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Neuroplasticity, Brain Fitness and Cognitive Health News


Brain Science: “Brain Rules” Podcast

We are fans of the Brain Sci­ence Pod­cast series host­ed by Gin­ger Camp­bell, so are pleased to announce that Dr. Camp­bell will start offer­ing to Sharp­Brains read­ers, peri­od­i­cal­ly, the high­lights of her most inter­est­ing pod­casts. Below, her first post. Enjoy!

- Alvaro


In a recent inter­view on the Brain Sci­ence Pod­cast, Dr. John Med­i­na, author of Brain Rules: 12 Prin­ci­ples for Sur­viv­ing and Thriv­ing at Work, Home, and School shared some of the prac­ti­cal impli­ca­tions of recent neu­ro­science research.

We talked about the impor­tance of exer­cise and sleep and we dis­cussed why appre­ci­at­ing how our mem­o­ry and atten­tion sys­tems real­ly work could change how we run schools, busi­ness­es, and even our dai­ly lives.

For exam­ple, while ade­quate sleep is gen­er­al­ly acknowl­edged to be essen­tial to opti­mal men­tal func­tion, many peo­ple are chron­i­cal­ly sleep deprived. Dr. Med­i­na advis­es that the first thing an indi­vid­ual should do is deter­mine their own sleep style. While peo­ple who nat­u­ral­ly arise ear­ly and go to bed ear­ly (“larks”) tend to per­form well in the tra­di­tion­al edu­ca­tion set­ting, those whose nat­ur­al cycle is to rise late and stay up late (what Med­i­na calls “late chrono­types” or “night owls”) tend to accu­mu­late a huge sleep deficit that impairs their per­for­mance. Dr. Med­i­na argues that schools and busi­ness­es could run more effi­cient­ly if peo­ple’s sched­ules were bet­ter matched to their nat­ur­al rhythms. He advis­es peo­ple who are home school­ing their chil­dren to deter­mine their child’s nat­ur­al cycle since home school­ing pro­vides greater flex­i­bil­i­ty than the tra­di­tion­al school sched­ule.

Lis­ten to John Med­i­na’s inter­view

Dr. Med­i­na’s Brain Rules goes into 12 prin­ci­ples that any­one can apply in their dai­ly lives. You can hear the rest of Dr. Med­i­na’s inter­view on Episode 37 of the Brain Sci­ence Pod­cast and in iTunes™.

Gin­ger Camp­bell, MD grad­u­at­ed from the Uni­ver­si­ty of Alaba­ma School of Med­i­cine. She also has a Mas­ter’s Degree in Bio­med­ical Engi­neer­ing and spent sev­er­al years teach­ing at the Uni­ver­si­ty of Alaba­ma in Birm­ing­ham. Dr. Camp­bell has been prac­tic­ing emer­gency med­i­cine since 1992. She start­ed the Brain Sci­ence Pod­cast in 2006. Her goal is to help gen­er­al audi­ences under­stand how recent dis­cov­er­ies in neu­ro­science are unrav­el­ing the mys­ter­ies of how our brains make us who we are.

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Categories: Author Speaks Series, Cognitive Neuroscience, Health & Wellness

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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