stein, MD
11. Ther­a­nos­tics and Trans­la­tion towards Per­son­al­ized Med­i­cine for Mul­ti­ple Scle­ro­sis, Ariel Miller, Tamar Paper­na, Opher Caspi, Izabel­la Lejbkow­icz, Else­beth Staun-Ram, Nili Avi­dan

PERSONALIZED MEDICINE AND HEALTH CARE
12. Brain-Relat­ed Health­care: New Mod­els for Per­son­al­ized Med­i­cine, David White­house, MD
13. Clin­i­cal Deci­sion Sup­port in Employ­ee Assis­tance Pro­grams: Per­son­al­iz­ing the Ther­a­peu­tic Approach, Eugene Bak­er, PhD
14. Eco­nom­ic impacts of the Per­son­al­ized Med­i­cine Tsuna­mi, Dan Segal and David Williams

CONCLUSION AND RECOMMENDATIONS
Accel­er­at­ing the Future of Per­son­al­ized Med­i­cine, Evian Gor­don, MD, PhD and Stephen H. Koslow, PhD

-> Learn More and Reg­is­ter to Par­tic­i­pate in the Sum­mit Here, and get a chance at get­ting a com­pli­men­ta­ry copy of the book Inte­gra­tive Neu­ro­science and Per­son­al­ized Med­i­cine!

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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