Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Making Healthy Choices: Primare Care and Prevention

Hiroshi Komiya­ma, Pres­i­dent of the Uni­ver­si­ty of Tokyo and Chair­per­son of the Glob­al Agen­da Coun­cil on the Chal­lenges of Geron­tol­ogy I am a mem­ber of, just pro­vid­ed coun­cil mem­bers with a brief update of his par­tic­i­pa­tion in the recent World Eco­nom­ic Forum.

Part of the pro­ceed­ings are pub­lic — you may enjoy read­ing this pan­el write-up of the ses­sion Health­care under Stress:

- “Japan has the world’s old­est pop­u­la­tion. Health and longevi­ty cre­ate wealth and, thus, “health begets wealth”. It is doc­u­ment­ed that nations that devel­op a five-year life expectan­cy advan­tage also cre­ate a larg­er GDP. A healthy child­hood and adult­hood con­tribute to a more pro­duc­tive old age. New mar­kets and indus­tries are aris­ing – “sil­ver indus­tries” such as finan­cial ser­vices, health, hous­ing and hos­pi­tal­i­ty geared to senior cit­i­zens. Longevi­ty needs to be linked to health – includ­ing cog­ni­tive health – and lifestyle choic­es play a major role in health.”

- “The pub­lic health focus is shift­ing from infec­tions to car­dio­vas­cu­lar dis­eases. Com­plex new mod­els are nec­es­sary to devel­op bet­ter respons­es and improved health – with the pri­ma­ry empha­sis on “real­ly good pri­ma­ry health­care” and pre­ven­tion – to low­er costs. Pre­ven­tion increas­es the healthy years of a person’s life. The chal­lenge is cre­at­ing the incen­tive for pre­ven­tion: how can peo­ple be encour­aged to make healthy choic­es? Mobi­lized pop­u­la­tions can dri­ve the change. Fin­land has an 80% low­er inci­dence of heart dis­ease than 30 years ago due to such incen­tives.”

Full write-up: Health­care under Stress

Relat­ed arti­cles:

- The Future of the Aging Soci­ety: Bur­den or Human Cap­i­tal?

- Update: Glob­al Con­sor­tium for Neu­rocog­ni­tive Fit­ness Inno­va­tion

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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