‘Brain gyms’ tone minds and reduce stress

Fun arti­cle in the San Fran­cis­co Exam­in­er today on how High-tech ‘brain gyms’ tone minds, reduce stress. Quotes:

• “Sharp­Brains and Posit Sci­ence are just two of a grow­ing num­ber of start-up com­pa­nies lead­ing the way in the area of pack­ag­ing and devel­op­ing suites of soft­ware they call “brain gyms.”
• “Sharp­Brains offers a suite of prod­ucts that eval­u­ate buyers’ needs and tar­get their weak­ness, gen­tly push­ing for improve­ment, Fer­nan­dez said. One pro­gram helps improve mem­o­ry using a num­ber game (here); anoth­er pro­vides instant biofeed­back to users so they can prac­tice breath­ing and pos­i­tive think­ing to reduce stress (here), Fer­nan­dez said.”
• “I can start see­ing the changes in my stress lev­el take place right in front of my eyes,” said Baba Shiv (pro­file here), a neu­ro­sci­en­tist and pro­fes­sor at Stanford’s Grad­u­ate School of Busi­ness, who uses Freeze-Framer 2.0 (here), one of the pro­grams licensed by Sharp­Brains. By mon­i­tor­ing his stress lev­el through heart mon­i­tors hooked to his per­son­al com­put­er at work, he dis­cov­ered that con­stant­ly mon­i­tor­ing his e‑mail inbox raised his stress lev­el, Shiv said. Now he lim­its him­self to check­ing e‑mail every two hours, Shiv said.

The reporter did a great job in under­stand­ing and com­mu­ni­cat­ing a new and some­times com­plex top­ic. Read the arti­cle: High-tech ‘brain gyms’ tone minds, reduce stress.

You can learn more about the research on self-con­trol of our advi­sor Baba Shiv in The Frontal Cor­tex blog’s arti­cle Self-Con­trol is a Mus­cle and in Mind Hacks: (un)emotional invest­ment.